Reimagining Festive Celebrations with Green Ganesha

The stakes for sustainable celebrations are high, as evidenced by last year’s Ganesh festivities in Hyderabad, which generated more than 6,000 tonnes of post-immersion waste from Hussain Sagar Lake alone. Traditional idols made from Plaster of Paris (POP) and coated with toxic paints fail to dissolve fully, releasing heavy metals, depleting oxygen levels, and harming aquatic ecosystems.

To counter this environmental impact, ReSL and 92.7 BIG FM are spearheading the “Green Ganesha 2025” campaign. Last year, over 10,000 eco-friendly seed Ganesha idols made of natural clay were distributed across India. This year, the campaign is scaling up with the distribution of 15,000 seed Ganesha idols. Embedded with seeds and organic fertilizer, these idols can be immersed at home in flowerpots, symbolizing new life while directly safeguarding water bodies.

The campaign once again receives strong backing from acclaimed Indian actor Shri. Tanikella Barani, a passionate advocate for the cause, who joined the launch event to rally citizens toward responsible celebration.

Community engagement is central to the campaign, with a city-wide clay seed idol distribution, alongside interactive on-ground and on-air initiatives led by BIG FM RJs from Aug 19 to Sep 2.

Aakri – Powered by Re Sustainability: One Platform to Handle Everything You Throw Away!

Alongside Green Ganesha, ReSL introduced Aakri – Powered by Re Sustainability, a smart, app-based waste collection platform designed to simplify everyday waste disposal.

Backed by Re Sustainability’s three decades of expertise in integrated waste management, recycling, and circular economy solutions, Aakri enables doorstep pickup of sanitary waste, used diapers, recyclables, and domestic hazardous waste through a seamless digital experience. Currently active in the southern region of the country, Aakri serves individual homes, gated communities, apartment complexes, and institutions. With a rapidly growing customer base of over 1 lakh users, the platform is transforming how Indian households manage regulated waste, recyclables and is now poised to scale its impact nationwide.

All waste collected through Aakri is processed via Re Sustainability’s robust network of material recovery facilities, advanced recycling units, and state-of-the-art incineration plants. This includes the specialized treatment of sanitary and domestic hazardous waste, handled with the highest levels of safety, hygiene, and environmental compliance.

Aakri – Powered by Re Sustainability isn’t just about disposal. It empowers citizens to take part in India’s journey toward cleaner cities, healthier communities, and a zero-waste future. By combining technology, operational excellence, and trusted environmental infrastructure, Aakri brings sustainability right to every doorstep.

“Our vision is to empower every citizen to become a custodian of the environment,” says Mr. Masood Mallick, Managing Director & CEO of Re Sustainability. He further elaborates, “Through Green Ganesha, we offer a tradition-friendly yet eco-conscious alternative that safeguards our water bodies. With Aakri powered by Re Sustainability, we are making responsible waste management simple, safe, and accessible for every household. Sustainability is a shared duty, and together, small actions can create extraordinary impact.”

Resident Endorsement

Speaking at the event, a resident of My Home Bhooja shared:

“It is heartening to see initiatives like Green Ganesha that preserve tradition while protecting our environment. The eco-friendly seed idols give us a way to celebrate responsibly and leave behind something positive. At the same time, the launch of  Aakri – powered by Re Sustainability feels like the missing piece. One platform to handle everything we throw away, it makes waste management so much simpler, and now it’s not only easy to discard waste but also rewarding, as we can even earn from recyclables. It’s truly a step toward making sustainability part of everyday life.”

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This year’s initiative features the nationwide distribution of over 15,000 eco-friendly seed Ganesha idols, which are embedded with seeds and fertilizers. These idols allow devotees to perform the immersion ritual at home by planting the idol in a flowerpot, where it will grow into a new plant, symbolizing the birth of new life. Mr. Sudheer Babu, an Indian actor and long time supporter of this annual initiative, graced the auspicious event with his presence as the chief guest at Re Sustainability’s corporate office.

In an effort to further extend its impact, Re Sustainability and 92.7 BIG FM have launched a used paper collection drive across Hyderabad. The collected paper will be recycled into large eco-friendly Ganesha sculptures. Following the collection drive, a 7-day mall event will take place, including the sthapana (installation) and aarti (prayer) of the Ganesha idol, along with the distribution of sweets. The celebrations will conclude with a beach cleanup activity in Mumbai and similar Green Ganesha idol distribution & community engagement initiatives across New Delhi, Lucknow, Chennai and Mumbai.

The #ReBIGGreenGanesha campaign also includes a series of nationwide engaging activities led by BIG FM RJs, who will encourage listeners to adopt eco-friendly habits, such as reducing plastic bottle usage. Special collection points will be set up at Residential Welfare Associations (RWAs) for listeners to donate plastic bottles. These bottles will be creatively incorporated into pandal decorations, transforming them into stunning art pieces and promoting the idea of “Plastic Ke Vighnaharta” (Guardians against Plastic). The collected bottles will later be recycled or repurposed to build a bench within the same community, demonstrating practical and sustainable alternatives.

Volunteers will support Ganpati pandals by maintaining cleanliness and promoting eco-friendly practices throughout the Ganeshotsav. BIG FM RJs will actively participate in these activities, engaging in meaningful conversations with community members to further promote sustainable living.

Statements from Leadership:

Mr. Goutham Reddy, Managing Director of Re Sustainability, remarked,

“Sustainability is more than a choice; it’s a responsibility we must embrace to ensure a secure future for ourselves and the generations to come. Through initiatives like Re BIG Green Ganesha, Re Sustainability is making substantial progress in combating water pollution. This eco-friendly campaign is designed to inspire widespread adoption of sustainable practices, crucial for preserving and protecting our vital water resources.”

Mr. Masood Mallick, CEO of Re Sustainability, said,

“Ganesh Chaturthi is a time of immense joy and celebration across the nation. This year, our flagship campaign carries forward the message of responsibility towards preserving nature for future generations, aligning perfectly with the principles of Mission LiFE. By offering Ganesha Idols that give rise to new plant life and supporting paper and plastic recycling efforts, we reinforce our commitment to creating a cleaner, greener India. Let’s celebrate Ganesh Chaturthi by carrying the culture of #ReBIGGreenGanesha forward.”

Re Sustainability has distinguished itself in the field of environmental protection through its unwavering commitment to a circular economy. By pioneering waste management practices and investing in cutting-edge technology and green initiatives, Re Sustainability continues to lead the charge in promoting sustainability. The BIG Green Ganesha initiative exemplifies Re Sustainability’s dedicated and conscientious effort to minimize environmental impact during celebrations.

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