The nationwide campaign is promoted across TV, digital, print, and outdoor platforms starting today 

Mumbai, July 29, 2025: Laxmipati Sarees, India’s largest and most beloved saree brand, has today announced its association with one of the biggest stars of Indian cinema—Rashmika Mandanna – as the face of the brand. Known for her pan-India appeal and magnetic screen presence, Rashmika brings fresh energy to a brand cherished across generations for its unmatched print quality and super-fine lightweight fabric. 

This iconic partnership launches with a nationwide campaign across TV, digital, print, and outdoor platforms starting July 29, 2025, celebrating the effortless elegance and cultural pride that Laxmipati Sarees represents. The campaign will also run ads on the India’s most iconic show Kyunki Saas Bhi Kabhi Bahu Thi, which starts tonight, aiming to capture the target audience on both TV as well as digital (JioHotstar) mediums.  

Link to campaign: https://www.youtube.com/watch?v=7Tu6QWU_2tA 

Rashmika Mandanna, expressing her joy, said: “Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style” 

Mr. Sanjay Sarawagi, Managing Director of Laxmipati Sarees, said: “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.” 

Mr. Manoj Sarawgi, Director, Laxmipati Sarees, added: “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”

“Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy,”

Mr. Rakesh Sarawagi, Director, added. 

Mr. Shreyansh Baid, Founder of Shreyansh Innovations commented on the campaign: “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”

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The brutal incident of animal abuse took place in Kerala’s Palakkad district, which resulted in the death of the elephant while standing in the river.

“Appalled to hear about what happened in Kerala. Let’s treat our animals with love and bring an end to these cowardly acts,” Kohli said in a tweet from his Twitter handle.

Meanwhile animal rights activist Maneka Gandhi hit out at Congress leader Rahul Gandhi as she questioned his silence over the issue.

The pachyderm in Kerala’s Silent Valley Forest fell victim to an act of human cruelty after the pineapple offered by a man exploded in her mouth when she chomped on it, a senior forest officer said. Her jaw was broken and she was unable to eat after she chewed the pineapple and it exploded in her mouth.

Officer Surendrakumar said the elephant died at Velliyar River in Malappuram district on May 27. He said the post-mortem revealed that the pachyderm was pregnant.

“Rahul Gandhi is from that area, why has he not taken action?” questioned Maneka Gandhi on Wednesday.

The Congress scion represents the constituency of Wayanad, which is adjoining the district of Malappuram.
Demanding the removal of the state forest secretary and the resignation of the forest minister, Maneka targeted the state government over the incident. “It’s a murder. Malappuram is famous for such incidents. It’s India’s most violent district.”

South actors like Rashmika Mandanna, Tamannaah Bhatia, and singer Chinmayi Sripada took to their social media handles to condemn the horrific act involving a 15-year-old elephant in Kerala who was reportedly pregnant.

Bollywood actors including Akshay Kumar, Varun Dhawan, Anushka Sharma, John Abraham, Dia Mirza, Shraddha Kapoor and Disha Patani on Wednesday condemned the inhuman treatment meted out to pregnant elephant in Kerala.
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Expressing shock over the tragic incident, the actors took to social media platforms and demanded stricter laws against animal cruelty.

Akshay Kumar put out the heart-wrenching picture of the dead body of the mother elephant, tied in strings after being pulled out from the water

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