This celebrity collaboration is another benchmark in Thermocool’s thrust toward community engagement through an immersive, culturally meaningful narrative. The Thermocool ad with Ajay Devgan is already running on Multiple platforms like Television, streaming on YouTube, and hitting audiences on social media platforms. Moreover, huge hoardings and posters have been placed in major cities of India to ensure maximum exposure. This one-of-a-kind campaign brings together film storytelling and real-world summer relief.

Mr. Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Ltd., said, “We are thrilled to be associated with ‘RAID 2’—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy. Joining forces with a dominant star like Ajay Devgn, who has made a significant mark with his performances and influential presence on screen, also helps our efforts reach and engage with homes all over India.”

He further added, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction. From in-cinema branding in Tier 1 and Tier 2 cities of North India to curated content and contests on digital media, we are looking forward to bringing Thermocool closer to the people in a memorable manner.”

Ajay Devgn’s alignment with strong, justice-oriented characters goes well with Thermocool’s commitment to being a strong and effective brand, particularly in the lives of families who crave long-lasting, value-based home solutions.

In the future, Thermocool expects this tie-up with “RAID 2” to not only increase its visibility and market penetration but also create emotional appeal with consumers, triggered by the film’s gripping storyline and nationwide reach.

The post Thermocool Announces Strategic Partnership with Bollywood Blockbuster “RAID 2” for All-India Brand Advertising appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

T-Series’ Bhushan Kumar has also confirmed the script for Raid 2 is currently being developed. Co-producer Shushan told the daily, “It will be a huge multi-film franchise and Ajay ji and I, along with Kumar Mangat ji, are looking to take Raid forward. The script of Part 2 is being developed. Since the original was a much loved film, the sequel is a huge responsibility. After the super success of Tanhaji: The Unsung Warrior, there’s a lot of pressure on this collaboration to live up to the expectation.”

Raid starred Ileana D’Cruz as Ajay’s onscreen wife while Saurabh Shukla played the role of a corrupt politician referred as Tauji. The film was appreciated by the critics. It was based on the longest raid in the 80s with Ajay playing the central role.

Meanwhile, Ajay is basking in the success of his 100th film, Tanhaji: The Unsung Warrior. The actor had co-produced the film which also featured Kajol as his onscreen wife Savitribai Malusare and had Saif Ali Khan in the role of the lead antagonist, Uday Bhan. The film went on to become the year’s biggest blockbuster with collection of Rs 279 crore at the domestic box office.

Ajay has a big lineup of films in the next two years. He will be seen in Bhuj: The Pride of India, Indra Kumar’s Thank God, Kaithi remake and Neeraj Pandey’s Chanakya.

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