April 10, 2026; Mumbai, India: ‘FedEx. The Move India Needs’ marks Saatchi & Saatchi India’s latest digital brand campaign for FedEx. The campaign builds on FedEx’s commitment to supporting Indian businesses by connecting them to global opportunities through its extensive network and logistics expertise. It strengthens FedEx’s positioning as a one-stop global logistics provider and showcases its commitment to helping Indian businesses expand beyond borders. Leveraging FedEx association with Chennai Super Kings (CSK), the campaign brings to life how Indian businesses can expand beyond borders with reliable logistics support.

Rooted on the narrative of international growth, the story of the digital campaign illustrates through three films how access to dependable logistics can unlock new markets and accelerate international expansion. Powering this momentum, FedEx is positioned as a trusted enabler, facilitating seamless movement of goods that helps these businesses scale and truly shine worldwide.

The campaign uses tongue in cheek humour to highlight key verticals including automotive, healthcare, and e-commerce, and key international trade lanes such as the Americas, Europe, and Asia. Featuring CSK players MS Dhoni, Ruturaj Gaikwad, and Urvil Patel, the narrative brings relatable business scenarios to life with ‘huh’ to ‘aha’ moments in every script. The recurring cue ‘aise’ reinforces the ease and simplicity of choosing FedEx as a logistics provider.

Nisheeth Srivastava, Senior Executive Creative Director (North & East), Saatchi & Saatchi, BBH and Propagate, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted 3 stories and CSK players act as the storytellers to the audience. The scale and nature of SMEs have been carefully chosen to bring out the capabilities of FedEx. Even the style of the films is tailored to bring out the pace with which these SMEs operate and of course a little chuckle is guaranteed.“

Nitin Navneet Tatiwala, vice president of Marketing, Customer Experience, and Air Network, Middle East, Indian Subcontinent, and Africa (MEISA), FedEx, added, “With ‘FedEx. The Move India Needs,’ we’re bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable business stories, the campaign highlights how FedEx enables seamless, reliable, end-to-end logistics.”

The digital campaign also reflects the continued focus of FedEx on strengthening its operational footprint in India, highlighting its ability to manage shipments of all sizes across verticals, while enabling SMEs to compete on a global stage.

The campaign is currently live across digital, connected TV, and social media, driving scale and engagement across audiences.

Film Link: 

https://youtu.be/c3Z5wibZ5kk?si=kXIYSEvteFu9ix94

https://youtu.be/0KaaUZ6aQ0I?si=BwhgfOlLcI6qXXlp

https://youtu.be/FtlealOPeDU?si=df54KeEoYBc7yd8-

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March 25, 2026; Kolkata, India: To drive consumer awareness in India’s largely commoditised TMT rebars category, Saatchi & Saatchi India has unveiled a new television commercial for Captain Steel. The film highlights the critical yet often overlooked contribution of TMT rebars to structural strength, reinforcing the brand’s commitment to elevating category understanding through innovation and communication. TMT rebars (Thermo-Mechanically Treated reinforcement bars) are high-strength steel bars used in construction to reinforce concrete structures, improving their strength and durability.

Featuring cricket icon Sourav Ganguly, the campaign simplifies technical knowledge into a relatable consumer story. It draws a parallel between cement and TMT rebars to communicate a simple engineering truth: while cement handles the compressive load of a structure, TMT rebars bear the tensile load.

By connecting a high-involvement category like cement with the relatively low-involvement TMT category, the narrative encourages homebuilders to apply equal consideration when choosing reinforcement materials. The TVC opens with homeowners carefully selecting cement before posing a thought-provoking question: Do we show the same care while choosing TMT rebars?

Commenting on the film, Debanjan Basak, Executive Creative Director, Saatchi & Saatchi India, said, “Our challenge was to make an invisible product feel important. By bringing cement and TMT together, we translated engineering logic into a human truth – that every strong home is built on shared strength.”

Amar Prakash, National Head – Marketing and Strategy (SLM), Captain Steel added, “At Captain Steel, we believe in shaping the category, not just participating in it —through legacy of continuous innovation in products and processes. This film is part of our larger mission to educate consumers about the science behind strong construction. A home’s strength depends equally on cement and TMT rebars, and informed choices can make all the difference.”

The TVC is now live across television and digital platforms, taking forward Captain Steel’s message of ‘Strong Home, Strong Nation.’

Film link: https://www.youtube.com/watch?v=z8UgahpqNg8

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Mumbai, 21 January 2026: Motorcycling in the Himalayas has become one of India’s most popular adventure pursuits, with riders taking on the challenging terrains of Manali and Leh-Ladakh each year. While the experience is thrilling, the risks are real – unpredictable weather, rugged roads, and long stretches without immediate medical support. For many riders, especially those renting bikes locally, basic first-aid preparedness is often overlooked. To address this gap, Hero MotoCorp introduced Prayers for Safety, an innovative solution conceptualised by Saatchi & Saatchi India.

Faith Meets First Aid: Hero’s Ingenious Prayer Flags

This initiative reimagined the iconic Tibetan prayer flags as portable first-aid kits for bikers. Long regarded as symbols of protection and well-being, these prayer flags were transformed into a functional safety solution that riders can carry with them throughout their journey.

Across the Himalayan region, bikers traditionally tie prayer flags to their handlebars as a gesture of belief and protection. Inspired by this deeply rooted cultural insight, the initiative blends faith with preparedness – turning an age-old symbol into something both meaningful and practical for riders navigating remote terrains.

With the aim of making every ride safer, this initiative was rolled out across key biking hubs in Manali and Leh-Ladakh, with kits made available through bike rental points, bikers’ cafés, and custom-designed flag dispensers. By embedding safety into an existing riding ritual, Hero MotoCorp reinforced its commitment to every rider’s well-being, encouraging preparedness on journeys where access to immediate medical help is limited.

Speaking about the activation, Aashish Midha, Head of Marketing, Hero MotoCorp Ltd., said, “At Hero MotoCorp, rider safety is not an afterthought – it’s a fundamental part of who we are and what we stand for. As the world’s largest manufacturer of motorcycles and scooters, we recognize that true mobility means ensuring every rider, every family and every community returns home safely. We believe rider safety is a shared responsibility, especially in environments where basic first aid or medical help is not easily accessible. Prayers for Safety reflects our intent to go beyond business revenue by addressing real on-ground challenges through simple, culturally rooted solutions.”

Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, added, “This was one of those ideas that was as useful as it was clever. Not just to identify the problem, but to solve for it in such a simple, elegant way – by transforming something symbolic into something practical. Huge credit to our wonderful clients at Hero MotoCorp for backing the idea and rolling it out at scale.”

Link to the AV: https://youtu.be/gL4NkMtb6qA?si=bdqOxkE59-Hr7HxB

The post Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.