For the first time ever, five of Mumbai’s leading FM stations, Radio Mirchi, BIG FM, Red FM, Radio Nasha and Radio City, set aside competition to broadcast one common message, one shared mission, and one collective voice, amplifying the movement, ‘Meri Dharavi Badlegi, Hamari Mumbai Badhegi.’ The city’s most iconic RJs including RJ Jeeturaaj of Radio Mirchi, RJ Vrajesh Hirjee of BIG FM, RJ Malishka of Red FM, RJ Rohini of Radio Nasha and RJ Salil of Radio City, walked into one studio to host one unified show. The simulcast aired on 24^th December, from 8:30 AM to 10:30 AM, reaching millions of listeners simultaneously across frequencies, marking a defining moment in the evolution of Radio as a medium for purpose-led impact.

The radio-led movement gained momentum after RJs across stations engaged with a series of emotionally compelling films released by Adani that spotlighted the lived realities of Dharavikars, including challenges around sanitation, health and access to education. What began as conversations soon evolved into a city-wide call for participation, with Mumbai’s radio fraternity stepping out of their studios and into Dharavi. Over the last four weeks, RJs met residents, captured lived experiences, and brought authentic human stories to the forefront for millions of listeners. More than 25 RJs participated across stations, contributing through on-air discussions, FCT ads, anthems, social media amplification, and digital storytelling across Radio, Instagram and YouTube, creating an ecosystem-wide impact.

Additionally, in a symbolic and powerful gesture, participating FM stations ran time checks at the 17^th minute of every hour, with a call-to-action Dharavi Ek Saat (400017) Ke Liye, Mumbai Ek Saath, highlighting Dharavi’s pin code (400017) and turning a number into a reminder, a call for attention, and a sign of unity. RJs across stations shared real human-centric stories on air and amplified them further through their social media platforms, making Dharavi’s stories impossible to ignore.

The simulcast is now available for public viewing on YouTube, extending its reach beyond radio and into digital communities. Watch the simulcast here: https://youtu.be/nS5qJ9NDr1A?si=DukIRXKyRr8BdYxW

Speaking on the strategy, Ajay Kakar, Head – Corporate Branding, Adani Group said, “The first-ever Simulcast on Radio marks more than just a media-first. The redevelopment of Dharavi is, at its heart, a human-centric transformation, and this unprecedented collaboration by the city’s leading Radio stations strengthens that message. When storytellers across rival platforms choose purpose over competition, they amplify not just a campaign, but a movement. At the Adani Group we do believe that when all of us rally behind this mission, together, hum karke dikhaenge that Dharavi Badlegi, toh Hamari Mumbai Badhegi.”

As part of the larger campaign, Adani unveiled three emotionally charged campaign films, crafted to foreground the human stories behind Asia’s largest urban regeneration project. These human‑centric films highlight the positive progress of Dharavi Redevelopment, a transformative effort designed to bring dignity, safety and inclusiveness to a million lives.

Links to the three ad films:

Dignity Arrives in Dharavi: A Basic Right Restored

Where Sickness Ruled, Now Hope Rises

From Denied Dreams to New Beginnings: Dharavi’s Future

Radio Community Ek Saath marks a defining moment for India’s audio and advertising landscape, signaling the rise of a purpose‑driven, collaborative era that transcends traditional competition. The initiative, championed by Adani, aligns seamlessly with Mumbai’s broader vision of urban transformation, where every citizen has the right to dignity, safety and opportunity.

Because Dharavi’s progress is not just Dharavi’s story; it is Mumbai’s future.

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Video link: https://www.instagram.com/p/DN753hZjkeJ/

Mumbai, August 29, 2025: The CDSL Investor Protection Fund (CDSL IPF) has collaborated with Red FM and popular radio personality RJ Malishka to launch a rap anthem – ‘Slam The Scam’, promoting investor awareness. The initiative, part of the Securities and Exchange Board of India’s (SEBI) #SEBIvsSCAM campaign in association with CDSL IPF, aims to educate and empower investors to guard against financial frauds and scams.

The high-energy track blends entertainment with education, delivering sharp lyrics and rhythmic beats that spotlight key messages: verify before you invest, beware of scams, and stay informed. RJ Malishka’s dynamic performance brings a fresh and relatable voice to investor awareness, helping the message resonate with diverse audiences.

This initiative reflects CDSL IPF’s commitment to nurturing financially confident and self-reliant investors by embracing innovative formats that make financial literacy accessible, engaging, and culturally relevant. From traditional seminars to creative collaborations, CDSL IPF continues to evolve its outreach strategy to connect with investors nationwide and empower them to become Atmanirbhar Investors.

On the collaboration, Mr. Sudhish Pillai, Head, CDSL IPF, Secretariat, said: “At CDSL, we are committed to raising awareness about financial frauds and scams to protect investors through education and financial literacy. RJ Malishka is a widely recognized radio personality who has consistently championed important social causes. Her ability to connect with diverse audiences makes her a natural fit for this campaign. Through this collaboration, we aim to make investor awareness more relatable and impactful, while contributing to CDSL IPF’s larger mission of building Atmanirbhar Investors.”

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As a brand deeply committed to nurturing India’s diverse musical heritage, Red FM’s Himalayan Indie Fest – is a conscious retreat for music lovers. The evening will be adorned by hand-picked artists who embody the essence of the Himalayan musical landscape like Unb (MC Panda), Trance Effect, Aabha Hanjura, Raman Negi, Rhem (Smoulder), and Faisal Ashoor. Himalayan Indie Fest is not just a musical experience; it’s also a culinary adventure with an array of dishes, each telling a story of heritage, tradition, and culinary innovation.

Speaking on this announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, stated, “It is in the spirit of being cultural evangelists and a brand with a purpose we are thrilled to present the Himalayan Indie Fest. With this musical evening, we aim to showcase the often-overlooked musical treasures from the foothills of the Himalayas, with diverse genres including, devotional, folk, and contemporary music. We feel it is our responsibility to keep nurturing the exquisite musical heritage for our upcoming generations. We believe bringing the culture of the Himalayan belt to Delhi will be a one in a lifetime experience for our audience. We are sure that Delhilites will welcome this musical treasure with all the love.”

Register yourself at insider.in/himalayan-indie-fest-2024/event and Join us on the 4th of February for a magical evening at the Himalayan Indie Fest.

The post Red FM Brings Music From the Himalayas To Delhi With Himalayan Indie Fest appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.