16 December, 2025; Mumbai, India: Propagate India, Publicis Groupe India’s full-stack digital agency, has elevated Parikshit Bhattaccharya to the role of Chief Creative Officer (CCO), expanding upon his current remit as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.

Propagate India is committed to delivering platform-first solutions, nurturing audience-first thinking, and creating an ideas-first culture by integrating data and creativity. In his expanded mandate, Parikshit will drive the agency’s creative vision, sharpen its digital craft and shape a culture that raises the ambition and impact of work across brands and platforms.

With over two decades of experience across top creative agencies, Parikshit is known for a creative philosophy that brings together sharp strategy, platform-native thinking and a deep respect for craft. His form-bending body of work includes many world-first digital utilities and experiences. His work for Garnier’s ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions earlier this year, and he has Grand Prix wins across all Cannes shows – Cannes Lions, Dubai Lynx, and Spikes Asia.

Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role further fortifies our creative leadership at a time when the market demands transformative digital thinking. His strategic clarity, creative audacity and digital acumen will be instrumental as we scale our ambition and deliver business outcomes through digital experiences and narratives.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India, added, “I am extremely grateful for the opportunity to craft the creative vision of Propagate in India. I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”

The post Parikshit Bhattaccharya takes on additional mandate as Chief Creative Officer at Propagate India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Mumbai, 04 December 2025: To further strengthen leadership in the North & East India markets, deliver deeper value to clients and bolster the presence of the creative agencies in the region, BBH India’s Managing Director, Himanshu Saxena, has taken on the additional mandate of President – North & East for Saatchi & Saatchi India and Propagate. In this expanded role, he will be based in the Gurugram office while continuing to lead BBH India nationally. Himanshu will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate.

Creating a powerful nucleus across functions, Himanshu will now anchor the North and East leadership and will be supported by Hindol Purkayastha, EVP – North & East India, Nisheeth Srivastava, Senior Executive Creative Director, and Ankit Sharma, EVP – Planning, across Saatchi & Saatchi India, BBH India and Propagate.

This unified leadership team will help the agencies deliver seamless, integrated solutions to clients and further strengthen Publicis Groupe’s Power of One proposition in the region. The move also ensures that brands benefit from deeper, more connected thinking across creative, digital and media.

Himanshu brings over three decades of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital and social, PR, design and market research. Since joining Publicis Groupe India in 2022 as Managing Director of BBH India, Himanshu has built a strong reputation for delivering impactful, award-winning work that drives substantial business results.

Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate, said, “Given the significance and size of the North and East markets, and the strong client relationships that Publicis Groupe India has fostered here, we’re committed to doubling down on the region. We already have a solid presence and valuable partnerships, and this leadership nucleus will help us further harness the power of the Groupe’s capabilities and become a dominant creative force in the region. With this leadership bench, we’re bringing together the scale, depth and quality needed to unlock the next wave of growth. We’re confident that this unified structure will deliver greater value and more integrated impact for brands navigating today’s rapidly evolving landscape.”

Himanshu Saxena, Managing Director at BBH India and President – North & East for Saatchi & Saatchi India and Propagate, added, “With our combined creative and digital strengths, we’re uniquely positioned to deliver connected, end-to-end solutions that drive real business impact for our clients. I look forward to working alongside Paritosh and the teams to strengthen our regional capabilities, drive integrated growth, and deliver powerful solutions that help our clients win.”

The post BBH India Managing Director Himanshu Saxena takes on expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate India  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.