New Delhi, April 02, 2025 – Better Nutrition, India’s first Biofortified food brand has successfully raised ₹10 crore in its latest funding round. The investment brings together a strategic alliance of family offices, high-net-worth individuals (HNIs), and angel investors, all united by a shared vision: making nutrient-rich food affordable and accessible to every Indian household. This round saw strong reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers – demonstrating deep confidence in Better Nutrition’s mission and execution capabilities.

This fundraising round wasn’t just about securing capital – it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth.

Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasized the significance of the brand’s mission “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, which also facilitated participation from a network of seasoned angels, entrepreneurs, and venture capitalists, said: “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.

Better Nutrition’s feature on Shark Tank India catapulted biofortified foods into national awareness. Since then, the brand has witnessed remarkable growth, achieving a 5X increase in revenue, a 10X surge in website traffic, fulfilling over 25,000 orders, and expanding across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Prateek Rastogi, Co-founder of Better Nutrition, underscored the power of this funding round “This wasn’t a round we raised – it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase – whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about.”

Aishwarya Bhatnagar, Co-founder, Better Nutrition shared an ambitious outlook “We are on track to build a ₹1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products – foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility – and brought them together in formats that are ready for everyday India.” .”

The newly raised funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.

The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), Akshay Ghulati (Shiprocket)

Greenday, the parent company of Better Nutrition, had raised ₹3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. Since then, the company has witnessed a 3X growth in both revenue and valuation, reflecting strong traction in its mission-driven business model.

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The decision to hire a new coaching team follows the conclusion of Coach Agus Dwi Santoso’s contract with SAI. Recognizing the need to streamline her traveling team, Sindhu is searching for a coach who can actively spar with her and contribute to her day-to-day training. As such, the current coaching setup, with Anup Sridhar and Lee Hyun Il, is an interim arrangement until December 2024.

Lee Hyun Il, a former World No. 1 and Sindhu’s teammate during the Premier Badminton League (PBL), brings vast international experience and a reputation for meticulous preparation. His inclusion, alongside Sridhar, creates a dynamic coaching duo that blends experience, tactical precision, and deep knowledge of the sport. Both coaches will be instrumental in Sindhu’s preparation as she begins her post-Olympic campaign and aims to sharpen her game for the upcoming European circuit.

Speaking about her strengthened coaching team, Sindhu shared her excitement:

“I’m thrilled to have Anup and Lee Hyun Il joining my team in this crucial period. Anup’s understanding of Indian badminton and his strategic approach have always impressed me, and I look forward to working closely with him. Having Lee, with his meticulous preparation and legendary experience, is an honor. I’ve always respected his attention to detail, and I can’t wait to learn from him during these next few months.”

On joining Sindhu’s team, Lee Hyun Il expressed his enthusiasm:

“Working with PV Sindhu was an easy decision. Our previous partnership in the PBL highlighted her fierce determination and exceptional talent, and I am excited to contribute to her growth and success in the upcoming tournaments.”

This reshuffle marks a critical moment in Sindhu’s journey as she builds on her performance post-Paris 2024 Olympics. The interim coaching arrangement will support her through this phase, with a permanent coaching decision expected by December 2024.

Sindhu also acknowledged her former coach, Agus Dwi Santoso, whose dedication was key during her Olympic preparations:

“I truly appreciate Coach Agus for all the effort he invested in preparing me for the Olympics. His hard work and commitment were instrumental in getting me back from injury and ready for competition. He became more than just a coach; he became a friend and a guide. I will miss those early morning training sessions with him and will always look up to him. I will also greatly miss that typical Indonesian energy that made three-hour training sessions more fun, as well as our chats after matches and long chants on flights. Any athlete who works with him will be lucky to have such a dedicated coach. In his own words before every serve, and a lesson I will always carry in life: ‘Always ready. No. 2 return serve, Sindhu!!!’ ‘Ready, coach! Always ready!!'”

Mr. Vidhi Chowdary will continue his role as a SAI-deputed coach, ensuring a seamless transition and consistent support during this period.

Sindhu also expressed her gratitude to her Strength and Conditioning, physiotherapists
I want to express my immense gratitude to Vijendra Pal Singh, our Strength and Conditioning coach leading up to the Olympics. His dedication was crucial in getting me competition-ready. I’m excited to continue working with Mr. Kshitij Bhoite, confident he will bring the same energy and focus.

A special thanks to Ms. Aishwarya Deshpande, Sayali, and Sanchita, my physiotherapists from OGQ under Zeinia Samar’s guidance. Their expertise was pivotal in my recovery and preparation. I’m thrilled to now work with the talented Nisha Rawat, whose passion and skill will keep me at my best.

I also appreciate Evangeline and Srikanth for their support during the last Olympic cycle.

As I move forward, I carry your contributions with me into every match. Thank you all for being a part of my journey and helping me stay strong and focused. With renewed focus and an enhanced coaching lineup, PV Sindhu is set to push her limits as she prepares for a strong comeback on the global stage.

The post PV Sindhu Strengthens Coaching Team with Addition of Former South Korean Legend Lee Hyun Il appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.