The campaign features a series of films and social-first content that spotlight how Uber Auto, Bike and Car rides can remove everyday travel struggles and convert them into convenient, affordable and reliable journeys.

At its heart is a simple truth: nothing ruins your day faster than a rough commute. By showing Gambhir and Ashwin unusually upbeat in their Uber rides, the films highlight how Uber doesn’t just get you from point A to B, it flips frustration into delight.

Speaking about the campaign, Ameya Velankar, Head of Marketing, Uber India South Asia, said, “We wanted to bring a fresh, fun lens to Uber’s role in removing everyday travel struggles. With the unexpected duo of Gambhir and Ashwin, we’ve created a light-hearted take on how Uber makes rides not just reliable and affordable, but also mood uplifting. Our aim is to be the go-to brand for young Indian aspirers, one that connects function with feeling and nudges even non-users to try Uber for the first time.”

Taking a culture-first route, the campaign is being rolled out in multiple regional languages across key markets. By leaning into local humour, pop culture cues and everyday commuting insights, Uber ensures the message hits home with diverse audiences across India. Going live across TV, digital and social platforms, outdoor, the campaign is built for today’s young urban aspirers.

Uber today offers rides across multiple form factors including two-, three-, four-wheeled options, along with buses and mass transit systems, giving riders a choice that matches their needs, budgets and preferences. From quick bike rides to beat traffic, to comfortable car trips and reliable autos, Uber has become an everyday ride for millions of Indians.

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MS Dhoni had retired from Test cricket in December 2014 after playing 90 matches and had stepped down as captain of India’s limited-overs formats teams in January 2017.

MS Dhoni was part of Grade A in the BCCI’s central contracts list last year but after he had made himself unavailable since the World Cup, he was left out of the 27-member list for the period from October 2019 to September 2020.

BCCI Central Contracts for 2019-20:

Grade A+ (INR 7 cr): Virat Kohli, Rohit Sharma, Jasprit Bumrah

Grade A (INR 5 cr): Ravichandran Ashwin, Ravindra Jadeja, Bhuvneshwar Kumar, Cheteshwar Pujara, Ajinkya Rahane, KL Rahul, Shikhar Dhawan, Mohammed Shami, Ishant Sharma, Kuldeep Yadav, Rishabh Pant

Grade B (INR 3 cr): Wriddhiman Saha, Umesh Yadav, Yuzvendra Chahal, Hardik Pandya, Mayank Agarwal

Grade C (INR 1 cr): Kedar Jadhav, Navdeep Saini, Deepak Chahar, Manish Pandey, Hanuma Vihari, Shardul Thakur, Shreyas Iyer, Washington Sundar.

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