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New Delhi, 21st November, 2024: Prasar Bharati, the national public broadcaster launched Waves its OTT platform at the International Film Festival of India, Goa (IFFI).

Waves was launched by Dr. Pramod Sawant, Honourable Chief Minister, Goa. Speaking at the launch he said “It is indeed a momentous occasion for the Indian entertainment industry with the launch of Waves OTT. I am very happy to see the diverse range of content on the platform, including a host of films  and content across languages including Konkani.”

Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, present at the launch said  “Waves OTT marks a significant step in the Indian government’s Digital India vision. The Comprehensive, inclusive and diverse OTT will bridge the digital media and entertainment divide, on the back of its collaboration with BharatNet for last mile connectivity to rural audience.”

Waves makes its entry  as a wide-reaching aggregator OTT , with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages – Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese, spread across 10+ genres of Infotainment; Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations  (LionsGate PTC, to name a few) for video and gaming content (Mud Games, Tag Labs, Freak X Games and Game Tech Point), educational content (like PACE bringing test prep tutorials for students) and online shopping through CSC-SPV’s ONDC supported e-commerce platform. 

Chairman, Prasad Bharati, Shri Navneet Kumar Sehgal said “as part of our commitment towards healthy family entertainment and providing window for India’s rich and vast cultural landscape we are bringing one stop information hub to the millions of Indian homes. Waves is one of the only OTT networks which is your window to not only the world of clean family entertainment but also to shopping, games and news and current affairs for kids and youth. A bonanza for all.” 

Under its notified Content Acquisition Policy 2024 for acquiring content for Waves OTT, Prasar Bharati has curated a strong content lineup to satisfy diverse tastes of subscribers in all age groups across urban, metros, middle India and NRI audiences who seek Indian / regional / International viewing experience. 

Shri Gaurav Dwivedi, CEO of Prasar Bharati, at the event said, “Waves, brings a wide range of  content for clean family viewing, into every Indian home that can use this platform to watch, listen, read, play, shop in a curated environment. As a conscious step to unlock the potential of young creators in the creative economy, Waves also offers its platform to content creators like the National Creator Awardees – Kamiya Jani, RJ Raunac, Shraddha Sharma of Your Story, Tech Guru Gaurav Chaudhary some of who are at IFFI.” Waves has opened its portal to student grad films, and film and media colleges like FTII, Annapurna, AAFT have partnered with Prasar Bharati on Waves. 

New Films and shows on Waves to be screened at IFFI include Roll No.52 a student grad film from Annapurna Film and media Studio by Nagarjuna and Amala Akkineni aligning with the Young Film Maker’s theme of IFFI ‘24; Fauji 2.0 a modern adaptation of the iconic 1980s Shahrukh Khan show Fauji, and will be screened by Director Sandeep Singh and cast Gauhar Khan. The other films to be screened are Oscar winner Guneet Monga Kapoor’s social change film Kicking Balls a true story on child marriages and will screened by Guneet; Jackson Halt a crime thriller will be screened by Producer Neetu Chandra and Jaiye Aap Kahan Jayenge with a social message of mobile toilets screened by Sanjay Mishra. 

Spotlight on Waves includes Live events like the Prabhu Shriram Lalla Aarti live from Ayodhya and the monthly Mann ki Baat by Hon’ble Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will be carried live on WAVES from 22 November. WAVES has also launched a Cyber Security awareness campaign with Daily Video messages in partnership with CDAC, MeitY. This campaign is backed by programmes such as Cyber Crime ki Duniya (a fictionalized series) and Cyber Alert (by DD News features). 

Some other films and shows on WAVES are Fantasy action super hero Monkey King the Hero is Back, the national award winner film Fouja, Armaan, Vipul Shah’s thriller show Bhed Bharam, family drama Thode Door Thode Paas featuring Pankaj Kapoor, Kailash Kher’s music reality show Bharat ka Amrit Kalash, Sarpanch, BeCubed by Hotmail Founder Sabeer Bhatia, women centric shows and films Corporate Sarpanch, Dashmi, and Kariathi, Jaanki. WAVES also carries a selection of popular animation programs including Doggy Adventure, Chota Bheem, Tenaliram, Akbar Birbal, and games like Krishna Jump, Fruit Chef, Ram the Yodha, Cricket Premier League tournament.

Expanding the repertoire of content formats, language, genre and reach on Waves are Live channels including Doordarshan, Akashvani, and private channels across multiple categories such as news, general entertainment, music, devotional, sports.

Central Government ministries and states are also joining hands with Prasar Bharati to co-develop or contribute varied content such as docudramas, dramatized or fictionalized shows, reality shows with entertainment value, as an effective vehicle for meaningful messages.

Some content includes a documentary on the 75^th anniversary of the Hon’ble Supreme Court of India, cyber security awareness with CDAC MeitY, the NFDC archives titled Cinemas of India, the Information and Broadcasting Ministry’s rare archival content like historical photos compiled in subject-wise photos albums, and Journals and publications. The Ministry of External Affairs, Ministry of Finance, IGNCA, Ministry of Culture and India Post have also contributed informative and entertaining programming to WAVES.

The Digital Experience of Waves fuses Indian ethos with modern look and feel, friendly UI/UX, cross-Platform compatibility, personalized profiles and Curated Playlists. Waves is an OTT with a difference – it provides an e-commerce platform in collaboration with ONDC/ CSC-SPV that will promote MSMEs and local enterprises, fostering their growth and visibility.

This launch signifies a major leap forward not only for Prasar Bharati but the digital media and OTT audiences, as a complete ecosystem.

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The conference will bring together science and environment journalists from India and abroad to discuss issues like science communication in the age of convergence, the art of science storytelling, research papers  and popular content, social media influencers, creating a science niche in the media, regional media and so on.

The media conclave on November 6-7, 2019 will be inaugurated by Chairman of Prasar Bharati, Shri A. Surya Prakash and Dr Vijay P. Bhatkar, President, Vigyan Bharati and will be graced by some of the renowned names in the science media space who will present their perspectives in the different sessions.

Around 200 science journalists and communicators from India and some from abroad will interact with delegates, on how to give science content better in traditional as well as digital media to motivate and guide younger generations towards developing a scientific temper.

In an age where the contours of the word “media” are being constantly expanded – with fresh genres getting enabled by technology every year – it has become important to analyse how science and technology can be taken to the masses, impactfully, leading the young generation towards a more scientific temper and mindset.

Let us walk through the sessions:

Science communication in the age of convergence

We now live in an age when newspapers are outdone by live satellite television and televisions are outdone by social media and p2p mobile messengers. The coming together of print, radio, television and internet has brought about a paradigm shift in the way the consumer consumes content today. This session will discuss how that changes the way one writes or films.

The Art of Science storytelling

Storytelling can make or break an article or a film. The real impact of writing an article or messaging in a film depends on how well the story gets conveyed to the reader or viewer – through language, diction, cinematography, graphics and info-graphics. Technology has brought in many tools that can make an article or a film or a radio programme more impactful. This session will highlight all these aspects of science storytelling.

Science Research: Papers vs Popular Content

The world of research in science and technology often measures reach and success by the number of papers published and citations received. But for the masses in general, science needs to be simplified and disseminated in popular publications. This session will dwell upon the difference between the two which is often misunderstood, resulting in profile and expectation mismatches.

Influencers – The Newest edge of outreach

With the advent of social media, traditional media has lost much of its sheen. Big media houses don’t hold the monopoly of achieving reach any longer. There is now a whole breed of enterprising bloggers who have managed to secure a large enough audience, which makes them “influencers” by their own right. The session on influencers will deliberate on how science and technology can leverage them well.

Creating a practical Science niche in the media                                                 

Why do most journalists opt for either politics or business or sports in their careers? Why do we see so few focused and committed science journalists in India today? Is this just a business viability issue for media houses, or is the prospect of science writing or film making not projected properly as a strong proposition? Discussions in this session will focus on these questions.

Science in regional media – New Frontiers

As English content consumption plateaus out on the internet, the next frontier is surely about regional languages. This is being fueled by the growth of regional language portals, OTT platforms and an ever-increasing penetration of broadband internet into India’s small towns and rural countryside. Where can all this lead us and how ready are we to leverage it fully—in the regional media session will take us through these issues.

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