The initiative focused on leveraging the institutional knowledge, experience and insights of veteran professionals to strengthen NTPC’s present and future communication strategies. Senior members shared valuable perspectives from their professional journeys, while younger professionals gained inspiration and practical learning through these exchanges. Launched last year, the Social Reconnect programme continues to receive strong appreciation, reflecting NTPC’s culture of respect, collaboration and continuous learning. By reconnecting with its communication stalwarts, NTPC has reaffirmed its commitment to preserving legacy, valuing human capital, and building a stronger, knowledge-driven communication ecosystem for the future.

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Mumbai, 05^th August, 2025: Treize Communications, a well-established Communications Consultancy and Public Relations firm, started by Sonam Shah comes onboard as PR Partners for EMERGE 2025. This is the second year of their association with Ad Tech Today’s premium property.

EMERGE is a property by Ad Tech Today which celebrates independent agencies. After the grand success of EMERGE in Mumbai last year, EMERGE 2025 is all set to take place on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram). Gurugram will play host to one of India’s most refreshing marketing events – EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

Treize Communications will be working in sync with the core team at Ad Tech to help them build a stronger property and also garner media presence in a strategic manner.

This year the event will see various sessions from industry leaders covering topics such as Short-form Content & Commerce, “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants, The Future of Performance Marketing, “Unfiltered: What It Really Takes to Run an Independent Agency Today” amongst others.

The one day event will end with The EMERGE Awards. There are some interesting Keynote sessions on the Adtech Industry and Expansion of Independent Agencies in SEA and ME.

Sharing her views on the partnership, Sonam Shah, Founder and CEO, Treize Communications said, “We are glad to partner with Ad Tech Today yet again this year for EMERGE. As an independent agency ourself, we understand the need to have a platform like this which allows a place for bold and interesting conversations. We look forward to this year’s event and excited to see how it unfolds.”

Srikanth Rayaprolu, CEO of Adtech Today said, ““It’s a pleasure to associate once again with Treize Communications for the second edition of EMERGE. Our vision aligns deeply to champion bold, independent voices in marketing which is essential for growth in today’s fast-evolving landscape. With their strategic support, we’re confident EMERGE 2025 will make an even stronger impact.”

EMERGE 2025 will take place from 10 am – 6 pm on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram).

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The engaging session was moderated by veteran PR professional Mr. G.S. Bawa and featured AI consultant Mr. Rizwan Ahsan and communication expert Mr. Irfan Rashid. Drawing a diverse audience from government, corporate, and academic sectors, the event highlighted how AI is reshaping PR practices—from content creation and brand monitoring to strategic storytelling.

Mr. Rizwan Ahsan opened the discussion with a comprehensive overview of AI’s evolution, explaining concepts from neural networks to deep learning. He elaborated on how AI is revolutionizing communication by enabling real-time insights, enhancing message precision, and fostering data-informed decision-making. Emphasizing the importance of ethical boundaries, he stated that AI should augment—not replace—human-led communication, especially where empathy and context are essential.

Mr. Irfan Rashid provided practical demonstrations of AI tools like ChatGPT and Microsoft Co-Pilot. Sharing insights from his work at REC Limited, he illustrated how AI is being used for headline creation, social media sentiment analysis, and crisis communication management. He stressed the importance of prompt engineering, rigorous fact-checking, and ethical oversight in AI-generated content. He also highlighted the current gaps in AI tool adoption within public sector units and advocated for greater institutional support.

A key highlight of the webinar was the nuanced discussion on AI’s impact on employment. Dispelling fears of job loss, both speakers emphasized that AI will automate routine tasks, thereby enabling professionals to focus more on strategic, analytical, and creative functions. They underscored the importance of domain expertise in effectively leveraging AI, particularly for smaller teams and growing organizations.Shri Vipin Kharbanda, Vice Chairman of the PR Society Delhi, summarized the proceedings and delivered the vote of thanks.

In line with its commitment to professional development, PRSD announced plans to organize a physical workshop for hands-on AI training and initiate monthly technical sessions aimed at bridging generational skill gaps within the industry.

Participants widely appreciated the session’s practical insights, ethical grounding, and forward-looking perspective. The webinar marks a significant milestone in PRSD’s ongoing efforts to equip communication professionals with the skills needed for an AI-powered future.

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The beginning of a new year provides PR professionals with a valuable opportunity to reflect on the previous year’s performance and set strategic goals for the months ahead. A meticulously crafted communications strategy is the bedrock of any successful PR plan. The foundation of any effective strategy lies in thorough research, which uncovers audience preferences, competitor actions, and market trends. By aligning these below given insights with the client’s objectives, PR campaigns can address pain points while delivering measurable outcomes. A diversified approach to engagement, including leveraging digital tools like social listening, SEO optimization, and influencer collaborations, ensures outreach remains impactful and relevant.

Below are the essential steps to develop and execute a robust framework:

Step 1: Aligning with Client Objectives

• Engage Key Stakeholders: Initiate comprehensive discussions with the Corporate Communications Head, CEO, and departmental leads (HR, IT, Marketing, Branding) to ensure alignment with their strategic priorities.
• Define Clear Goals: Develop short- and long-term objectives segmented into quarterly plans. Take into account timelines, spokesperson availability, and travel schedules to ensure realistic planning.

Step 2: Conducting In-Depth Research

• Industry Analysis: Stay updated on the latest industry trends, competitor activities, and regulatory developments that could impact the client’s business.
• Macro Environment Insights: Collaborate with Public Affairs teams to identify relevant policy changes, economic indicators, or significant milestones such as budgets and monetary policies. Leverage these insights for targeted media interactions.

Step 3: Mapping Influencers and Gauging Perceptions

• Identify Influencers: Map key stakeholders, including partners, vendors, suppliers, academia, government entities, NGOs, and media professionals.
• Perception Analysis: Conduct surveys or focus groups to understand the current perception of the client among these influencers. Use the findings to shape the communications strategy.

Step 4: Building the Strategic Framework

• Define the Roadmap: Establish clear objectives, desired perceptions, positioning, target audiences, key messages, and geographies. Integrate upcoming milestones for seamless planning.
• Holistic Approach: Extend the strategy beyond media relations to include diverse stakeholder engagements.

Step 5: Crafting Tactical Plans

• Creative Brainstorming: Ideate around key messages, upcoming events, editorial calendars, and observance days.
• Tool Selection: Utilize a mix of bylined articles, concept notes, case studies, media interviews, and non-media activities like industry event participation or NGO collaborations.
• Amplify on social media: Plan and execute live sessions, panel discussions, and influencer collaborations to enhance digital visibility.

Step 6: Establishing Metrics for Success

• Measurable Outcomes: Move beyond traditional metrics like Advertising Value Equivalent (AVE). Define KPIs such as:
  • Coverage in target media tiers
  • Inclusion of key messages
  • Spokesperson visibility
  • Exclusive stories and proactive outreach
• Transparent Evaluation: Implement point-based systems to ensure clarity and realism in goal-setting.

Step 7: Reviewing and Refining the Plan

• Regular Reviews: Schedule periodic evaluations with clients to highlight successes, address challenges, and refine strategies.
• Feedback Integration: Actively incorporate client feedback to build stronger collaboration and trust.

Executional Tools and Activities

Media Relations Tools

• Press Releases: Craft concise, factual, and timely announcements to maximize media pick-up. Optimize for SEO and consider issuing alerts for events or major speeches.
• Interviews: Prepare spokespersons comprehensively to ensure impactful and aligned messaging across all formats (in-person, telephonic, or video).
• Bylined Articles: Establish thought leadership through insightful, industry-relevant content.
• Trend Stories: Collaborate with journalists on multi-company narratives to enhance credibility.
• Press Conferences: Organize impactful events for major announcements, with careful preparation of messaging and spokesperson readiness.

Non-Media Activities

• Event Participation: Showcase expertise through active engagement in trade shows, industry summits, or panel discussions.
• CSR Initiatives: Strengthen brand reputation and community ties by supporting meaningful social causes.
• Digital IP Creation: Develop unique digital content, such as webinars, podcasts, or video series, to position the brand as a thought leader.

Engagement Strategies

• Guest Speaking Opportunities: Secure speaking slots at academic institutions, industry forums, or centers of excellence.
• Interactive social media: Host live sessions and panel discussions to foster deeper connections with stakeholders.
• TV Panel Appearances: Leverage televised discussions to amplify visibility and demonstrate subject matter expertise.

A robust communications strategy is the cornerstone of successful PR campaigns, providing a structured approach to achieving organizational goals while addressing dynamic market demands. By integrating data-driven insights with creative storytelling, PR professionals can craft narratives that resonate with diverse audiences and cut through the noise of crowded media landscapes.

Equally critical is adaptability—monitoring campaign performance through real-time analytics allows PR teams to refine strategies, ensuring they stay aligned with audience expectations and emerging trends. This iterative process fosters agility, helping brands pivot, when necessary, without losing momentum.

Moreover, storytelling is amplified when it is purpose-driven, weaving in the brand’s values to forge emotional connections with stakeholders. This creates authenticity and trust—qualities highly valued in today’s reputation-driven environment. Effective communication frameworks also prioritize proactive reputation management, equipping brands to navigate crises with resilience while maintaining transparency.

Ultimately, a comprehensive communications strategy combines foresight, innovation, and stakeholder-centric storytelling. Share your experiences: What methods have proven most effective in crafting communications strategies that drive impact and build trust?

-Hemchandra Shetty

About Hemchandra Shetty

Hemchandra Shetty is a seasoned PR expert and Strategic Communications consultant, renowned for his ability to drive brands toward constant evolution in response to changing audience expectations. With nearly two decades of experience, he has mastered the art of leading reputation management initiatives for top consulting firms, skillfully navigating complex projects across national landscapes. Hemchandra excels in aligning communication strategies with business objectives, delivering impactful results through a collaborative approach in media relations, marketing, and Digital PR. His expertise lies in crafting compelling narratives that significantly enhance organizational standing within the industry and society. Committed to excellence in the dynamic field of Strategic Communications, Hemchandra continues to pioneer new dimensions in the profession. Passionate about trends, movies, books, and outings, he brings a creative edge to his writing and professional endeavours.

Social Media handles

https://www.linkedin.com/in/hemchandrashetty/

https://x.com/hemushetty

https://www.facebook.com/hemchandra.shetty2

https://www.instagram.com/actorhemushetty/

https://www.tumblr.com/blog/actorhemushetty

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Amidst the labyrinthine maze of Indian politics, Narendra Modi stands as a towering figure, not merely as a leader but as a squarely crafted brand. From his humble beginnings as a party worker to his ascension to the highest office in the country, Modi’s journey has been punctuated by strategic PR manoeuvres that have not only modified his image but have also struck a chord with the masses. The nuances of Modi’s masterful PR communication strategies have unambiguously cemented his brand identity. However, what truly sets Modi apart is his ability to connect with the masses on a personal level. His PR strategies go beyond mere slogans; they tap into the aspirations and sentiments of the Indian populace. Modi’s communication is not just about delivering speeches; it’s about telling a compelling story of hope, progress, and national pride.

Whether it’s “Sabka Saath, Sabka Vikas,” “Achhe Din,” “Pradhan Sevak,” “Beti Bachao, Beti Padhao”, “Vocal for Local”, “Make in India”, “Double Engine Ki Sarkar,” “Teesri Baar Modi Sarkar, Abki Baar 400 Paar,” or “Modi Ki Guarantee,” PM Modi’s electoral campaign taglines have reverberated widely across the country. These slogans encapsulate the essence of his vision to serve the nation and effect revolutionary change in people’s lives.

Each tagline represents a strategic communication move, portraying Modi as a leader firmly rooted in the soil of India, committed to the welfare of its citizens. His adeptness in connecting and engaging with the masses through these slogans has left an indelible mark on the political landscape.

These taglines not only serve as rallying cries for his supporters but also convey a sense of assurance and promise to the electorate. They symbolize Modi’s steadfast dedication to governance, progress, and inclusivity, making them potent tools in his political arsenal. Through these taglines, PM Modi has effectively crafted a narrative that strikes chord with the aspirations and hopes of millions of Indians, cementing his position as a formidable leader on the national stage.

‘Mann Ki Baat’, an iconic radio program, serves as a significant channel of communication through which Prime Minister Modi has cultivated a trusted rapport with citizens. It has emerged as a cornerstone of communication between the government and the people of India. Through this platform, PM Modi addresses the nation, sharing his thoughts, ideas, and vision directly with the citizens. It serves as a bridge between the leadership and the public, building  a sense of unity and understanding.

During the high-stakes 2019 election campaign, one of the standout PR exercises was Modi’s ‘non-political interview’ with Bollywood actor Akshay Kumar. This unconventional move, aimed at showcasing Modi’s softer and more relatable side, not only captured widespread attention but also struck a chord with diverse segments of the population. By leveraging the reach and appeal of popular culture, Modi effectively humanized his image, making him more approachable to the masses.

A cornerstone of Modi’s communication strategy has been his adept handling of reputation crises. Despite facing severe backlash over contentious policies such as demonetization and GST, as well as allegations of corruption in defense deals, Modi managed to weather the storm by strategically deploying PR narratives that countered negative publicity. Through carefully curated stories and messaging, Modi was able to deflect criticism and maintain his credibility among the electorate.

Another pivotal aspect of Modi’s brand evolution has been his image makeover. From his early days as a grassroots worker clad in Khadi to his MODI-fication into a statesman-like figure donning tailored suits, Modi’s sartorial choices have mirrored his political journey. The shift in his attire symbolizes not just a personal transformation but also a strategic rebranding aimed at projecting a modern and progressive image to both domestic and international audiences.

At the heart of Modi’s PR strategy lies his ability to deliver the right message at the right time. His speeches are carefully created to follow a narrative arc that resonates with the masses. By framing himself as the quintessential underdog hero who triumphs over adversity, Modi effectively taps into the collective aspirations and sentiments of the electorate, positioning himself as a beacon of hope and change.

During times of crisis, Modi’s Public Relations playbook emphasizes the importance of projecting his humane side and refraining from engaging in confrontational rhetoric. By adopting a measured and composed approach, Modi not only avoids escalating tensions but also projects an image of stability and leadership in the face of adversity. His calculated silence on contentious issues such as mob lynching, Manipur mayhem and unemployment figures has been instrumental in defusing potential controversies and maintaining his aura of authority.

Modi’s electoral successes can be attributed in large part to his ability to connect with the emotions of the Indian electorate. In the landmark 2014 elections, Modi tapped into the collective frustrations of the youth, farmers, Aam Aadmi, and businessmen, promising a brighter future with his slogan of ‘Achhe Din Aane Wale hai’. This message struck a chord with millions of disillusioned voters, propelling Modi to power with a resounding mandate.

Similarly, during the 2019 election campaign, Modi capitalized on the wave of nationalism following the Balakot air strikes, positioning himself as a strong and decisive leader capable of safeguarding the nation’s security interests. By tapping into the patriotic fervour of the electorate, Modi galvanized support and secured a landslide victory, further solidifying his image as a charismatic and visionary leader.

Whenever opposition parties launched personal attacks on Modi, they often found themselves backfiring, thanks to Modi’s strategic communication tactics that put his opponents on the defensive. One such instance was the “Chowkidar Chor Hai” slogan coined by the Congress to tarnish Modi’s image in light of the demonetisation and Rafale scam controversies. However, Modi turned the tables in his favour by launching the “Main Bhi Chowkidar” campaign, catching his opponents off guard and reaping substantial electoral benefits.

In another episode, during the 2014 elections, Congress leader Mani Shankar Aiyar made a disparaging remark suggesting that Modi, coming from humble beginnings, was unfit to be prime minister and could only sell tea at Congress gatherings. Responding swiftly, Modi’s team orchestrated the “Chai Pe Charcha” campaign, effectively putting Congress on the backfoot and showcasing Modi’s connection with the common people.

These instances underscore Modi’s adeptness at converting adversities into opportunities through strategic communication, ultimately bolstering his political stature and resonance with the masses.

Put simply, Narendra Modi’s political brand underlines the power of effective PR communication in shaping public perceptions and influencing electoral outcomes. His ability to adapt his messaging, connect with diverse audiences, and navigate through crises with finesse underscores the importance of strategic communication in modern politics. As Modi continues to chart his course on the turbulent seas of Indian politics, his brand stands as a shining example of effective leadership and communication in the digital age.

Ramakant Chaudhary is senior journalist and currently working with PRP Group as Content Head. He has worked in various editorial roles with Financial Express, Mint (Hindustan Times Group), The Times Of India, Jagran Post (Dainik Jagran Group), The Pioneer, and The Political and Business Daily. He writes going beyond headlines on: politics, government policy, economy, infrastructure, real estate, education, social issues, lifestyle, and health.

The post Achhe Din to Modi Ki Guarantee, decoding masterclass of ‘Mann Ki Baat’ in political branding & PR campaigns appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

I got to share my bit on how we are using AI for content marketing and discussed with fellow panelists on how we can use it responsibly. The idea of AI changing the speed of things resonated with most of us. However, the need for ‘responsible’ AI was felt too. The onus of the same lies on us to make sure that we do not forget our human values while building new tech and not let our biases creep into it either.

Pritesh Chothani , an inspiring business leader, and an enthusiastic person with several stories up his sleeve. Currently, he is building an amazing app – HiVoco play, which not only keeps your child engaged but also teaches them mental and emotional wellbeing. His passion for creating a safe space for kids is commendable.

Sanjeev Handa an accomplished entrepreneur who has over 27 years of expertise in marketing and communications. A gentleman and a very inspiring person – there’s a lot that I could learn from him and his illustrious career. I admire him for his humility and enjoyed our interaction before the event too.

Feba Varghese, a dynamic person with over 12 years of experience leading and directing sales teams. The revolution her company ‘Skribe’ is bringing for PR and communications is commendable. I look forward to collaborate. The first one to meet and I feel she is changing the way the business of PR is perceived in the country at the moment.

Akanksha Jain – The young and dynamic moderator of our panel is quick-witted, sharp and a perfect example of beauty with brains. Her passion is almost contagious. A fantastic speaker and super inspiring with her journey.

All the panelist discussed how even though AI has catalysed a lot of grunt work, the final touch of emotion, is at the end of the person who’s working from behind the screen.

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A very seasoned PR Professional Shri Nikhil Wagh has played a key role in PR section GSL and has made significant contribution in areas of image building & enhancing the reputation of Organization.

The post Promising PR Person of the Year Award presented to Shri Nikhil Mukund Wagh SM (PR) GSL. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The real estate market in India is a dynamic and ever-evolving sector that plays a crucial role in the country’s economy. Despite facing headwinds of tightening global financial conditions triggered by the black-swan events like Covid and geopolitical hegemony owing to Russia-Ukraine war, the real estate sector has experienced impressive growth in recent years with its demand getting momentum.

The residential real estate segment has traditionally been a significant part of the market, driven by demand for affordable housing, rising income levels, and government initiatives such as Pradhan Mantri Awas Yojana (PMAY) that promote affordable housing. The residential real estate ecosystem in the country has been robust with astounding sales records in 2022, witnessing a major real estate boom in Tier 2 and Tier 3 cities and continuing the growth momentum in hurly-burly of the global slowdown. The commercial real estate segment has also been on the rise, with a growing demand for office spaces from various industries, especially in IT hubs and business districts of major cities.

Mixed-use developments have gained significant traction as a new trend in the real estate sector, transforming the urban landscape and catering to the evolving needs and preferences of its residents. This trend reflects a growing shift towards creating integrated communities that combine residential, commercial, retail, and recreational spaces within a single development. According to a joint report, named as “India Real Estate: Vision 2047”, India’s real estate industry may expand to USD 5.8 trillion by 2047, which will contribute 15.5 percent to the GDP from the current share of 7.3 percent.

High return on investment

In recent years, the government has implemented several regulatory reforms to enhance transparency and protect homebuyers’ interests. The Real Estate (Regulation and Development) Act, 2016 (RERA) and the Goods and Services Tax (GST) are some of the significant reforms that have impacted the industry. India has been attracting foreign investment in its real estate sector, especially in commercial properties and infrastructure projects. Foreign investors see the potential for growth and returns in the Indian market. According to a recent industry report, India could see sales in the real estate to the tune of USD 1 trillion by 2030, contributing 13 per cent to the gross domestic product (GDP) by 2025.

According to the real estate experts, sentiment of Indian homebuyers has been positive because of a suitable market ecosystem. Also, a pause in RBI’s rising repo rate and dazzling domestic economic outlook will help the housing market sentiment buoyant. They are of the firm opinion that the fundamentals of the Indian economy as well as the dynamics of its market will keep the booming business of real estate industry rolling on despite global headwinds.

Robust housing demand

According to a recent report prepared jointly by Credai, Colliers, and Liases Foras, home price in India has increased 8 percent during January – March period of 2023 with Delhi-NCR registering a humongous surge of 16 percent, closely followed by Kolkata and Bengaluru with 15 percent and 14 percent year-on-year increase respectively. The tangible reason behind such a steep surge in home prices is said to be robust housing demand and consistent quality launches by high-end developers.

The Indian economy is on the cusp of becoming a world leader. Soaring urbanization, larger disposable incomes, and a rise in GDP per capita script a rosy picture for the real estate market in 2023. Despite sluggish trends in the global economy, India’s strong growth potential paves the way for the high demand for offices and commercial space in Tier 1 and Tier 2 cities. Catering to the needs of young growing India, the coworking sector — coworking is a situation that allows several workers from different companies to share an office space– as media report suggests, may cross 50 million sq ft by the end of the year 2023 that would be a year-on-year 15 percent surge.

Real estate builds up on strong economic conditions

The real estate market, as experts feel, appears bullish on the future of its economy in 2023, as India, now proudly holding the title of the world’s fastest-growing major economy, has achieved a remarkable 7.8 percent economic growth during its first quarter, surpassing even China. The residential and office market will be spurred by several factors like strong economic conditions, financial stability, GDP growth, healthy supply and demand dynamics, and regulatory framework. The RBI monetary policy, which kept repo rate unchanged, could have far-reaching significance for the home finance and real estate market.

Finance Minister Nirmala Sitharaman has underlined “Green Growth” as a priority. Several organizations are efficiently working on the concept of sustainable and green living. An increase in the allocation for the Pradhan Mantri Aawas Yojana (PMAY), earmarking around ₹ 79,000 crore for the flagship scheme, will boost the economy related to the housing sector.

Unlocking Doors: How PR Opens Real Estate Opportunities

The burgeoning real estate sector is currently entrenched in a landscape marked by intense market competition. As urbanization continues to drive demand for residential, commercial, and industrial spaces, real estate developers are engaged in a relentless battle for market share and consumer attention. Realtors do not leave a single stone unturned to build the brand image of their companies and remain ahead of others in the real estate market looking for the slightest competitive edge over others. In order to manage brands and build their reputation, real estate companies take help from Public Relations agencies. A successful PR campaign zooms out the image of the real estate company in the public domain.

Public relations (PR) plays a crucial role in the real estate industry, helping real estate companies and developers promote their projects. The efforts of Public Relations aim to build credibility and trust with the public, potential buyers, investors, and other stakeholders. This is achieved by showcasing the company’s track record, highlighting successful projects, and emphasizing transparent business practices.

PR professionals rescue during crisis

PR creates press releases, organizes press conferences, and pitches story ideas to journalists to secure media coverage for new projects, milestones, or industry trends. PR professionals in the real estate industry work with media outlets to generate positive coverage for their clients. Real estate companies sometimes face challenging situations or crises, such as negative media coverage, legal issues, or public controversies. PR professionals are responsible for managing and mitigating such crises, ensuring timely and accurate communication to protect the company’s reputation.

In today’s digital age, online reputation is critical. PR professionals monitor online conversations, respond to customer feedback, and manage social media accounts to maintain a positive online presence for the company. Real estate companies often organize events like property launches, open houses, or industry conferences. PR professionals plan and execute these events, inviting key stakeholders and media to create buzz and coverage around the projects.

Overall, public relations in the real estate industry is essential for creating a positive image, fostering relationships with stakeholders, and achieving business goals in a competitive market. It helps real estate companies stand out, attract buyers and investors, and navigate through various challenges and opportunities. A real estate company must meticulously choose the right PR professionals. PR serves as the master key that unlocks doors of opportunity in the real estate industry. It is the bridge that connects developers, investors, buyers, and communities. Through strategic communication, relationship building, and a deep understanding of market dynamics, PR professionals ensure that the doors to success remain wide open in this dynamic and competitive sector.

Ramakant Chaudhary works with PR Professionals as Content Head, and has formerly worked in various editorial roles with Financial Express, Mint (Hindustan Times Group), The Times Of India, Jagran Post (Dainik Jagran Group), The Pioneer, and The Political and Business Daily. He writes on politics, government policy, economy, infrastructure, real estate, social issues, lifestyle, and health

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The officials of Public Relations Council of India and Public Relations Society Delhi (PRCI & PRSD) met Shri Atul Sobti, Director General, Standing Conference of Public Sector Enterprises (Scope) & discussed various issues concerning the role of media in the changing dynamics of Artificial Intelligence. The meeting which took place today at SCOPE provided an invaluable platform for engaging discussions centered around the pivotal role of the public sector in driving sustainable growth and innovative solutions for contemporary challenges.

Over the course of the meeting Director General of SCOPE shared insightful views and his vision for the future of the Public Sector. His proactive approach towards embracing change was truly inspiring.

The officials also discussed various issues concerning the role of media in the changing dynamics of AI apart from ensuing 17th Global Communication Conclave to be held on 21st and 22nd September 2023 at New Delhi, wherein more than 200 Communication executives from Pan India are likely to participate. The Conclave is focused on Building Trust in the Digital Age. PR Society Delhi is associated with this important event for Corporate Communication Professionals.

DG complemented the theme of the conclave and appreciated the cause of PR in building an organization in a sustainable manner. He advised and motivated PR Professionals to focus on what someone did right, not wrong.

The Conclave is focused on Building Trust in the Digital Age. DG expressed happiness that this important event dedicated to Corporate Communications, PR, and Media Professionals is organized for the first time in a large scale to share Knowledge supported by technical changes in the Media and allied sectors.

Harjeet Singh, CGM (CC), NTPC; K. Ravindran, PRCI Sr National Vice-president; GS Bawa, PRSD General Secretary and Veteran PRSD members JP Sharma; Vipin Kharbanda, Vice President Divya Himachal Media Group, were present during the discussions.

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