The launch programme was attended by more than 250 dairy farmers, officials and dignitaries of the dairy cooperative. Officials from the District Veterinary Office, Barpeta, also addressed the farmers during the event.

The new cattle feed has been introduced under Purabi Pashu Pushti, the feed and supplements brand of Purabi Dairy. Designed at par with BIS Type-I specifications, Purabi Dana Supreme carries higher crude protein and crude fat, and is enriched with vitamins and minerals to support optimum cattle performance.

“Purabi Dana Supreme has been developed to meet the evolving nutritional needs of high-yielding cattle and to support dairy farmers in adopting scientific feed management practices. At Purabi, our focus has always been on strengthening the dairy cooperative movement by providing farmers with quality products, technical guidance and field-level support. We believe this new premium cattle feed will help farmers improve productivity, maintain better animal health and enhance their overall livelihood,” said Sameer Kumar Parida, Managing Director, WAMUL.

The launch was part of Purabi Dairy’s continuing efforts to provide improved support, products and services to dairy farmers across Assam. An animal health camp was also organised alongside the launch event, where veterinary experts from WAMUL provided advice and guidance to farmers on scientific herd management.

Purabi Dairy, managed by the National Dairy Development Board (NDDB), has been playing an important role in strengthening the dairy cooperative movement in Assam. Its products are marketed by North East Dairy and Foods Limited (NEDFL), a joint venture between the Government of Assam and NDDB. From a small cooperative, Purabi has grown into one of eastern India’s most impactful dairy institutions, touching the lives of more than 57,000 rural farming families across Assam.

In 2021-22, WAMUL was associated with around 22 thousand dairy farmers through 485 dairy cooperative societies covering around 1,500 villages. As of March 2026, the union is associated with almost 60 thousand dairy farmers through 1,340 dairy cooperative societies covering more than 2,524 villages.

With the evolution of livestock rearing and cooperative dairying in Assam, farms in the state have become increasingly conscious of scientific animal management and feed practices. Farmers are now giving greater attention to the nutritional and healthcare requirements of their livestock, especially with the growing preference for high-yielding breeds such as Holstein Friesian, Gir and Jersey.

In 2022, with support from the Government of Assam under the RIDF scheme, WAMUL’s cattle feed plant at Changsari was re-commissioned with a capacity potential of 50 MTPD compounded cattle feed, along with a 25 MTPD bypass protein plant and a 12 MTPD mineral mixture plant.

Since the commencement of operations in 2022, WAMUL has supplied approximately 23,000 MT of cattle feed and 175 MT of mineral mixture to dairy farmers associated with Purabi at subsidised rates. Similarly, the new Purabi Dana Supreme, which is priced at an MRP of Rs 1075/ bag of 25 kg, will be available for WAMUL dairy farmers at Rs 755/ bag.

Purabi Pashu Pushti has been providing optimum nutrition solutions for dairy cattle through feed and supplement products developed under the guidance of NDDB. These products are manufactured at WAMUL’s ISO 9001:2015 certified Cattle Feed Plant located at Changsari in Kamrup district.

With the launch of Purabi Dana Supreme, Purabi Dairy aims to cater to the nutritional requirements of high-yielding cattle and further support dairy farmers in improving productivity through scientific feed management.

North East Dairy and Foods Limited (NEDFL), which markets Purabi products manufactured by West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), said that effective September 22, the prices of Purabi Paneer, Purabi Ghee, Purabi Flavoured Milk and Purabi Ice-Cream will reduce, making them more affordable for households across the state.

As part of the reform process, paneer and UHT milk are exempted from GST. Ice-cream will now attract 5% GST from the earlier 18% GST, while price of ghee will reduce as it is placed in the 5% GST slab from the earlier 12% GST rate.

The reform meant that the entire portfolio of Purabi products now falls either under the exempted/nil or the lowest slab of 5% GST.

“We are thankful to the government for reducing GST on dairy products. This progressive move will make dairy products more affordable and accessible, creating higher demand while strengthening the sector. It will empower farmers, drive sustainable growth of the industry and fuel India’s rural economy. Purabi Dairy remains committed to bringing the best of this reform to every household,” said SK Parida, Managing Director, WAMUL.

Effective September 22, 2025, the prices of Purabi Paneer will come down from Rs 95 to Rs 92 for 200 grams pack. Similarly, Purabi Ghee 500ml will be Rs 420, down from Rs 450 earlier. The popular Purabi Flavoured Milk will be Rs 25, down from Rs 30 earlier. The price of Purabi ice-cream has been reduced across variants. Purabi Smart UHT 1 Lt pack will get reduced to Rs 74. “In the spirit of the reform, we are passing on the GST reduction benefits to our consumers, ensuring that this reform directly translates into more affordable dairy products,” said SB Bose, Managing Director, NEDFL.

The price reduction not only makes Purabi products more affordable but also will boost demand, directly benefitting thousands of dairy farmers linked with WAMUL and EAMUL, in line with Purabi’s vision of empowering rural communities and delivering quality dairy to every household.

On the occasion, Purabi Dairy outlined its ambitious plans for the development of Assam’s dairy sector in 2025. Addressing the media persons during the event, West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) Managing Director Sameer Kumar Parida, highlighted the different initiatives taken by the dairy cooperative to strengthen the dairy-based economy of the state.

“Purabi Dairy has been at the forefront of farmer empowerment and sustainable development. We have been consistently working to improve milk production, provide fair remuneration to farmers, and offer quality dairy products to our consumers. Our focus is to create a robust and self-sufficient dairy ecosystem in Assam,” said WAMUL Managing Director Sameer Kumar Parida.

He thanked the Assam government for the important Cabinet decisions taken on January 10 for the upliftment of the dairy sector.

The Assam Cabinet meeting, chaired by chief minister Dr Himanta Biswa Sarma, on January 10 took some important decisions related to the dairy sector in the state.

After the meeting, chief minister Sarma shared that approval was given for two new milk processing plants in Jorhat and Dibrugarh with a capacity of 100 thousand litre per day (TLPD) each, worth Rs 150 crore. Also, two similar plants are also being planned in Dhemaji and Cachar in the coming days.

In a bid to boost the livelihood of thousands of dairy farmers of the state, the Assam Cabinet also approved an incentive of Rs 5 per litre through Direct benefit Transfer (DBT) for dairy farmers who sell their produce through cooperative societies.

The chief minister said the initiative will benefit farmers associated with dairy cooperatives like Purabi (WAMUL and EAMUL), among others.

The Purabi Dairy official further mentioned several new initiatives for 2025, including the expansion of milk procurement networks, and introduction of newer products. Parida emphasized the cooperative’s commitment to improving the livelihoods of thousands of dairy farmers associated with WAMUL and increasing their income through capacity-building programmes and better market linkages.

As Magh Bihu celebrates the harvest season, the approval of the state cabinet for Rs 5/- per kg as incentive to cooperative dairy farmers, has brought cheers to all the milk pourers of Purabi. We are thankful to the state government and especially our Honourable Chief Minister. This decision will go a long way in strengthening the cooperative dairy sector in Assam. With unwavering support from the Government of Assam and guidance from the National Dairy Development Board (NDDB), Purabi has emerged as a trusted and beloved brand. “We now have the East Assam Milk Producers’ Cooperative Union Ltd (EAMUL) following a similar path of transformation in the lines of WAMUL. With a new dairy sanctioned for Silchar, by the Govt of Assam, development activities under the Purabi umbrella is slated to be taken up in Barak Valley as well. The North East Dairy and Foods Ltd (NEDFL), a joint venture between the Government of Assam and NDDB, is set to add new wings to Purabi’s journey ahead by integrating all these cluster cooperatives,” said Satya Brata Bose, Managing Director, NEDFL.

During the celebration, Purabi Dairy showcased its diverse range of dairy products, including curd, cream, flavored milk, lassi, ice cream, and more. These dairy products, which pair perfectly with traditional Assamese pitha and jolpaan, added to the festive aroma. Purabi products have become a must-have during Bihu celebrations over the years.

The pre-Magh Bihu event also included cultural performances. Attendees expressed their appreciation for Purabi Dairy’s efforts in creating a positive impact on rural livelihoods and the state’s economy.

Purabi Dairy has been pivotal in transforming Assam’s dairy sector by promoting modern practices, improving milk quality, and fostering farmer-centric growth. The cooperative’s vision for 2025 includes making Assam a leading dairy hub in Eastern India while contributing significantly to the nation’s dairy industry.

The event concluded with a festive spirit, symbolizing the unity and resilience of Assam’s dairy farming community, and a promise from Purabi Dairy to continue driving innovation and progress in the years to come.