The campaign has been prominently displayed through digital screens and high-visibility media formats across railway stations and transit corridors, enabling Thermocool to connect with lakhs of daily commuters and travelers. Through this large-scale transit media presence, the brand aims to reinforce its positioning as a modern and trusted cooling solutions company that resonates with consumers across India.

Speaking on the campaign, Mr. Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances. said, “With ‘Har Shehar Dikhega India Ka Naya Andaaz,’ we wanted to showcase Thermocool’s growing connection with consumers across India. Railway stations are among the country’s most dynamic public spaces, bringing together audiences from different cities and backgrounds every day. Through this campaign, we aim to create strong visibility, wider engagement, and reinforce Thermocool’s identity as a brand that is evolving with the aspirations of modern India.” 

By leveraging high-footfall railway environments, Thermocool is creating repeated consumer engagement at locations where audiences spend considerable time during their journeys. The campaign combines impactful visual storytelling with strategic placement, ensuring strong brand recall among passengers, families, and urban commuters.

Further, Mr Tushar Gupta, Director of Operations at Thermocool Home Appliances, added, “Our focus with this campaign has been to strengthen Thermocool’s visibility across high footfall transit places that offer continuous consumer engagement. Railway stations provide an excellent platform to connect with a diverse audience across regions, helping us enhance brand recall and deepen market presence. Through this initiative, we are reinforcing Thermocool’s commitment to expanding its reach while aligning with the evolving preferences of the modern Indian consumer.” 

The initiative reflects Thermocool’s continued focus on expanding its presence through innovative outdoor and digital-first advertising formats. Under the leadership of Rajeev Kumar Gupta, the brand has consistently focused on strengthening consumer engagement through high-visibility campaigns and strategic market outreach. Railway stations today have emerged as one of the most effective consumer touchpoints for brands seeking mass visibility and regional penetration, making them an ideal platform for Thermocool’s latest outreach effort. Industry reports have increasingly highlighted the growing importance of railway-based digital advertising owing to the massive daily commuter traffic and enhanced digital infrastructure across stations.

The campaign further strengthens Thermocool’s ongoing focus on high-impact transit media activations. Earlier this year, the brand had also executed large-format digital campaigns across railway stations and transit platforms to expand consumer outreach and brand engagement.

The post Thermocool Expands Digital Transit Campaign Across Key Railway Hubs with “Har Shehar Dikhega India Ka Naya Andaaz.” appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

23 March 2026, Delhi: In a thoughtful combination of devotion, knowledge, and brand engagement, Thermocool Home Appliances has launched a digital campaign during the highly auspicious festival of Navratri, over 9 days, across key high-footfall transit railway stations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, as well as the Delhi-Katra Vande Bharat Express.

The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express. Inside the train, the campaign can be seen through digital display screens and infotainment systems installed in the train for passenger viewing. Moreover, the campaign has been prominently placed across high-visibility outdoor and digital displays at major locations such as Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad metro and railway stations.

What sets this campaign apart is its thematic storytelling approach, each of these nine days of Navratri is devoted to one of the nine embodiments of Goddess Durga. The campaign, through engaging digital content, also highlights the importance and story of each of these nine days of Navratri. This makes the campaign both informative and significant to the travelers on the move.

Speaking on the initiative, Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances, said, “This campaign is an effort to go beyond just visibility and create something more meaningful. While people celebrate Navratri in a very devoted and fervent manner, not everyone is aware of the importance and story of each of these nine days of Navratri. Through this initiative, we want to spread awareness among people in a simple and engaging manner. By doing so at railway stations and trains, we can reach a large number of people during their daily routine and celebrate our culture at the same time.”

Thermocool is using cultural storytelling and high-footfall transit media to reach more consumers and build a stronger emotional connection with consumers. The campaign is using high-footfall mobility touchpoints such as railway platforms, station concourses, and train screens to reach its target audience and maximize repeat engagement.

This campaign is a true representation of Thermocool’s commitment to doing something more than just advertising, educating, motivating, and celebrating the rich cultural heritage of Indian in a modern and innovative way.

The post Thermocool Rolls Out Navratri Digital Campaign at Key Railway Stations and on Vande Bharat Train appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.