Mumbai, 04 December 2025: To further strengthen leadership in the North & East India markets, deliver deeper value to clients and bolster the presence of the creative agencies in the region, BBH India’s Managing Director, Himanshu Saxena, has taken on the additional mandate of President – North & East for Saatchi & Saatchi India and Propagate. In this expanded role, he will be based in the Gurugram office while continuing to lead BBH India nationally. Himanshu will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate.

Creating a powerful nucleus across functions, Himanshu will now anchor the North and East leadership and will be supported by Hindol Purkayastha, EVP – North & East India, Nisheeth Srivastava, Senior Executive Creative Director, and Ankit Sharma, EVP – Planning, across Saatchi & Saatchi India, BBH India and Propagate.

This unified leadership team will help the agencies deliver seamless, integrated solutions to clients and further strengthen Publicis Groupe’s Power of One proposition in the region. The move also ensures that brands benefit from deeper, more connected thinking across creative, digital and media.

Himanshu brings over three decades of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital and social, PR, design and market research. Since joining Publicis Groupe India in 2022 as Managing Director of BBH India, Himanshu has built a strong reputation for delivering impactful, award-winning work that drives substantial business results.

Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate, said, “Given the significance and size of the North and East markets, and the strong client relationships that Publicis Groupe India has fostered here, we’re committed to doubling down on the region. We already have a solid presence and valuable partnerships, and this leadership nucleus will help us further harness the power of the Groupe’s capabilities and become a dominant creative force in the region. With this leadership bench, we’re bringing together the scale, depth and quality needed to unlock the next wave of growth. We’re confident that this unified structure will deliver greater value and more integrated impact for brands navigating today’s rapidly evolving landscape.”

Himanshu Saxena, Managing Director at BBH India and President – North & East for Saatchi & Saatchi India and Propagate, added, “With our combined creative and digital strengths, we’re uniquely positioned to deliver connected, end-to-end solutions that drive real business impact for our clients. I look forward to working alongside Paritosh and the teams to strengthen our regional capabilities, drive integrated growth, and deliver powerful solutions that help our clients win.”

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Mumbai, September 01, 2025: Lauritz Knudsen Electrical and Automation, a leader in India’s electrical and automation industry, has partnered with Saatchi & Saatchi India, to launch its latest campaign – ‘Powering a Non-Stop India’.

Featuring Mumbai Indians icons Captain Hardik Pandya, Hitman Rohit Sharma, and SKY Suryakumar Yadav, the campaign leverages Lauritz Knudsen’s partnership with Mumbai Indians, as ‘Principal Partners’, to boost brand visibility and recall. At its heart, the campaign highlights the vital role the brand plays in powering the nation’s relentless progress.

This campaign brings to life Lauritz Knudsen’s crucial role in powering an India that’s always on the move—one that leaves no one behind. Whether it’s hospitals that operate 24/7, factories that keep production going around the clock, or households that stay seamlessly connected. The film emphasises the brand’s reliability and contribution to the country’s progress, while positioning it as India’s favourite switchgear brand.

Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said, “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”

Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves nonstop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a nonstop India.  It has been a delightful experience to work on this campaign.” 

Atin Wahal, Executive Director, Saatchi & Saatchi India, added, “Our partnership with Lauritz Knudsen goes beyond campaigns. We are here to build the brand’s narrative. This campaign represents the spirit of what Lauritz Knudsen really stands for. It is the foundation for defining the brand’s voice, purpose, and relevance in today’s market. The work we’re doing now reflects the trust Lauritz Knudsen has placed in us.”

Live across various platforms, the film brings Lauritz Knudsen’s story closer to everyday consumers.

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Film Link: https://youtu.be/sB4hPcDiwWE

April 23, 2025; Mumbai, India: Saatchi & Saatchi India has crafted yet another out-of-the-box campaign for Federal Express Corporation (“FedEx”), the world’s largest express transportation company, reinforcing the global logistics leader’s commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.

Titled ‘The FedEx Factor’, the campaign marks FedEx association with Chennai Super Kings (CSK) and features the teams’ star players. The film highlights Indian businesses that are making a mark on the global stage by transforming bold ideas into powerful businesses and the reliable international services provided by FedEx.

The story follows the journey of an ambitious Indian who stumbles upon an ancient bow, inspiring him to craft and export high-quality replicas worldwide. By combining his determination with the company’s strong logistics network, he transforms his business beyond borders, turning a simple yet out-of-the-box idea into a thriving global venture.

Set to a catchy soundtrack, the film underscores FedEx commitment to businesses of all sizes, by providing reliability and reach needed to take bold ideas to the world.

Speaking on the campaign, Rohit Malkani, Chief Creative Officer at Saatchi & Saatchi India said, “FedEx is much more than a delivery company, they’re about fuelling bold business ideas. So, when we were handed a heady mix of cricket stars championing SMEs and delivering it in an inimitable FedEx style, we knew we had to go one better on our own JSK film!  With players by our side, all we needed was an SME with an out of the box idea!! And much like Premanand himself, we had an eureka moment and the idea of exporting bows to Hollywood! The rest just fell in place with a quirky and fun film!”.

“Our multi year association with CSK goes far beyond the game — it’s about connecting with audiences through shared values of trust, resilience, and performance,” said Nitin Navneet Tatiwala, vice president marketing, air network, and customer experience, Middle East, Indian Subcontinent, and Africa, FedEx. “The digital film powerfully captures this shared spirit, and we’re proud to collaborate with Saatchi & Saatchi in crafting a narrative that reflects the heart of what we stand for.” 

Hindol Purkayastha, Head- North and East, Saatchi & Saatchi India, added, “It takes a special client to buy into really differentiated work, so a big thanks to the FedEx MEISA team. The core idea of ‘Every out-of-the-box idea needs a box’ was a winner the moment we landed on it, and since then, it has been the most beautiful journey to bring this to life. Add to it the magic of Chennai Super Kings and its players, and you know you’ve created something that is going to stay. Thanks to everyone on the team for bringing this to life.”

Currently live across digital and social, the campaign helps strengthen the connection between the FedEx brand in collaboration with CSK to deepen awareness and engagement.

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