Bengaluru, January 17, 2025: Protean eGov Technologies Limited, a technology leader in Digital Public Infrastructure (DPI), and a pioneer in developing innovative citizen–centric e-Governance solutions, continues on the path of building the organisation’s newly created identity from NSDL eGov to Protean, with their new brand campaign – Apni Kahaani ka Hero! The brand has on-boarded Pankaj Tripathi – the epitome of the common man of India – to showcase how DPI elevates lives of citizens.

The storyline of the film is a tribute to the 1.45 billion heroes – filled with aspirations and optimism – who overcome numerous everyday obstacles to fulfil their dreams. It is in doing so that they become the Heroes of their own life story. And Protean is a humble enabler in these hero stories, as summarized in the tagline – ‘Protean: Impacting Everyone, Every day’.

Speaking about the film, Mr. Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies Ltd, said, “Digital Public Infrastructure Is a technical jargon that a few understand and relate to, and  needs to be humanised in storytelling. DPI is empowerment of the nation and an enabler to billion aspirations. As humble leaders in this space, it is our responsibility to tell human stories that inspire – of a category that not only has an impact on the BFSI & startup industry but on every citizen of this country. It is this impact that we wanted to highlight through our campaign which marks the next chapter in rebuilding Protean’s identity. And we couldn’t think of anyone better than Mr. Pankaj Tripathi to be our chief narrator, because he is also our customer and now our brand ambassador. We are confident that this film will inspire millions of viewers to continue to be the Hero of their own stories.” 

Suresh Sethi, MD & CEO, Protean eGov Technologies Ltd. said, “Amidst the evolving digital world, the growth in India’s digital prowess clearly stands out through the development of Digital Public Infrastructure (DPI) which we now share with the world. The core inclusive principle of DPI states that every citizen in the most inaccessible corner of the country has the same opportunity as everyone else, and thus DPI has played a key role in driving social and financial inclusion, which is pivotal for socio-economic transformation. Though Protean eGov has been a leader in the DPI space, we have always been working in the background; this campaign is our opportunity to tell our story. We are delighted to have a versatile and talented actor like Pankaj Tripathi to lead this narrative.”   

Conceptualised and developed by Ogilvy, “Apni Kahaani ka Hero” weaves together light-hearted lines, nostalgic moments, and a recognizable hunger for success. Speaking about their experience with the film, Sujoy Roy, Sr. Executive Creative Director, Ogilvy said “Technology is a force for good, it’s bridging the gap between essential services and the people who need them. This new film, featuring Pankaj Tripathi, beautifully captures how Protean’s Digital Public Infrastructure solutions—such as the PAN Card, National Pension System, Open Network for Digital Commerce—are transforming lives across India. Through Pankaj’s journey, we see the true power of digital empowerment, making crucial services accessible, secure, and impactful for everyone. As an agency we are proud to play a role in helping Protean create these moments and contribute to a more inclusive future for all in the form of an engaging narrative.”

Actor Pankaj Tripathi added his bit saying, “When I was told about the campaign I was intrigued about what DPI is but then as I got to know about it, I was amazed about the impact it has in our lives and we hardly realize it. As a customer of Protean myself, I am thrilled to be a part of their story”

Kanika Bharadwaj, the CEO of People As Brands – PAB, who structured this association remarked, “At People As Brands, we’re committed to crafting collaborations that not only elevate brands but also resonate with audiences. This synergy between Pankaj’s authenticity and Protean’s innovation promises to be a game-changer, and we’re thrilled to have played a part in bringing this vision to life.”

The 3minute 50sec film follows Pankaj’s narration, as he takes the viewer through pivotal moments from the life of a common Indian, with humble beginnings but big dreams! The film portrays the transformative support and impact of Protean products, that pave the way for these innumerable heroes. Some of the products called out are Protean Vidyasaarathi (scholarships), Protean PAN, eKYC, NPS, ONDC and ProteanLife.

The company’s previous campaign, #ChangeIsGrowth was aimed at reintroducing the company after rebranding from NSDL e-Gov. This time around, the brand has opted to position itself as the essential digital partner for Indian masses, offering a comprehensive suite of solutions that cater to their diverse needs and aspirations, from education and finance to lifestyle and philanthropy. By showcasing how Protean’s digital solutions can make a positive impact at every stage of one’s life journey, the film aims to resonate with consumers on a personal level.

To watch the ad, please click here: https://youtu.be/aJOUhOMo05I?si=BM5XEqHiAg5iOn9E

The post Protean narrates the story of aspirational Bharat with Pankaj Tripathi as brand ambassador appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, December 12, 2024: Protean eGov Technologies Limited (BSE: PROTEAN, formerly NSDL e-Governance Infrastructure Limited), a technology leader in Digital Public Infrastructure and a pioneer in developing innovative citizen–centric e-Governance solutions, achieves yet another milestone, by powering ONDC-Compliant e-Commerce feature on Waves – an OTT platform launched by Prasar Bharati.

This ONDC -Compliant Buyer application, powered by Protean, will enable Waves’ users to browse and buy products, across categories live on the ONDC network, while enjoying their favourite movies or TV shows. This is the first time in India that an OTT player has integrated commerce experience with content, to make it a seamless experience for its users.

Speaking on this launch, Suresh Sethi, MD & CEO, Protean eGov Technologies said, “We are committed towards our efforts in accelerating the Digital India mission and empowering the adoption of ONDC across the country. Today’s digital consumer is constantly seeking newer services that makes life convenient and easy, and OTT has brought about that transformation in content viewing. With over 597Mn subscribers in India in the OTT space today, the opportunity to mix entertainment and shopping has never been bigger, to boost both engagement and ecommerce experience. The success of this pioneering initiative has immense potential to democratize ecommerce and building a level playing field for entities across sectors.” 

Adding to it, Mr. T. Koshy, MD & CEO, ONDC said, “Integrating e-commerce into an OTT platform like WAVES is a milestone for India’s digital ecosystem. With the ONDC Network already driving innovation across domains such as multi-modal mobility, this latest initiative disrupts the OTT space by creating a unified experience where entertainment meets commerce. WAVES allows users to watch their favourite content while seamlessly discovering and purchasing products. The ONDC Network enables this transformation by connecting sellers from across the country with consumers directly. It’s an exciting moment as it showcases the potential of interoperable digital systems to not only enhance user experience but also provide unparalleled opportunities for businesses across all industries. WAVES sets a precedent for the convergence of technology, culture, and commerce, paving the way for future innovations.” 

Speaking on this, Shri Sanjay Rakesh, MD & CEO, CSC SPV, said, “We are proud to collaborate with Protean eGov Technologies and Prasar Bharati on this ground breaking initiative that seamlessly combines entertainment with e-commerce. At CSC, our mission is rooted in empowering rural communities and marginalized groups through digital inclusion, ensuring they have access to essential services and opportunities. This unique integration on the Waves platform underscores the transformative power of digital public infrastructure, bringing technology closer to millions in rural India and creating avenues for digital empowerment.”

Protean is the Technology Service Provider (TSP) for ONDC-powered Buyer application on Waves. As the TSP, Protean will handle all future enhancements (as per ONDC requirements) and the technological maintenance of the Shop interface within the application, to ensure a convenient user interface and a seamless user experience for Waves’ users.

Protean eGov Technologies has been a significant player in India’s digital infrastructure, contributing significantly to the development of Open Digital Ecosystems (ODEs). Protean is already contributing to the ONDC Network by powering its gateway & registry and has been providing innovative ready to use SaaS and PaaS solutions like Uniconnect a digital bridge that connects existing applications with the ONDC Network, Reconciliation & Settlement Framework which allows secure, transparent and seamless fund settlements, between network participants and ready to use Multi Domain Buyer and Seller Applications for faster GTM to enterprises who wish to expose their customer base to the ONDC Network.

ONDC has crossed the 50 million transaction mark. The platform continues to grow rapidly, with monthly transactions reaching around 10 million in recent months and is projected to grow to a whopping 30% of the ecommerce GMV and the number of transactions on ONDC is expected to exceed USD 12 Bn by 2030.

The post Protean enables India’s first-ever e-commerce experience on an OTT platform appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.