While debuting with India’s largest-ever study on marketing ROI, “Math of Marketing” is established as a permanent strategic pillar for Project Worldwide. This IP will serve as an ongoing engine for high-level intelligence, assembling a brain trust of leading CMOs and experts across B2B and B2C sectors to establish new industry benchmarks for 2026.

“India is at a pivotal juncture where evidence-based marketing is the key to unlocking the next phase of economic growth,” said Chris Meyer, Global CEO of Project Worldwide. “By launching this IP, we are establishing a rigorous foundation for understanding the drivers of brand value and commercial success in one of the world’s most dynamic markets.”

The “Math of Marketing” IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity. The initiative will provide continuous insights into:

·        The Metrics of Growth: Proprietary KPIs that bridge the gap between brand health and business revenue.

·        The Balance of Power: Frameworks for navigating the pressure of short-term performance versus long-term brand building.

·        The Retention Shift: Quantifying the ROI of customer marketing and loyalty as primary growth levers.

·        Future-Ready Frameworks: Real-time analysis of 2026 AI adoption, advanced attribution, and modern tech stacks.

·        Experimentation Culture: Assessing industry discipline regarding marketing agility and investment efficiency.

The IP’s first major output will be the flagship report, “Math of Marketing: How Modern CMOs Measure What Matters.”

“As India’s marketing ecosystem becomes increasingly complex, the industry needs more than just data—it needs a standardized language for success,” said Rasheed Sait, CGO of Project Worldwide India/South Asia. “With the launch of the ‘Math of Marketing’ IP, we are providing brands with the India-centric blueprints necessary to optimize media mix, creative effectiveness, and long-term investment.”

Over the coming weeks, Project Worldwide will activate this IP through a series of industry consultations, expert roundtables, and collaborative workshops designed to address the real-world challenges of the Indian consumer market.

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The Bangalore Hub is the latest chapter in Project’s global initiative to build multi-agency collaboration centres, following successful launches in New York, London, Singapore, and Sydney.

At its core, the Hub delivers on Project’s promise of “Hyperconnected Creativity”—a model designed to eliminate traditional agency silos. Clients in the region now have seamless, single-point access to a dedicated collective of world-class specialists, offering integrated, end-to-end brand solutions.

The Bangalore Project Hub will serve as the regional launchpad for Project’s diverse agency portfolio, including:

George P. Johnson (GPJ): Experiential marketing

OS Studios: Gaming, esports, and Gen-Z culture

NOMOBO: High-end broadcast production

Praytell: Earned-first creative and communications

AI Labs: Center of Excellence for AI solutions

+91: Outsourced hub for high-volume content, creative, and account operations

Rasheed Sait, recently appointed Chief Growth Officer for Project Worldwide, India/South Asia, will lead regional growth and expansion.

“This Hub is a strategic investment in one of the world’s most dynamic markets,” said Chris Meyer, CEO of Project Worldwide. “I look forward to Rasheed’s leadership in bringing this vision to life.”

“I am thrilled to lead this new chapter for Project Worldwide in India,” said Rasheed Sait. “The Project Hub is a launchpad for clients to tap into a powerful, integrated suite of services.”

The post Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.