The event featured prominent dignitaries including Mr. S. S. Roychoudhury, Chief General Manager (Maintenance) of RSP, who served as the chief guest and highlighted the significance of adapting PR strategies in a digital context. Mrs. Archana Satpathy, Chairperson of PRCI Rourkela Chapter, delivered the welcome address and expressed gratitude to key figures such as Mr. MB Jayram, Chief Mentor and Chairman Emeritus, and Ms. Geeta Shankar, National President, for their support.

The seminar included a presentation by Mr. Sasanka S. Pattanaik, Deputy Manager (PR) at RSP, who discussed innovative strategies for audience engagement in the digital era. Dr. Anjana Maitra, Vice-Chairperson of the Rourkela Chapter, shared insights from the  Global Communication Conclave held in Mangalore, where she moderated a panel discussion. The event fostered an interactive atmosphere, encouraging participants to exchange ideas and best practices, culminating in engaging activities such as a spot quiz led by Mr. Joydev Majumdar, Assistant Manager (PR).

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Mr. S. S. Roychoudhury, CGM (Maintenance) RSP was the chief guest of the function. Present on the occasion were Mrs. Archana Satpathy, GM (PR) & CoC and Chairperson of PRCI Rourkela Chapter, Dr. Anjana Maitra, Vice-Chairperson PRCI Rourkela Chapter, Mr. J J Das, PRCI Rourkela Chapter , office bearers and other members of the chapter. The event brought together industry professionals to discuss the evolving landscape of public relations in the digital age.

Mrs. Archana Satpathy, Chairperson of PRCI Rourkela Chapter, delivered the welcome address, and also thanked Mr. MB Jayram, Chief Mentor and Chairman Emeritus, Ms. Geeta Shankar, National President, Dr T Vinay Kumar, Director & Secretary, and all the members of the General Council for choosing the Rourkela Chapter for the award.

Mr. Roychoudhury in his address outlined the importance of Public Relations in the digital age outlining examples from his work life. Dr. Anjana Maitra shared her experiences of attending the 18th Global Communication Conclave of PRCI held in Mangalore on 11th-12th November, where she also moderated a panel discussion. Mr. Sasanka S. Pattanaik, Deputy Manager, (PR) RSP and Secretary of PRCI Rourkela Chapter, presented on “Redefining Audience Engagement in the Digital Era,” offering insights into innovative engagement strategies. A rich interaction session was held allowing participants to exchange ideas and discuss best practices of PR.

The event also featured a spot quiz conducted by Mr. Joydev Majumdar, Asst. Manager (PR) and member of PRCI Rourkela Chapter, engaging attendees in a lively test of their media and PR knowledge.

At the outset, the PRCI Anthem was played followed by traditional lamp-lighting ceremony and recitation of a shloka by Ms. Geetika Yadav. Mr. Sangeet Pattnaik, Joint Secretary anchored the event while Mr. C. K. Sharma, Treasurer, of the Chapter proposed a formal vote of thanks.

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