As a part of this partnership, Revenant will be solely responsible for all communication, negotiation, and engagement related to Vanshaj’s brand partnerships and collaborations. Vanshaj is known for his high-energy, spontaneous humor, and ability to connect with audiences in real time. This has led Vanshaj to average over 2 million views per reel in a very short time, along with a monthly reach of more than 200 million across all his social platforms. 

Vanshaj’s increasing digital footprint and magnetic screen presence have seen brands associating with him for genuine audience connection. He has delivered high-impact campaigns with leading lifestyle, tech, and youth-centric brands, by merging authenticity with entertainment. Vanshaj’s collaboration is a testimony to his storytelling that is a reflection of his high energy and spontaneity. His livestreams and on-ground content resonate deeply with Gen Z audiences. They reflect unfiltered moments of youth culture, city life, and digital fandom. His ability to connect with audiences beyond screens has turned him into a youth culture icon. His content is rooted in the realities of youth culture driving meaningful engagement and lasting brand recall.

Commenting on the partnership, Rohit Jagasia, Founder & CEO, Revenant Esports, said, “We are extremely delighted to partner with Vanshaj Singh to manage his rights exclusively.  Vanshaj’s creative and fearless approach is in line with Revenant’s brand philosophy. In a very short span, Vanshaj has redefined how young India experiences live and unscripted digital entertainment. This partnership will unlock new opportunities together across entertainment, brand collaborations, and live experiences.” 

A delighted Vanshaj Singh said, “I am really excited to forge a strong partnership with Revenant and script the next growth story of my life. I have always believed that for any content to resonate with the youth it should be real, unfiltered, and engaging. Revenant shares that same creative energy and hence this partnership is like a perfect fit. Revenant’s wide reach and expertise and my engaging content and followers will take esports collaborations to a whole new level.” 

Thriving on raw and real-time engagement, Vanshaj represents the new era of creators, who have redefined Indian esports. Vanshaj has seen a meteoric rise and has been a defining face of India’s creator economy. From trendsetting social experiments and viral collaborations, including his widely celebrated video with a celebrity influencer, Vanshaj has carved a niche for himself in the IRL (In-Real-Life) streaming ecosystem.

The post Revenant Esports Secures IRL Creator Vanshaj Singh’s Exclusive Management Rights  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The coming together of two brands that resonate with the youth will create a first-of-its-kind partnership that will bridge the worlds of music and gaming leading to a dynamic new lifestyle experience for Gen Z audiences across India. The collaboration will bring together Revenant’s massive digital gaming community and Sunburn Festival’s electrifying on-ground festival energy,  leading to the birth of a new cultural ecosystem where raves meet raids and beats meet battles.

Through this partnership, Sunburn Festival will be leveraging Revenant’s strong community to gain a year-round digital presence and deeper engagement. Game The Beat will also ensure that Revenant enters the mainstream of India’s cultural landscape, connecting with music, fashion, and lifestyle enthusiasts.

Commenting on the collaboration, Rohit N Jagasia, Founder & CEO, Revenant Esports, said, “Music and gaming remain the two biggest youth engagement platforms in India. We are extremely delighted to partner with Sunburn Festival to create an ecosystem that would be driving youth engagement. Revenant has emerged as India’s fastest-growing esports company with 50M+ cumulative digital reach, while Sunburn Festival is Asia’s premier EDM event that has been growing strength-to-strength for the last 18 years. And this year our collaboration Game The Beat will lead to the unification of the rhythm of sound with the rush of gaming.”

Karan Singh, CEO, Sunburn, added, “At Sunburn, we’ve always believed that the future of entertainment lies at the intersection of culture, community and creativity. Partnering with Revenant Esports is a natural progression in that vision where the pulse of gaming meets the rhythm of music. As two dynamic industries converge, this Game The Beat collaboration reflects the evolution of audience behaviour, where experiences transcend formats and fandoms. Together, we’re shaping a new era of immersive entertainment for a generation that doesn’t just consume culture but actively creates it.”

Game The Beat will blend the best of online and offline experiences and offer an immersive experience to fans. This will unfold across multiple phases. Game The Beat will be redefining youth entertainment by generating an estimated 3–5 million digital reach.

 The partnership will see creator-led content that would feature Revenant’s stars such as Scout, Kaashvi, Sensei and Vanshaj. Sunburn Festival-branded gaming events, custom lobbies, and giveaways in the lead-up to the festival. There would also be a “Game The Beat: mini-series that would highlight creators’ journey from gaming bootcamps to the Sunburn stage.

Sunburn Festival 2025 will also see a dedicated Gaming Arena offering live tournaments, meet-and-greets, and interactive experiences. Fans will also get access to exclusive co-branded merchandise and digital content drops across both communities.

The post Revenant Esports Unites with Sunburn Festival 2025 to Create India’s First Music x Gaming Cultural Crossover — “Game The Beat”  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.