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Mumbai, December 05, 2023: Rapido, India’s leading commute app, renowned for its innovative and affordable two-wheeler and auto-rickshaw services, has announced its strategic entry into the cab business.

The cab launch represents the latest step in Rapido’s mission to revolutionize urban mobility and ensure an affordable intra-city solution for all commuting needs. By diversifying its offerings, Rapido aims to become the go-to platform for a wide range of commuting needs, providing an affordable platform for commuters while benefiting captains. Accessible to all cab captains operating across the country, these services are designed to promote entrepreneurship, fostering a sustainable livelihood for drivers. Beyond empowering drivers, the focus extends to customer affordability, offering cabs at the lowest price to make transportation more accessible for all.

With a commanding 60% market share in bike taxis, Rapido expands its footprint with the pan-India launch of Rapido Cabs, introducing an initial fleet of 1 lakh vehicles.

Expressing his excitement about this latest milestone, Pavan Guntupalli, co-founder of Rapido, said, “We are incredibly excited to introduce Rapido Cabs pan India following the immense success of our bike taxi and auto services across the country.Our innovative SaaS-based platform revolutionizes the conventional commission system for drivers, tackling the persistent challenge of commission sharing with aggregators. This pioneering approach ensures that drivers incur only a minimal software usage fee, marking a significant shift in the industry.”

He added, “It also prioritizes customers by ensuring lowest price guarantee and making our services exceptionally affordable for all.”

Rapido Cabs distinguishes itself through an innovative SaaS-based platform featuring a cutting-edge, zero-commission model for cab captains—an outstanding hallmark of our service. The SaaS-based platform serves as a seamless mediator, exclusively connecting drivers and customers without exerting control over the marketplace. Within the Rapido ecosystem, drivers enjoy direct payment from customers, free from any interference by Rapido. Nevertheless, to sustain this model and continue delivering exceptional service, drivers are required to pay a nominal subscription fee. As an illustration, upon reaching earnings of Rs 10,000 from the Rapido app, drivers will be subject to a modest subscription fee of Rs 500. This pioneering approach ensures that drivers receive the entirety of their service value, empowering them to maximize their earning potential. Simultaneously, passengers benefit from competitive fares in the Cab segment, as the all-encompassing SaaS-based platform consolidates various commuting solutions into a single, user-friendly app.

Rapido’s expansion into cab services is a strategic move to meet the diverse commuting needs of its ever-growing user base while driving business growth and expansion.

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The “5 Nahi Toh 50” concept embodies Rapido’s commitment to addressing the frustration of commuters, particularly females, who often struggle to find autos promptly. The ad campaign, featuring lead female protagonists, introduces Rapido Auto as the ultimate solution in a series of three quirky ads connected with a catchy and memorable jingle.

Rapido’s guaranteed auto campaign marks a transformative change in how commuters experience auto services. The films, released in five languages, including Kannada, English, Hindi, Tamil, and Marathi, resonated with audiences of diverse linguistic backgrounds.

Pavan Guntupalli, Co-founder of Rapido, expressed his enthusiasm about the “5 Nahi Toh 50” initiative, stating, “At Rapido, we constantly strive to enhance the commuting experience for our customers. By introducing the ‘5 Nahi Toh 50’ guarantee, we aim to address the common frustration of commuters waiting for an auto, revolutionising people’s commute and providing a unique and rewarding experience. The move will also ensure a safer commute for women passengers who will not get stuck searching and negotiating with other autos.”

This game-changing offer underscores Rapido’s commitment to customer satisfaction and continuous innovation in the commute service industry. Rapido’s “5 Nahi Toh 50” guarantee is poised to set a new benchmark, ensuring users reach their destinations comfortably while enjoying the added benefit of Rapido Coins in their wallets.

Before the “Guaranteed Auto” campaign, Rapido made waves with its “Bike Wali Taxi, Sabse Saxi” campaign, which became a viral sensation across social media platforms. This campaign, celebrated by netizens, showcases Rapido’s commitment to pioneering creative solutions, leaving an indelible mark on the digital landscape.

Rapido’s latest ad campaign on “5 Nahi Toh 50” concept is now live. Extending a hassle-free commuting experience, Rapido has reaffirmed its customer-centric brand position and seamless expertise where every ride is a guaranteed delight!

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Expressing his views on the new feature, Pavan Guntupalli, Co-Founder of Rapido, said, “At Rapido, we are committed to providing a reliable and convenient transportation solution for millions of people across India. Our new ‘Drop Location Feature’ aligns perfectly with this vision. By empowering our captains with vital information, we are ensuring that our riders enjoy a seamless and dependable ride every time they choose Rapido.”

For passengers, the benefits are clear. With captains having access to drop locations in advance, the chances of ride cancellations due to misunderstandings or inconvenience are significantly minimized. Passengers can have confidence that once a ride is accepted, it’s more likely to be completed smoothly. Rapido’s ‘Drop Location Feature’ streamlines the entire process, making it hassle-free for passengers. They do not need to worry about captains canceling rides at the last minute anymore, leading to a more predictable and convenient commute. Additionally, passengers can now relax knowing that captains are well-informed about their intended destination. This knowledge empowers captains to plan routes more efficiently, ultimately ensuring that passengers reach their destinations with ease. However, the ‘Drop Location Feature’ will not in any way compromise the privacy of Rapido customers; their information will remain secure and safe.

The ‘Drop Location Feature’ marks a significant step forward in Rapido’s ongoing efforts to prioritize user experience and safety. With this feature, captains can assess factors such as distance, traffic conditions, and time constraints before accepting a ride, ensuring that they are fully prepared to provide an exceptional service.

About Rapido:

Rapido is an aggregator platform that provides bike taxi & auto services in 100+ cities across India. The app allows you to book bike taxis and autos with minimal wait time and maximum safety and is super easy on your pockets.

How does it work?

Download the app on iOS/android, log in from your account, and start booking. Once booked, the amount and captain details appear on the homepage and our captains are at the pick-up location in no time. To ensure your safety, our captains carry an additional helmet which is given once the captain arrives and at no additional cost. Your safety is of the utmost importance to us. With Rapido around, let’s keep the traffic excuses at home and explore our cities.

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