Directs them to check the right quantity (910 gm) of edible oil in the 1 Litre pouch to ensure ‘oil is less in food and not in the pack’

Bengaluru: 11^th December, 2025: Freedom Sunflower Oil, one of India’s leading edible oil brands, launches an extensive social awareness campaign with Rahul Dravid to empower customers to check if each 1 Litre pouch they purchase contains 910 gm of edible oil as specified by The Ministry of Consumer Affairs, Govt. of India. The objective of the drive is to highlight the ambiguous practices by some manufacturers to provide pouches that look like a 1 litre pouch however contain less quantity of edible oil.

To explain this phenomenon, GEF India – the makers of Freedom Sunflower oil joined Mr. Dependable of Indian Cricket – Rahul Dravid to compare the weight of edible oil in several pouches of edible oils, available in the market, in a pack that looks like 1 Litre pouch of sunflower oil. Each pack was placed on a weighing scale to check the weight of oil in each pack. The evaluation revealed that some packs contained less than the expected quantity (910 gm) of oil whereas Freedom Sunflower oil pouch met or exceeded the required criteria every time. This highlighted the ambiguous practices being followed in the market and laid the emphasis on adopting the ‘Pack Review System (PRS)’ (i.e. Check the weight of oil) every time the customer picks a pouch of edible oil.

The initiative also emphasised that simple habits can make a long-term difference. Reading labels carefully, comparing the net quantity with the price, and pausing to verify the product can help families avoid being misled. These actions encourage honesty across the market and command a higher standard for transparency.

According to Rahul Dravid, “. I congratulate GEF India for taking this important initiative to educate and empower consumers by introducing the concept of ‘Pack Review System’ (PRS) and making customers the third umpire to prevent them from being misled. As aptly put ‘Oil should be less in the food and not in the pack’. Only an aware consumer can get it by adopting PRS.”

Speaking on the occasion Mr. P Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Gemini Edibles & Fats India Ltd, said “Our aim is to give every family confidence that they are receiving exactly what they pay for. Consumers can confidently trust Freedom for the value they expect. By taking a moment to read the label, checking the quantity, and comparing it with the price, households can make informed decisions and protect their purchases. Simple habits like these encourage honesty in the market and strengthen trust between consumers and brands.”

Mr. Chetan Pimpalkhute, Marketing Head, Freedom Healthy Cooking Oils. added: “We have always believed that an informed consumer is a protected consumer. We are delighted to introduce the concept of Pack Review System and reach the users through comprehensive digital media, on– ground activities and traditional media advertisements. As a responsible corporate citizen, our objective is to ensure that every household in India adopts the habit to check the quantity of oil in every pack and not get deceived.”

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August 29, 2025, Bengaluru, India – Global apparel retailer UNIQLO today opened the doors to its first-ever store in Bengaluru, marking a significant milestone in its India journey. Cricket legend, and Bengaluru local, Rahul Dravid joined the launch celebrations at UNIQLO Orion Mall, Brigade Gateway, where he participated in the ribbon-cutting ceremony alongside UNIQLO India representatives, drawing a crowd of excited customers and fans.

Spread across 9,012 square feet on the ground floor of the mall, UNIQLO Orion Mall Brigade Gateway, Bengaluru introduces the brand’s signature LifeWear philosophy to the city: high-quality, functional clothing designed to improve everyday life. This marks UNIQLO’s 17th store in India and its very first in South India.

“Today marks a significant milestone as we enter South India with the launch of our first store in Bengaluru,” said Kenji Inoue, Chief Operating Officer & Chief Financial Officer, UNIQLO India. “This debut has been long awaited, and we are truly encouraged by the warm and positive response from our customers in Bengaluru. We look forward to serving our customers in this city, introducing them to our LifeWear offering and providing them the best customer experience through our store”.

Rahul Dravid, former India captain and cricket legend, added, “UNIQLO is a brand I have long admired for its timeless style, functionality, and simplicity – qualities I personally value. It’s exciting to see the brand launch its first store in Bengaluru, right here in my hometown. Being part of this special occasion is truly wonderful, and I am confident that Bengalureans will embrace the LifeWear philosophy with enthusiasm.”

Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside to shop for exclusive offers as well as a chance to receive a specially designed tote bag made by a local artist, over a purchase of ₹6,000.

“The opening of renowned Japanese apparel brand UNIQLO adds to our existing lineup of international fashion labels and enhances our reputation as a preferred shopping destination for patrons seeking a global shopping experience. This strategic addition reflects our ongoing mission to elevate the shopping experience in Bengaluru, offering patrons a curated global mix of fashion, lifestyle, and culture.” said Nirupa Shankar- Joint Managing Director, Brigade Group.

Inside the new store, customers can explore the full range of UNIQLO LifeWear-versatile clothing designed with a focus on simplicity, quality, and longevity. The store houses wardrobe essentials across categories for men, women, kids, and babies, including Fall/Winter 2025 collections featuring innovative technologies such as HEATTECH, PUFFTECH, and AIRism, along with premium fabrics like denim, fleece, and cashmere.

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Bengaluru, August 18, 2025, National – Global apparel retailer UNIQLO today announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring cricketing legend Rahul Dravid. The campaign highlights UNIQLO’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt. 

Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day – it’s simple, comfortable and functional.”

Video Link of the Campaign – https://youtu.be/AUe8OC5UdCs

In this special collaboration, Rahul Dravid steps into the spotlight, bringing UNIQLO’s comfort-focused clothing to life in a way that reflects his personality and daily routine.   

Dravid, On and Off the Field

In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the UNIQLO AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the UNIQLO Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.

“We are very pleased to collaborate with the cricket legend,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life”.

As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at UNIQLO’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.

The UNIQLO store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on August 29, 2025.

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“Now I will focus on scoring as many runs as possible and win games for the team,” said Shaw, who played his first game after serving a back-dated eight-month suspension by the BCCI for failing a dope test.

In his comeback match, Shaw made a stroke-filled 39-ball 63 to help Mumbai thrash Assam by 83 runs in a Syed Mushtaq Ali Trophy game.

“I will just keep scoring runs. It is all about the selectors and what they think. My job is to score runs and win games for the team,” the 20-year-old opening batsman said when asked about his return to the national team.

Shaw, who made a dream Test début with a century and a fifty in the two matches he has played so far, has no other option but to pile up tons of runs to reclaim his Test spot as Rohit Sharma and Mayank Agarwal have grabbed their chances in his absence.

Shaw was banned from all forms of cricket by the BCCI for a (retrospective) period of eight months in July after failing a dope test during the Mushtaq Ali Trophy in March and his ban ended on Friday.

Talking about the ban period, Shaw said the episode was definitely “hard and upsetting” but it is a thing of the past now.

“I had never thought that something like this would happen. I was obviously upset. For the first 20-25 days after I was banned, I was not able to understand how did it happen,” he said.

“Time passed by. I went to London and chilled out there as I was not allowed to practice till September 15. After that I stabilised myself and kept myself mentally stronger by telling myself these three months would pass. But each day was hard, it was getting longer. It’s all past now.”

Shaw said that former skipper Rahul David, who is the head of cricket in Bangalore’s National Cricket Academy, helped him in his comeback.

“There was nothing in my mind. I couldn’t have done anything about the ban. After returning from London, Rahul (Dravid) sir called me to the NCA for training. There I went through a series of fitness tests like yo-yo,” he said.

“Under Rahul sir a lot of focus was on fitness. I had to clear all my fitness tests. What also helped was that during the nets good bowlers were available like Kuldeep Yadav, Bhuvi (Bhuvaneshwar Kumar) and Varun Aaron. Besides, Rahul sir was always there for guidance and mental issues.”

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