New Delhi: The Public Relations Society of Delhi (PRSD) successfully concluded its Annual General Meeting (AGM), bringing together members of the communications fraternity to review the organisation’s progress, performance, and future roadmap.

The AGM was chaired by Dr. Sarvesh Tiwari, Chairman, PRSD, along with Vipin Kharbanda, Vice Chairman, PRSD. Also present on the occasion were G.S. Bawa, Secretary, Sanchit Sharma, Joint Secretary, Rama Vijay, Treasurer, and members of the PRSD Governing Body.

A detailed presentation at the AGM provided an overview of PRSD’s activities, engagement, and performance leading into AGM 2026, highlighting a focused push since early 2024 to strengthen communication, visibility, and stakeholder outreach under the leadership of Chairman Dr. Sarvesh Tiwari. The presentation outlined key objectives centred on enhancing media presence, deepening member engagement, and building a cohesive digital ecosystem through social media platforms and the PRSD website.

Highlighting PRSD’s growth journey, Dr. Sarvesh Tiwari, Chairman, PRSD, said,
“The significant expansion of our digital presence and the steady rise in membership over the past two years reflect PRSD’s renewed focus on strengthening communication, visibility, and stakeholder engagement. I sincerely thank our Governing Body members and the PRSD members at large for their continued support, commitment, and collective contribution to the society’s growth.These efforts have helped us build a more connected, credible, and future-ready professional community. We will continue to position public relations as a strategic driver for organisations.”

Over the past two years, PRSD has undertaken several impactful activities and professional engagements, further strengthening its role as a leading industry body. Key initiatives included the PRISM Awards, which honoured women professionals in public relations and communications, and the widely appreciated Gandhian Communication event held on 2nd October, which explored the relevance of Gandhian values in contemporary communication practices.

Presenting the Annual Report, G.S. Bawa, Secretary, PRSD, outlined the organisation’s achievements and shared its forward-looking vision.
“The past year has been marked by strong participation, impactful programmes, and a clear strategic direction. Going forward, PRSD will continue to focus on professional excellence, collaboration, and relevance in a rapidly evolving communication landscape,” he said.

Delivering the vote of thanks, Vipin Kharbanda, Vice Chairman, PRSD, expressed appreciation to members, speakers, and the governing body for their continued support.

“I thank all our members, partners, and the governing body and other members for their active participation and continuous support. The collective commitment of our community is what enables PRSD to grow stronger and deliver meaningful value to the profession,” he said.

The AGM was preceeded by an an engaging session by Mayank Jha, Founder & CEO, Readycoder Pvt. Limited, who shared insights on building a startup and underscored the critical role of communication in shaping brand narratives, building trust, and driving sustainable business growth.

The Public Relations Society of Delhi (PRSD) is a leading professional body representing public relations and communication professionals across Delhi NCR and beyond. Committed to advancing ethical practices, professional excellence, and knowledge-sharing, PRSD serves as a platform for dialogue, learning, and collaboration within the communications industry. With a 200+ strong and growing member network, PRSD brings together seasoned practitioners, corporate communication leaders, agency professionals, and young talent, playing a pivotal role in shaping the future of public relations in India.

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The discussion focused on Gandhiji’s unique style of communication during India’s freedom struggle and explored the hypothetical question: Would India have gained independence if there had been Artificial Intelligence (AI) and social media during the freedom movement?

Shri Srijan Pal Singh opened the discussion by highlighting the transformative influence of AI, noting that today, AI—especially Generative AI—is not just a tool but an agent capable of independent thought. He compared this to the revolution brought about by the printing press, first used in 1454, and how powerful tools in the hands of people can influence the dissemination of truth. He raised the question of how AI, with its vast capacity for information sharing, could have potentially altered the course of India’s struggle for independence. However, he cautioned that access to information doesn’t always guarantee the pursuit of truth, a point that becomes even more relevant with AI systems that are beginning to “think” for themselves.

Shri Shishir Sinha delved into the 7-38-55 rule of communication, which states that only 7% of communication comes from words, while 38% is conveyed through tone of voice and 55% through body language. Gandhiji mastered this, making his presence and tone a crucial part of his persuasive strategy. His calm and confident demeanour reinforced the message of peace and persistence.

The panel then discussed Gandhiji’s effective use of non-verbal communication and persuasive techniques. Shri Rakesh Sharma spoke about how Gandhiji did not need hashtags or digital platforms; instead, he used symbolic tools like his iconic lathi, representing strength and nonviolence. His non-verbal communication—particularly how he carried himself and his actions—profoundly impacted the masses, reinforcing his message of nonviolent resistance.

Dr. Jawahar Karnawat provided insights into Gandhiji’s use of print media, such as Indian Opinion, Young India, and Navjivan Press, which were pivotal in spreading his ideas of nonviolence, justice, and independence. He emphasized how Gandhiji believed that journalism should never be used for selfish ends, but to serve the public good and teach by example. Gandhiji’s mastery of both verbal and non-verbal communication made him a true mass communicator and a persuasive force in uniting the country.

While the panel acknowledged the power of AI in sharing information quickly and widely, they also highlighted that the pursuit of truth—central to Gandhiji’s philosophy—must remain at the heart of journalism and public communication, even as technology evolves.

Dr. Sarvesh Tiwari wrapped up the session by reiterating that there has been no greater mass communicator than Gandhiji, whose communication was grounded in truth, nonviolence, and sincerity. His message, conveyed through actions and words, remains as relevant today as it was during the freedom struggle.

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