Bengaluru, 11 November 2024: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is making promising efforts in improving health and nutrition in rural communities with the celebration of ‘Poshan Maah’ across the nation. This initiative focuses on combating malnutrition and anaemia, especially among children and women, by promoting health awareness and nutrition education in its core areas of operation.

‘Poshan Maah’ is a nationwide celebration dedicating the entire month of September to promoting nutrition awareness and driving action towards building a healthier India. The CSR team implemented key activities like nutrition camps, health awareness sessions, and community outreach programs.

These initiatives aim to educate families on the importance of balanced diets, provide vital health screenings, and offer support in tackling malnutrition. The CSR team is also collaborating with local health workers and volunteers to ensure that these programs reach the most vulnerable populations, making a tangible impact on the community.

Ambuja Cements’ commitment to human capital is further strengthened through the celebration of ‘Poshan Maah’. The Company continues to drive change at the grassroots level, working tirelessly to reduce malnutrition rates and improve the overall well-being of rural communities across the nation.

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This initiative aims to reinstate the importance of millets in the daily diet of children and the community at large. Through such supplements and nutrition centric programs, Nand Ghar is supporting the government in taking further the vision of a healthy and nourished India.

Priya Agarwal Hebbar, Chairperson, Hindustan Zinc Ltd. and Non-Executive Director, Vedanta remarked, “Following the success of the multi-millet nutri bar that we launched last year to combat malnourishment amongst children, we are delighted to celebrate Poshan Maah with the introduction of a nutritious millet shake at our Nand Ghars. Delivering child nutrition has taken centre stage at Nand Ghar, especially with our ‘Khaana Khaaya Kya’ movement, which aims to create a world where every child is healthy and well-nourished. The new millet shake is another step in this direction. It reiterates our dedication to the dream that no child should go to bed hungry”

The protein-dense millet shake, known for its nutritional value, has been manufactured by a startup Millet Bowl. Introduced for the first time in India, this patented and FSSAI certified product is rich in 23 essential vitamins and minerals, low in calorie with plant-based protein. It comprises Ragi, Bajra, Foxtail, and Kodu and prepared as a dairy-free, easy-to-consume liquid shake. It also contains purified water, jaggery, multi-millet flour, plant protein isolates, cocoa powder, coconut milk powder, vitamins, minerals premix, and vegan stabilizers. With a shelf life of 6 months, the product is designed to ensure long-lasting nutritional support. The Nand Ghar children will be enjoying the shakes in chocolate flavor.

Commenting on the launch of the program, Shashi Arora, CEO, Nand Ghar said, “At Nand Ghar, we strive to nurture the future of India by addressing the critical issue of childhood malnutrition. By commencing the distribution of millet shakes to children across our centres during Poshan Maah, we are providing them with a nutrient-rich, traditional superfood. The initiative is an outcome of the #KhaanaKhaayaKya movement launched earlier this year, which has achieved massive success and is aimed at enhancing child nutrition. By leveraging the contributions received and utilizing a dual-channel approach, we aim to maximize reach and foster collaborative efforts for sustainable child nutrition improvement.”

This intervention highlights the Foundation’s unwavering dedication towards community welfare and child nutrition, ensuring that children attending Nand Ghar receive the nourishment they deserve. Besides nutritional supplements such as the millet shake, Nand Ghar facilitates nutritious meals, and take-home rations for children and pregnant and lactating women to ensure their holistic growth and development.

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