The meeting was presided over by Dr. Sarvesh Tiwari, Chairman, along with Shri Vipin Kharbanda, Vice Chairman; Shri G.S. Bawa, Secretary; Shri Sanchit Sharma, Joint Secretary; and Ms. Rama Vijay, Treasurer.

Strategic Growth & Digital Transformation

A comprehensive review of the 2024–2026 period showcased PRSD’s aggressive push toward visibility and stakeholder outreach. Central to this success was the development of a cohesive digital ecosystem, leveraging social media and an enhanced web presence to foster deeper engagement within the professional community.

Dr. Sarvesh Tiwari, Chairman, PRSD, emphasized the strategic shift during his address:

“Our steady rise in membership and the expansion of our digital footprint are more than just metrics; they reflect PRSD’s commitment to building a credible, future-ready professional community. We are moving beyond traditional boundaries to position Public Relations as a core strategic driver for organizational success. Our collective efforts have created a more connected and influential platform for communicators across the region.”

High-Impact Initiatives

The AGM highlighted several landmark events that defined the society’s recent trajectory:

•           PRISM Awards: An initiative dedicated to honoring excellence among women professionals in PR and communications.

•           Gandhian Communication Forum: A unique session held on October 2nd exploring the intersection of Gandhian values and contemporary ethics in communication.

Future Outlook

Presenting the Annual Report, G.S. Bawa, Secretary, PRSD, noted: “The past year was defined by high participation and strategic clarity. Moving forward, our focus remains on professional excellence and ensuring our members remain at the forefront of the global communication shift.”

Vipin Kharbanda, Vice Chairman, PRSD, concluded the proceedings with a vote of thanks, acknowledging the governing body and the 200+ members whose commitment continues to drive the society’s mission.

The AGM was preceded by an engaging session by  Shri Mayank Jha, Founder & CEO, Readycoder Pvt. Ltd., who shared insights on building a startup and highlighted the critical role of strategic communication in shaping brand narratives, building trust, and driving sustainable business growth.

About the Public Relations Society of Delhi (PRSD)

The Public Relations Society of Delhi (PRSD) is a leading professional body representing public relations and corporate communication professionals across Delhi NCR and beyond. Committed to ethical practices, professional excellence, and knowledge sharing, PRSD serves as a platform for dialogue, learning, and collaboration within the communications industry. With a growing network of over 200 members, PRSD brings together senior practitioners, corporate communication leaders, agency professionals, and young talent, playing a pivotal role in shaping the future of public relations in India.

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During her segment,  Ms Archana  Satpathy spoke about the critical role of modern media monitoring as a proactive tool for communication professionals. She highlighted how real-time digital alerts empower teams to stay ahead of developing stories and manage potential crises before they escalate. “Press clippings or media monitoring are like our personal alarm system,”   Satpathy explained. “When a critical story breaks, we get a real-time alert, allowing us to get ahead of the issue before it turns out into a five-alarm fire.”

Shri Rohit  Bhalla’s presentation focused on the fundamental evolution of news consumption, driven by smartphones and personalized algorithms. He emphasized how the digital age has reversed the traditional dynamic of seeking out information. “We no longer have to search for news,” Balaji stated. “There was a time when we had to go looking for news… but now it is we don’t have to; news finds us.” Balaji detailed how this algorithmic shift impacts media relations and requires a more strategic approach to audience engagement.

Shri G.S.. Bawa,  Secretary , PR Society , Delhi while moderating the session, brought out how we all remember pressure cooker mornings when when the boss would bang the PR team , and the PR team would bang the Clipping agency, and still the news arrived late. But today with digital tools , that same struggle can be solved at the press of a button.

The webinar provided a crucial platform for PR practitioners to understand and adapt to the challenges and opportunities of a data-driven media environment. The insights shared underscored the importance of leveraging digital tools for more than just monitoring, but for understanding audience sentiment, shaping communications strategy, and demonstrating the tangible value of public relations work. M/s Priyadarshani Sharma , Member Governing Body , PRSD proposed vote of thanks .

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The webinar featured two distinguished speakers: Mr. Nishant Verma, AGM, Corporate Affairs, Steel Authority of India, and Mr. K.M. Prashant, General Manager, Corporate Communication, NTPC. Throughout the discussion, the speakers highlighted several critical challenges, including the relentless 24/7 news cycle, the proliferation of misinformation and fake news, and the rising threat of deepfakes. Mr. Verma emphasised that deepfakes are the “new monster” for PR professionals, posing a more sophisticated crisis than traditional fake news.

Key takeaways shared during the session included:

–        Embracing Authenticity: The importance of maintaining authenticity and building trust in a skeptical world.

–        Evolving Skill Sets: The necessity for PR professionals to acquire new skills in data analytics and to understand the impact of AI and algorithms on communication strategies.

–        Strategic Content Management: The need to tailor and repurpose content for various digital platforms to combat information overload and capture audience attention.

–        Foundational Skills: A reminder that core skills such as good writing, reading, and listening remain indispensable for effective communication.

–        AI as a Tool: A consensus that AI should be viewed as a powerful tool to enhance campaigns, not a replacement for human intelligence and socio-cultural understanding.

The event concluded with a focus on the importance of consistency and regularity in digital communication to maintain audience engagement. Mr G.S. Bawa , Secretary , Public Relations Society , Delhi coordinated the webinar proceedings . Dr Sarvesh Tiwari , Chairman , P R S D , welcome the speakers and members.

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New Delhi, September 20–2023: The 17th Global Communication Conclave, being organized by the Public Relations Council of India (PRCI) in collaboration with the Public Relations Society Delhi (PRSD), will take place on September 21st and 22nd ,2023. The first day of the event will be held at the Civil Services Officers Institute, while the second day will take place at the auditorium of PHD House on August Kranti Marg, near Siri Fort Auditorium, New Delhi.

Shri Mukhtar Abbas Naqvi, former Union Minister and Shri K.C. Tyagi , Ex M.P. / Special Advisor and Chief Spokesperson , Janta Dal United will be the guest of honor at the inaugural ceremony. Dr. Vijay Pothukuchi, a known professional and Chairman at number of companies in India and abroad; will deliver the opening address. Diplomats from various countries, including the embassies of Austria, Egypt, Israel, Switzerland, and the Philippines are expected to participate.

On day one, during the the Chanakya Award Ceremony professionals will be honored the notable being Dr. Sambit Patra, Chairman of ITDC; Shri Jual Oram, MP, and Chairman of the Parliamentary Committee on Defence; and Prof. Dr. K Venugopal, Former VC, Bangalore University.

Under the theme “Building Trust in the Digital Age,” the conclave will focus on the challenges of trust in our digital-centric era, including data breaches, privacy concerns, and more. The event will feature sessions and discussions on topics like the Ethical Implications of Digital Transformation, Reinventing Culture in a Digital Age, and Maintaining the Human Element in Public Relations. Additionally, the conclave will honor achievers with PRCI’s signature “Chanakya” awards, induct individuals into the “PR Hall of Fame,” and present the prestigious PRCI Excellence for Corporate Collaterals.

The 17th Global Communication Conclave will bring together industry leaders, communication experts, media veterans, PR specialists, event management professionals, and academic professionals to share insights, strategies, and best practices for succeeding in the digital age (Attached list).

Shri M.B. Jayaram, PRCI Chief Mentor and Chairman Emeritus, expressed excitement about the event, stating, “We have invited top-notch speakers and experts from around the world to participate in the 17th Global Communication Conclave. Over 250 corporate communication experts and high-end professionals will be attending this mega event. Our esteemed speakers will share their thoughts on building trust and transparency in the digital age, as well as discuss social media marketing and effective communication strategies.”

Mr. S. S. Rao, Chairman of the Public Relations Society Delhi, emphasized the event’s significance, saying, “The 17th Global Communication Conclave will facilitate insightful discussions engaging experts from around the world.”

Galaxy of prominent experts from PR/Communication and veteran professionals will be speaking to share knowledge and current trends in the Communication arena. Faculties include, namely:

● Dr. Pavan Duggal, Chairman, International Commission on Cyber Security Law,

● Ms. Anubhuti Yadav, Head of the Department of New Media and Course Director of Advertising and Public Relations, IIMC Delhi

● Ms Richa Jain Kalra, CEO, Achchi Khabar , News Anchor, Ex- NDTV ,

● Mr Bhaskar Majumdar, Head Marketing Communication CSR, and Digital- at EGI India and South Asia,

● Dr Anubha Walia, Chairperson, Indian Society for Training and Development, Delhi chapter,

● Dr. Lata Suresh, Head, Knowledge Resource Center, Indian Institute of Corporate Affairs

● Mr Samanyou Garg, ChatGPT Expert,

● Dr Samir Kapur, Director, Adfactors PR,

● Mr Rajeev Dubey, Head of Media, Dabur; Mr. Nitin Mantri, Group CEO of Avian WE,Ms Akanksha Jain, Head of PR and Communication, BharatPe ,

● Mr Sanjeev Handa, Head (CC), Maruti Suzuki ,

● Ms Riddhi Sharma, CEO, Thought In a Dot , Digital Content Strategist,

● Mr Pritesh Chothani, Co-Founder & CEO, HiVoco Education & Learning.

● Ms Feba Varghese, Chief Growth Officer, Skribe

● Ms Sweta Mohanty, Chairperson, Millennial Board , Adfactors PR

● Ms Indu Sharma, Senior GM (Corp Comm) Schneider Electric,

● Ms Aakriti Bhargava, Co-Founder, Wizikey ,

● Ms Jyotsana Dash Nanda, AVP,(Corp Comm) DS Group,

● Sister B K Vidhatri (Brahmakumaris),

● Ms Priti Setia, Vice President, Frontier Technology Practice, Ad factors PR ,

● Mr Kanti Dey, Vice President, PR & Corporate Communications, MobiKwik,

● Mr Yatin Naik, Business Head for Innovation and New Business, HT Media Ltd ,

● Mr Srijan Pal Singh, Chairman of Kalam Centre & Founder of Homi Lab,

● Mr Vivek Atray, Ex-IAS and TEDx speaker;

● Mr Jitender Bhargava, former ED, Air India,

● Mr Sudeep Purkayastha, Executive Vice President/Head (Corporate and Brand Communications) Jindal Steel & Power Ltd.,

● Ms Taru Bahl, Communication Consultant,

● Mr B N Kumar, Independent Journalist ,

● Mr Rajesh Malhotra, IIS , Former Principal Director General, PIB,

● Ms Anita Nayyar, COO Media & Communication at Patanjali Ayurved Ltd,

● Mr Vijay Lokapally, former Deputy Editor, The Hindu – Sportstar,

● Ms. Sweta Goswami, Assistant Editor, Money Control.

● Mr Rajan Sehgal Co-Founder ,Teleporters Travel Solution LLP& Plan Your Holiday,

● Mr Kush Kapoor, CEO, Roseate Group of Hotels ,

● Ms Natascha Shah, Editor, TLF Magazine,

● Mr. Abinash Manghani, CEO, ITC Welcom Heritage Hotels ,

● Ms. C Lekha, Vice President, Corporate Communications & Brand Reputation, INDIGO Airlines.

About PRCI:

Founded in 2004, the Public Relations Council of India (PRCI) is the premier body for PR professionals, led by Chairman Emeritus, Mr. M.B. Jayaram. With 58 chapters across the country, PRCI has successfully established global platforms such as the World Communicators Council (WCC) with chapters in the UAE, Sri Lanka, Bangladesh (2 chapters), and Nepal. Plans are also underway to establish chapters in Bhutan, the USA, and Singapore. The dedicated youth wing of PRCI, the Young Communicators Club (YCC), has actively engaged mass communication students across India.

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