Hosted by Kunal Kemmu the global series will premiere on Prime Video on June 26

Mumbai, June 25, 2026: Payal Dhare, popularly known as Payal Gaming, one of India’s most influential gaming creators, is set to make her reality television debut with Alliance, Prime Video’s first-ever global daily reality series. Widely recognised as a trailblazer in India’s gaming and creator ecosystem, Payal will enter the competition alongside actress Sabby Suri, representing a new generation of digital creators on a global entertainment stage.

Produced by Banijay Asia, Alliance is the first international adaptation of the Dutch reality format created by John de Mol and Talpa Studios. Hosted by actor Kunal Kemmu in his reality television hosting debut, the show will premiere globally on June 26, launching simultaneously across India and more than 240 countries and territories worldwide. The series will feature 42 episodes released daily over six weeks, making it Prime Video’s first-ever daily show globally.

The competition will see 16 contestants enter the game as pairs, navigating strategic alliances, shifting loyalties, and unexpected betrayals as they compete to outlast one another. The show features a diverse lineup of personalities from entertainment, sports, television, and digital content, including Daisy Shah, Ravi Kishan, Ruhee Dosani, and several other prominent names.

Payal’s participation marks another major milestone in a career that has helped redefine the role of gaming creators in India’s entertainment landscape. In 2024, she became the first Indian female gamer to win an international award after being named ‘Streamer of the Year’ at the MOBIES Awards in Los Angeles. She was also the only female gamer invited to participate in the landmark gaming roundtable discussion hosted by Honorable Prime Minister Narendra Modi.

Today, with more than 4.68 million subscribers on YouTube and 5.2 million followers on Instagram, Payal has built one of India’s largest gaming communities and emerged as a leading voice in the country’s creator ecosystem. As a creator with S8UL Esports, a global name in esports and gaming content, she has been at the forefront of India’s rapidly evolving creator and gaming ecosystem. Her entry into Alliance reflects the growing influence of gaming creators beyond digital platforms and into mainstream entertainment.

Commenting on her participation, Payal Dhare said: “Gaming and content creation have given me opportunities I could never have imagined when I first started streaming. Alliance is a completely new challenge for me. It takes me out of my comfort zone and puts me in an environment where every decision matters. I’m excited, nervous, and looking forward to experiencing this journey alongside an incredible group of contestants. I hope my community enjoys seeing a different side of me and joins me on this adventure.”

With Alliance bringing together some of the country’s most recognisable personalities, audiences will get an opportunity to see a different side of Payal as she steps away from her gaming setup and into a high-pressure environment that rewards teamwork, adaptability, resilience, and strategic decision-making.

As gaming continues to cement its place within India’s entertainment landscape, creators like Payal are increasingly finding opportunities beyond traditional digital platforms, helping bridge the worlds of gaming, content, and mainstream culture.

Mumbai, July 7, 2025: S8UL Esports, a global powerhouse in esports and gaming content,  today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO’s ongoing association with S8UL’s BGMI division, Team iQOO SOUL.

As title sponsor, iQOO will be integrated across S8UL’s team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to fans, transforming into a dedicated fan hub during the tournament. The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO’s commitment to supporting Indian esports on the global stage.

Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, “Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.

Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric  community and supporting talent that’s redefining competitive gaming in India.”

Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.

As S8UL’s global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence, fueled by ambition, and rooted in India.