Assistant Professor of Journalism and mass communication at IMS Ghaziabad, Punam Kumari is a well-known academician and author, in an exclusive interview  she talks to Rameez Makhdoomi.

My book authored on “Textbook of Advertising” focuses on all forms of advertising in the media landscape of the world. It throws light how much advertising is needed for launch of new products and also survival and thriving of Media organisations. As we all know,Advertising in India has experienced enormous growth over the past few decades and is now a crucial component of the nation’s economic progress. In an age where information is abundant and attention is scarce, advertising has become an essential tool for businesses and brands to stand out in a crowded marketplace.

Yes my book focuses on advertising for all forms of Media viz.. Print, Electronic and Digital.  This book provides a thorough and informative review of advertising, making it ideal for anybody interested in marketing, aspiring advertisers, or simply learning more about the intricacies of this ever-evolving industry.

As a solo it is my first book authored by me, before it I authored the Hindi “Patrikarita ka Nayak” with Dr. Raj Mishra. My this book focused on all diverse paradigms of advertising and gives insight how much advertising is critical for the growth of every sector including media.

Yes advertising is oxygen for all forms of media and without it the media firms and media institutions will collapse.  Just as oxygen supports diverse forms of life, advertising revenue supports a diverse range of media content. It allows for the production of a variety of news, articles, programs, and genres catering to different interests, perspectives, and demographics.

My message to readers is imbibe reading culture. My this book Textbook of Advertising is now an integral part of syllabus of Bachelors and Master of Journalism of diverse Universities. It is also helpful for the people who are from marketing background.

My insight to women those who want to write is write fearlessly and justify your thoughts and vision by writings of par excellence.  Your writing should be appealing and of quality nature. Just Believe in yourself and never give up if you really want to write a book and make a difference in life.