Bengaluru, 31 July, 2026: Flipkart and Netflix today announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through their regular shopping, without a separate subscription or bundled recharge. The partnership brings together two experiences that are already part of customers’ everyday lives, in a simple and rewarding way. It is the first time in Indian e-commerce that Netflix, the world’s leading entertainment service, can be earned through everyday shopping rather than purchased separately or bundled with another service. The benefit will go live on August 1,2026.

How It Works:
The mechanic is straightforward:

• Flipkart Plus members complete four qualifying orders of ₹299/- or more within a calendar month
• Qualifying orders can be placed across Flipkart, Flipkart Minutes, and Flipkart Grocery
• Once the fourth qualifying order is completed, the Netflix Mobile Plan is unlocked for the next 30 days— giving members a month of Netflix, including its full slate of Indian and global films and series
• The benefit is activated directly through the Flipkart app — no separate login, no additional payment
• The benefit resets after 30 days from qualification and must be re-earned through the same shopping behaviour
• Customers who are not yet Flipkart Plus members qualify automatically after completing 15 orders within 12 months at no extra cost

Where Shopping Meets Entertainment
What makes this partnership distinct is the model itself,  the Netflix benefit is not purchased or pre-included. It is earned through shopping behaviour, which means the more a customer engages with Flipkart’s ecosystem — across daily essentials, grocery, and quick commerce through Flipkart Minutes — the more consistently they can access Netflix’s library of acclaimed Indian and global titles. Shopping and entertainment, two things that are already part of everyday life for most Indians, now work together in a way they have not before.

The Consumer Opportunity
The partnership also reflects the changing expectations of India’s young digital consumers. For Gen Z in particular, shopping and entertainment are deeply interconnected parts of everyday life. As digital natives, they increasingly seek experiences alongside value, making loyalty programmes that go beyond transactional rewards more relevant than ever. By bringing shopping and entertainment together, Flipkart Plus offers customers another meaningful way to get more from their everyday purchases.

The partnership is designed to be accessible to customers across India. Whether shopping for groceries, daily essentials or other everyday needs on Flipkart, Flipkart Grocery and Flipkart Minutes, customers can unlock Netflix’s beloved films and series across the globe through shopping habits that are already part of their routine. By rewarding everyday purchases rather than additional spending, the programme extends the value of Flipkart Plus to customers across metros as well as Tier 2 and Tier 3 cities.

Ravi Iyer, CFO and SVP, Strategic Partnerships, Flipkart said, “As grocery, daily essentials and quick commerce become an increasingly important part of how customers shop, we see a significant opportunity to make those everyday interactions more rewarding. Completing four orders a month is already a natural shopping pattern for many of our customers, and this partnership transforms that everyday behaviour into access to world-class entertainment. Loyalty is evolving towards experiences that customers truly value, and partnering with Netflix is our way of delivering exactly that. It is another step in the evolution of Flipkart Plus, as we continue to build a programme that delivers real value for our customers across more aspects of their everyday lives.”

Laurent Uguen, Vice President APAC Partnerships – Business Development, Netflix shared, “India is one of the most exciting entertainment markets in the world, and the strongest partnerships are built around real consumer habits. Flipkart is part of everyday shopping for millions of Indians, and together we are giving Flipkart Plus members a simple, rewarding way to unlock one month of Netflix Mobile through their monthly shopping milestones. This is Netflix’s first e-commerce partnership in India, and it reflects the kind of high-impact, consumer-first collaborations we want to build –simple, rewarding and anchored in the way Flipkart Plus members already shop and engage.”

Bengaluru – June 09, 2026: Flipkart Group, India’s homegrown e-commerce marketplace, through Flipkart and Myntra, today announced that it has joined as a Meta affiliate partner to scale creator-led commerce in India by making product discovery and shopping more seamless for customers.

The partnership enables creators to discover and tag products from Flipkart and Myntra directly within their posts and Reels through affiliate integrations, making it easier for consumers to discover and shop for products seamlessly. The partnership launches on Facebook, with Instagram as the next phase of a planned rollout across Meta’s platforms.

Flipkart Group identified this shift in consumer behaviour two years ago and has been systematically building for it through investments in creator infrastructure, content-led commerce, and platforms like Creatorhood and Affluencer.

The partnership underscores the broader shift in how digital commerce is evolving in India: from search-led transactions to discovery-led, creator-influenced shopping. As social platforms become important discovery destinations, especially for GenZ customers, the Flipkart Group is bringing together content, creators, brands, sellers and trusted commerce infrastructure.

For shoppers, the experience is simple: they see a product in a creator’s post or Reel, tap the product tag, and complete the purchase on Flipkart or Myntra. For creators, it creates a structured way to turn recommendations into income by earning commission from sales generated from their posts. For brands and sellers, it opens up a new route to reach high-intent audiences through content that is more contextual, authentic and culturally relevant.

Empowering India’s Creator Economy
The initiative puts creators and customers at its core, and reflects the growing influence of creators in shaping how young consumers discover, evaluate and shop online. As social platforms become primary discovery destinations, especially for GenZ consumers, creator recommendations carry real purchase influence. The Flipkart Meta affiliate partnership is designed to formalise and scale this dynamic, creating a structured, accessible path for creators of all sizes to participate in commerce, and for their audiences to shop from the content they already engage with.

India’s shopping behaviour is shifting rapidly. According to the ‘How India Shops Online 2026’ report by Flipkart and Bain & Company, GenZ now accounts for 40%–45% of India’s e-retail shoppers and drives nearly half of incremental e-retail orders, with influencer-led discovery and social content playing an increasingly significant role in purchase decisions  across categories, from fashion and beauty to gadgets and lifestyle, and across both metros and non-metros.

Value Across the Ecosystem
For Consumers: It enables a frictionless path from discovery to purchase. Shoppers see a product in a creator’s post, tap the tag, and buy directly on Flipkart or Myntra, in a shopping experience anchored in content they already trust.

For Creators: A new, accessible income stream tied directly to the content they already create. Creators can discover and tag affiliate products in posts and Reels, earn a commission on every sale, and manage everything from one dashboard. The program is open to micro and nano creators, not just established influencers, broadening monetisation access across the creator community.

For Brands and Sellers: As India’s e-commerce ecosystem continues to expand, this partnership will create substantial opportunities for MSMEs, entrepreneurs, and sellers by helping them improve product visibility, expand market access, and connect with new consumer segments through creator-led engagement. Brands and sellers can select which products to feature, set their own commission rates, and reach high-intent audiences through recommendations that are more authentic and contextual than traditional advertising.

Commenting on the launch, Ravi Iyer, CFO, Flipkart Group said, “Two years ago, Flipkart recognised that GenZ was rewriting the rules of Indian retail. That discovery was moving from search bars to social feeds, and that creators were becoming the new storefront. This partnership with Meta is a natural extension of that conviction. It gives creators a direct path from influence to entrepreneurship, and offers brands a way to reach consumers through content that feels real, not advertised.”

Arun Srinivas, Managing Director and Country Head of Meta India said, “India is one of the most exciting creator economies in the world, and this partnership with the Flipkart Group reflects our commitment to making that opportunity real for creators of every size. By bringing together Meta’s discovery platforms and Flipkart’s marketplace infrastructure, we are creating a direct path from inspiration to income and helping businesses reach consumers through content that feels authentic, not advertised.”

The Flipkart Meta partnership marks the beginning of a deeper integration between social discovery and trusted marketplace infrastructure in India. As creator commerce scales, Flipkart Group is positioned to be the platform where that discovery converts, across categories, across markets, and across every tier of the creator economy.