Film Link: https://youtu.be/fPr4U8M2Utc?si=-P7fLjO9gD5mAsjr

April 10, 2025; Mumbai, India: Taking investor education a step further, Publicis India has conceptualised a new film for HDFC Asset Management. Titled ‘Hum Sab Investors Hain’, the film is part of HDFC Asset Management’s flagship ‘Zindagi Ke Liye SIP’ campaign.

The film targets hesitant investors by reinforcing the core values of SIPs (Systematic Investment Plans), which encourages early, long-term and consistent investment. Dedicated to being a trusted partner, the film empowers both new and existing investors to confidently begin their mutual fund journey through deeply relevant and relatable storytelling. It also nudges non-investors to realise that they are already investing in life every day, and all they need to do is extend that mindset to their financial decisions.

Building on the previous films within the ‘Zindagi Ke Liye SIP’ series, ‘Hum Sab Investors Hain’ draws parallels between financial investments and the everyday risks and choices we make in life. The story follows the journey of a baby girl, from the day her parents bring her home. As she grows up, her family invests in her future—nurturing her, guiding her, and supporting her dreams. Over time, their timely investments and consistent steps lead to significant rewards.

Speaking on the campaign, Oindrila Roy, Managing Director, Publicis India, said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.” 

Navneet Munot, MD & CEO of HDFC Asset Management Company, said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments—small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

Aman Mannan, National Creative Director, Publicis India, added, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”

‘Hum Sab Investors Hain’ simplifies financial concepts while reflecting on HDFC Asset Management’s continued commitment to connecting with investors in a more relatable and meaningful way.

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 https://www.youtube.com/watch?v=JYWwpIKYI8M  

·       Customer-centric campaign to drive forward Škoda’s entry into new markets in India 

·       Featuring Ranveer Singh, the campaign redefines modern ambition and success while showcasing the Škoda Kylaq as a companion for life 

March 05, 2025; Mumbai, India: Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be the first-ever Škoda ad campaign to be translated in multiple regional languages, signalling a bold step in Škoda’s journey to expand its footprint across India, from Metropolitan regions to Tier-2, Tier-3 and beyond, while redefining the aspirations of a new generation of Indian consumers.

Featuring Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, the film is an ode to the bold, uncompromising Indian – one who pursues success on their own terms and refuses to settle for anything ordinary. More than just a vehicle, the Kylaq emerges as a trusted companion on this journey, where ambition meets European engineering, now within reach like never before. With a fresh, consumer-first approach, the film weaves an evocative tale of aspiration and progress, positioning the Kylaq as a catalyst for dreams, seamlessly aligning with the growth strategy outlined for India, the most important market for Škoda Auto outside India.

Speaking about the campaign, Petr Janeba, Brand Director, Škoda Auto India said, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.”

‘Own Your Dream’ moves beyond specs and features, telling a story of ambition in motion. The film follows individuals chasing their dreams, newlyweds on an adventure, an athlete striving for greatness, a family shaping young minds, and musicians creating art, along with Ranveer Singh who moves forward to clear clouds of aspiration, revealing the Škoda Kylaq. With stunning visuals and an uplifting narrative, the film celebrates India’s unstoppable spirit.

Speaking on the association, Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”

The campaign is now live across TV, print, digital and other social platforms, with extensions into Out of Home, Radio and Dealer outlets. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. This full-funnel approach enables the brand to reach consumers across the country while empowering them to dream big.

Film: https://www.youtube.com/watch?v=JYWwpIKYI8M

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