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Prime Video Launches Goldmines Telefilms’ Streaming Service, Goldmines Play, as an Add-On Subscription, Bringing Blockbuster Hindi-dubbed South Indian Movies and Evergreen Bollywood Classics to Viewers in India

Newsmantra — Fri, 06 Feb 2026 11:49:15 +0000

Goldmines Play features fan-favorite Hindi-dubbed South Indian blockbusters including Rangasthalam, Ala Vaikunthapurramuloo, Bigil, Vinaya Vidheya Rama, , Uppena, and many more, alongside classic Bollywood titles. Available as a Prime Video add-on subscription for an introductory offer of *INR 29 for the first month
With add-on subscriptions as part of Amazon’s video entertainment marketplace, customers get seamless access to a wide range of premium content from multiple providers—all at a single destination—Prime Video

MUMBAI, India—Feb 05, 2026— Prime Video, India’s most loved entertainment destination, today onboarded Goldmines Play as an add-on subscription. Goldmines Play, the streaming service from Goldmines Telefilms, India’s leading content aggregator and television broadcaster, offers Prime Video customers across India a vast library featuring a carefully curated collection of blockbuster South Indian films dubbed in Hindi, along with evergreen Hindi classics. Customers in India can now subscribe to Goldmines Play on Prime Video at a monthly price of INR 39, with a special introductory price of INR 29 for the first month.

Offering family-friendly entertainment for viewers of all age groups, Goldmines Play, now available as an add-on subscription on Prime Video, brings a diverse lineup of Hindi-dubbed South Indian hits featuring some of Indian cinema’s biggest superstars, including Ram Charan, Mahesh Babu, Vijay, and Allu Arjun. The collection showcases celebrated films that have won over critics and audiences alike, including Rangasthalam, , Sarileru Neekevvaru, Bigil, Oh Baby, , Sarrainodu, Son of Satyamurthy, Magadheera Hera Pheri, Vaastav, Apne, among many others. Subscribers will also be treated to exclusive digital premieres, as well as popular and much-loved Hindi feature films.

Building on its expertise in Hindi dubbing and a strong content legacy, strong track record with television channels, Goldmines Telefilms is expanding its digital presence to meet the growing demand for premium South Indian content among Hindi-speaking audiences. Available as an add-on subscription on Prime Video, Goldmines Play makes this entertainment accessible to viewers across the country.

“We are happy to welcome Goldmines Play as an add-on subscription on Prime Video,” said Gaurav Bhasin, Head of Marketplace (Add-On Subscriptions and Movie Rentals) and Prime Video Ads, India. “Prime Video’s add-on subscriptions have become a powerful launchpad for both international and local language streaming services and studios to reach audiences across India. This collaboration enriches our regional content offering and gives customers access to a fantastic collection of dubbed blockbusters from beloved stars, all in one destination. As we continue expanding our add-on subscriptions to serve customers with more choice and convenience, Goldmines Play’s robust library of Hindi-dubbed South Indian and Hindi films will enhance our entertainment experience and broaden the range of authentic, local stories available to audiences,” Bhasin added.

Manish Shah, Founder and CEO of Goldmines Telefilms, said, “At Goldmines Telefilms, our journey has always been driven by a deep understanding of mass audiences and their love for powerful storytelling. From building the No. 1 Satellite movie channel in the Hindi Speaking Market to creating World’s No. 1 YouTube movie channel, our focus has remained firmly on scale, quality, and accessibility. As we strengthen our OTT presence through Goldmines Play in partnership with Prime Video, we are excited to take our content legacy even further—bringing high-impact Hindi and Hindi-dubbed entertainment to audiences across screens.”

Benefits of add-on subscriptions on Prime Video include:

● No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

● More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

● Enjoy your favourite features, no matter which service: Customers can access a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.

● More Choice: With add-on subscriptions, customers can access thousands of additional titles across 30 OTT services, including Goldmines Play.

The post Prime Video Launches Goldmines Telefilms’ Streaming Service, Goldmines Play, as an Add-On Subscription, Bringing Blockbuster Hindi-dubbed South Indian Movies and Evergreen Bollywood Classics to Viewers in India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Prime Video and Eternal Sunshine Productions Announce Landmark Collaboration with Don’t Be Shy, a Coming-of-Age Romantic Comedy Film

Newsmantra — Fri, 30 Jan 2026 11:26:53 +0000

Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, the film is written and directed by Sreeti Mukerji

ANNOUNCEMENT PROMO

MUMBAI, India—January 30, 2026—Prime Video, India’s most-loved entertainment destination, today announced its upcoming Original movie—Don’t Be Shy, written and directed by Sreeti Mukerji. Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, Don’t Be Shy follows the story of Shyamili ‘Shy’ Das, a 20-year-old girl who thinks she has everything figured out until her perfectly planned life takes an unpredictable turn, and things begin to spiral out of her control.

“We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia’s innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up,” said Nikhil Madhok, Director & Head of Originals, Prime Video, India. “With a strong female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy promises to be a delightful experience for audiences around the world.”

“At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel their own,” says Alia Bhatt, co-founder of Eternal Sunshine Productions. “This film immediately spoke to us because of its sincerity and coming-of-age lens and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience.”

The post Prime Video and Eternal Sunshine Productions Announce Landmark Collaboration with Don’t Be Shy, a Coming-of-Age Romantic Comedy Film appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Indian Streaming Still Awaits a Homegrown Superhero, Says Prime Video India’s Nikhil Madhok

Newsmantra — Fri, 05 Dec 2025 13:51:07 +0000

During a PowerTalk at CII Big Picture Summit 2025, Prime Video India’s Head of Originals talked about the next big opportunity in streaming, pitfalls to look for when pitching, while highlighting the service’s stellar growth over the years

At the recently concluded CII Big Picture Summit 2025, CII’s flagship event for India’s Media & Entertainment sector, Prime Video India’s senior leadership, Nikhil Madhok, director and head of Originals, took the stage for a PowerTalk titled “Prime Video and the Next Frontier of India’s Entertainment Revolution.” In a wide-ranging conversation with seasoned journalist Suhani Singh, Deputy Editor, India Today Magazine, Nikhil reflected on the evolving streaming landscape, scoping out the stories and genres currently missing, while highlighting Prime Video’s commitment to authentic storytelling, and new creative voices. He also highlighted the service’s continuous growth across India’s vast and highly diverse market and the key drivers propelling its success.

Underlining Prime Video’s growth trajectory in India since the inception of streaming in the country to now, Nikhil said, “This is probably the phase of the maximum amount of growth that we (Prime Video) have been seeing, and there are several signals to that – in the last one year, nearly 25% of the people who streamed content on Prime Video have been completely new to the service. Second, the number of shows, movies, unscripted shows, and regional content, that we are going to greenlight or have greenlit, and going to launch over the next 12 to 18 months, is the highest ever that we have done since our inception in India. We have over 100 Originals in various stages of negotiation, development, and production. Not just that, we have also started producing films for theatrical premieres. And we are also experimenting a lot with genres.”

When questioned about the genres that work and how streaming in its early days was dominated by crime thrillers, Nikhil spoke about the significant creative shifts underway. He noted that young audiences have always consumed a wide range of genres, but the creators earlier found thrillers easier to structure for binge viewing. Over time, however, greater confidence has enabled more layered and emotionally resonant storytelling. He added that audiences are embracing stories with deeper themes. “You may forget a show or plot, but you won’t forget how that show or story made you feel,” he said. Giving examples of Original series such as Panchayat, Gram Chikitsalay, and Dupahiya, he also highlighted the resurgence of rooted Indian narratives, as well as the rise of female-led, female-oriented stories like Khauf. More than 80% of Prime Video’s originals in development and production have women at HOD positions, and 60% feature women in the writers’ rooms.

On being asked about Prime Video’s greenlighting process, Nikhil offered an open look into the process. He noted that while the service receives 500–600 pitches a month, only a limited number can move forward, not because the service is not open to ideas, but because of the sheer volume and the need to consider factors such as whether a story is unique, if something similar is already done earlier or in development, whether it aligns with broader content strategy . He emphasized that what stands out most are passionate ideas backed by conviction, clear storytelling intent, and the hard work creators put into developing their vision. Khauf and Dupahiya are some of the examples of successful shows driven by first-time showrunners/creators who approached Prime Video with clarity and deeply developed story worlds. What does not work – pitches driven solely by a desire to fit a brief rather than a genuine creative urge, noting that when a creator asks, “Aapka brief kya hai? Uss hisaab se hum content pitch kar denge,” (“what is your brief; we will tailor our pitch as per the same”) it signals a lack of conviction—not the passion and ownership Prime Video looks for.

Nikhil challenged the misconception that stories need star power to be greenlit, stating, “We are not looking to cast big names, we’re looking to cast great talent,” he said, citing examples such as Mirzapur, where the entire cast rose to stardom through their performance, or Khauf, which featured several newcomers. He also highlighted how independent stories and creators continue to thrive on the service, mentioning titles such as Stolen, In Transit, and Girls Will Be Girls, to name a few.

Responding to Suhani’s question on how Prime Video continues to develop big franchises such as The Family Man, Paatal Lok, Panchayat, and Mirzapur, Nikhil emphasized the rigour behind sustaining successful IPs. “Creating a successful tentpole IP is difficult, but I think it’s even tougher to sustain it and make it grow,” he noted stating that in many cases, new seasons have brought in three to four times the audience of earlier seasons. The Family Man is a recent example – Season 3 of the franchise shattered records by becoming Prime Video India’s most watched series of 2025, marking the strongest opening for the franchise, surpassing benchmarks set by the show’s previous two seasons. More than 60% of fiction shows at Prime Video have gone into multiple seasons or have new seasons under development. He also highlighted how audiences are embracing new IPs, citing examples of successful first seasons of original series such as Call Me Bae, Dupahiya, and Khauf, which have led to second seasons being put into development. In the unscripted space, new IPs such as reality series The Traitors and Two Much with Kajol and Twinkle have also received great response from audiences.

But the streaming space in India is buzzing with a lot of untapped creative potential and stories that are just waiting to be explored, he noted. “That’s the beauty of storytelling. But if I were to name one thing, I think we haven’t told a great story of a true-blue Indian superhero,” he concluded, “This is not something we’re trying to adapt from the west. We have such a fantastic culture, such great mythology, can we create our own homegrown superhero on streaming? And that becomes the next big thing that inspires people!”

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Raj and DK’s The Family Man Season 3 Breaks Records, Becoming Prime Video India’s Most-Watched Series of 2025 in Its First Week

Newsmantra — Thu, 04 Dec 2025 12:44:23 +0000

The latest season of the spy-action thriller was trending in the Top 5 in more than 35 countries, including the UK, Canada, Australia, the UAE, Singapore, and Malaysia, amongst others, and reached 96% of pincodes in India during its launch week, making it the best-performing season of the franchise

Created by Raj & DK and written by them along with Suman Kumar, The Family Man is directed by Raj & DK, with Suman Kumar and Tusshar Seyth joining as directors for season 3

The Family Man Season 3 features an outstanding cast led by Manoj Bajpayee, with Jaideep Ahlawat and Nimrat Kaur joining him, along with the much-loved returning ensemble including Sharib Hashmi, Priyamani, Ashlesha Thakur, Vedant Sinha, Shreya Dhanwanthary, and Gul Panag, among others

MUMBAI, India – December 3, 2025 – Prime Video, India’s most-loved entertainment destination, today announced the record-smashing performance of its coveted Original series The Family Man Season 3, which launched on November 21. The latest season has emerged as the most-watched series of the year on the service in India in its launch week, etching its position as the strongest season of The Family Man franchise. Reaching 96% of pincodes in India in its very first week, the unprecedented fandom for the exhilarating, high-stakes spy-action thriller has propelled it to the Top 5 in over 35 countries including the UK, Canada, Australia, the UAE, Singapore, and Malaysia, among others, surpassing the benchmarks set not only by its previous two seasons but also by any other title on the service in 2025. Since its launch on Prime Video in 2019, the series has remained a standout favorite among both audiences and critics. With Season 3 delivering its strongest opening yet, the franchise continues to deepen its impact and strengthen its bond with fans in India and across the world.

“The immense love and adulation that audiences have for The Family Man is evident in the spectacular reception of the latest season. Season after season, the series continues to set new records and draw even more audiences to it,” said Nikhil Madhok, Director and Head of Originals, Prime Video, India. “The gripping story, exceptional performances, and Raj and DK’s signature quirk, complemented by their distinctive storytelling style and heart-stopping thrills, are what have made the series so widely loved and a true audience favorite.”

Creators, directors, and writers Raj & DK added, “We’re deeply grateful to fans and audiences for their continued appreciation of The Family Man. It is their unwavering love that has made the series so popular across ages, regions, and languages. The overwhelming response to the latest season, even after a four-year wait, reaffirms that they value our efforts to make the series bigger, better, and more engaging and entertaining for them. And we are committed to pushing the boundaries of conventional storytelling to bring them fresh, relatable, and truly unmissable content.”

The post Raj and DK’s The Family Man Season 3 Breaks Records, Becoming Prime Video India’s Most-Watched Series of 2025 in Its First Week appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.