These deployments reflect PFL’s continued shift toward building an organisation where AI becomes foundational to how the business operates and scales. Rather than solving in silos, the company is focused on deploying systems that can learn, adapt, and deliver impact across functions, from risk and compliance to infrastructure and finance. Each solution is designed to simplify complexity with clarity, and accelerating the company’s ambition to lead as a digitally confident, operationally agile NBFC. 

Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said: “We’re not treating AI as a one-time upgrade. It’s a long-term capability we are building deliberately across the organisation, grounded in responsible use and real business relevance. Our aim is to embed intelligence into the very fabric of how we operate, enabling faster decisions, sharper insights, and stronger outcomes. This is about shaping an organisation that is not just digitally enabled, but fundamentally future-ready.”

1.    Agentic AI for Data Quality Index (DQI): PFL has unveiled an agentic AI solution for DQI, designed to autonomously drive operational data integrity at scale. It is a self-driven system that understands internal business needs and external regulatory requirements, reduces manual intervention, and delivers audit-ready transparency. With features such as anomaly detection, self-adaptive validation logic that evolves with new requirements, and context-aware data validation, the solution empowers smarter, compliant, and scalable operations across business lines.

2.    AI-Powered Infrastructure Management Solution: PFL also introduced an AI-powered infrastructure solution that streamlines property acquisition to facilitate its 400 phase-wise branch expansion across Tier 2 and Tier 3 cities. The solution validates regionally prepared legal documents, such as title deeds, municipal records, and NOCs, through multilingual translation and intelligent data extraction. It generates internal validation reports that cross-check external Title Search Reports, enhancing governance, reducing human error, and enabling decisions in under 5 minutes after document upload, compared to the earlier 2–3 day turnaround.

3.    Fin-Bot for Financial Intelligence: Expanding its transformation efforts into finance operations, PFL introduced Fin-Bot, an advanced AI-powered financial intelligence solution, designed to deliver precision-driven financial analysis backed by meaningful insights on both internal and competitive performance. Developed entirely in-house, the solution aggregates data from multiple systems into a centralized repository and offers customized reports across key financial metrics. It enhances governance by reducing the risk of errors and enabling informed decision-making, while significantly improving turnaround times for disclosures.

4.    AI-Powered Invoice Management Solution: PFL also introduced an AI-powered invoice management solution that automates the reading and validation of sourcing channel invoices based on predefined policies and compliance standards. By harnessing machine learning and AI-vision models, the system enhances accuracy, reduces manual effort, and expedites processing, allowing the finance team to handle surging invoice volumes with improved precision. The solution supports scalable, policy-driven approvals across departments, streamlining financial workflows, minimizing operational overhead, and empowering teams to focus on more strategic initiatives.

At PFL, AI will emerge as a strategic differentiator and game-changer across core areas, right from risk calibration and fraud detection to marketing, compliance, HR, governance, audit, and underwriting quality assessment. The company is actively scaling its AI efforts with 35 projects, of which 8 have been successfully completed. PFL continues to deepen its commitment to its AI-first approach, driving intelligent automation, accuracy, and future-ready innovation.

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Consumer durable loans present PFL with a strategic opportunity to drive faster customer franchise growth through instant, point-of-sale loans and digital onboarding, enabling real-time customer acquisition and building scale efficiently with a tech-first approach. Additionally, this offering creates a strong cross-sell flywheel, as consumer durable loan customers become potential leads for personal loans, insurance, and other financial products—creating a natural cross-sell funnel, high engagement and strong visibility across cities and catchments.

Commenting on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said, “This is not just a product launch – it’s a strategic lever to scale our retail business faster, deeper, and more profitably. It unlocks access to millions of new customers and enables us to serve them across their financial lifecycle.”

The new product enables faster loan sanctions within 5 minutes, ensuring a seamless experience for both salaried and self-employed individuals at dealer locations. It provides access to flexible EMI structures, competitive interest rates, and a wide retail partner network. This offering not only simplifies access to financing but also aligns with the growing demand for consumer durable loans—a high-growth, high- frequency segment with significant potential for formal credit penetration.

India’s consumer durables market is booming, with financing penetration increasing significantly in Tier 2 and Tier 3 cities. According to PFL, the current finance penetration in consumer durables stands at 30 percent and is growing rapidly in these regions. As millions of first-time borrowers seek financing for smartphones, electronics, and appliances through EMIs, Poonawalla Fincorp sees this as a gateway to rapid customer onboarding and long-term relationships. The company is entering the market at the right time with the right digital stack and ecosystem partnerships. It aims to become a trusted household brand by addressing consumer needs while adapting to local market dynamics.

PFL’s initial priority is to institutionalize its acquisition processes end-to-end within the first 90 days and gradually scale the business across geographies, in line with its risk-first approach. In phase one, PFL plans to expand into 70 locations across key metros, as well as Tier 2 and Tier 3 cities, collaborating with 5,000 dealers, including regional retailers and small businesses with strong local reach. Additionally, the company is partnering with leading OEMs that hold significant market share across various regions.

In addition to launching its consumer durable loan business, PFL is enhancing payment systems by enabling real-time disbursements for dealers, replacing the traditional batch processing system with a faster settlement process.

With this business launch, PFL has now launched 6 new businesses in line with its commitment. With the addition of Consumer Durable Loan business, the company has further strengthened its secured lending portfolio. It continues to focus on simplifying lending, creating customer delight, and enhancing experiences, which remain its top priorities.

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Bengaluru, April 15, 2024: Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group promoted NBFC focused on Consumer & MSME Lending, has expanded its portfolio of secured lending products with the launch of its Gold Loan Business. This new offering provides a secure, fast, and transparent financing solution for individuals and businesses, catering to diverse financial needs such as business expansion, agriculture costs, and personal expenses.

With faster approvals in less than 30 minutes, minimal documentation, and multiple repayment options, customers can unlock the value of their gold without selling it – ensuring financial flexibility while preserving long-term wealth.

Commenting on the launch, Mr. Arvind Kapil, MD & CEO, Poonawalla Fincorp, said, “Our gold loan offering represents a natural progression in our secured lending portfolio, combining traditional value with modern convenience. We have designed this product with the customer journey at its core, respecting both the emotional and financial value of gold. At Poonawalla Fincorp, customer asset safety and transparency remains paramount, while delivering reliable and premium services.”

Gold holds significant importance in Indian households as a reliable source of wealth and security, serving as a strategic asset for those needing quick access to funds. The gold loan market in India represents a substantial opportunity, with projections indicating robust growth over the next several years across both urban and rural markets. Other than being a secured business, gold loan offers the strength of low credit risk and resilience during economic uncertainty. PFL is strategically positioned to capture this growing opportunity through its customer-centric approach and commitment to delivering premium services tailored to borrowers’ needs.

To strengthen its presence across Tier 2 and Tier 3 cities with a secured product, PFL plans to open 400 new branches in a phased approach over the next four quarters. The company facilitates loan access through its branches and localized outreach, having onboarded industry professionals to provide tailored financial solutions and enhance customer experiences across regions.

Built on the pillars of trust, transparency in valuation, security, and governance-first, PFL’s Gold Loan offers reliable solutions to address customers’ financial needs. The company maintains its risk-first approach to delivering timely financial solutions that bridge the credit gap while empowering customers to retain their precious assets. It remains committed to simplifying lending, creating customer delight, and enhancing experiences, which are the company’s top priorities.

For more details, visit the website or download the Poonawalla Fincorp app.

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Bengaluru, April 08, 2025: Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group promoted NBFC, focused on Consumer & MSME Lending, has today announced the launch of its Shopkeeper Loan Business. The solution addresses key financial challenges faced by small retailers and kirana stores, including cash flow, inventory, and customer management, while enhancing their operational efficiencies.

Building on its vision to become the preferred financier for the self-employed segment, PFL aims to enhance the competitiveness of small retail businesses through its customized financial solutions.

Commenting on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said: “India’s small retailers are the backbone of our consumer economy, yet their growth is often constrained by limited access to timely credit. With our Shopkeeper Loan, we are taking a decisive step to bridge this gap — offering tailored financial solutions that address their working capital needs and support long-term business resilience. By combining our risk-first and customer-centric approach, we aim to empower these businesses to thrive in an increasingly competitive retail environment.”

Small retailers and kirana stores form an integral part of India’s traditional domestic trade, contributing significantly to local economies across semi-urban and smaller towns. However, they have historically relied on family funding. PFL believes there is a great and attractive opportunity to bring them into formal credit.

The company aims to provide tailored financial solutions to small retailers and kirana stores across India. In the first phase, PFL is operationalizing 44 locations and institutionalizing its systems for a customer-centric approach. With the launch of the Shopkeeper Loan Business, PFL has now launched 4 new businesses.

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As part of this launch, PFL has also introduced a technology solution aligned with its risk-first approach. The solution focuses on reducing the documentation process for customers, enabling faster turnaround time and a seamless onboarding experience. By integrating with various technology partners, the company has developed assessment framework with validation from verified sources.

With a strong focus on Bharat’s tier 2 and tier 3 markets, PFL plans to initially enter 68 locations across 12 states in the first phase, with further plans to expand to 400 locations across 20 states through a hub-and-spoke model in the next phase. CV loans will be offered through direct-to-customer, dealers, and channel partners. The company has onboarded industry professionals to provide tailored financial solutions and enhance customer experiences.

Commenting on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said “Commercial transport sector continues to be the backbone of our growing economy. Our new Commercial Vehicle Loan directly facilitates the financial needs of transporters with streamlined processes and hassle-free documentation. It also adds clear strength to the bouquet of our secured businesses.”

India’s booming e-commerce sector, rapid industrial growth, and ambitious infrastructure development have fueled a rising demand for both new and used commercial vehicles nationwide. The used commercial vehicle segment, projected to form a significant part of PFL’s Commercial Vehicle loan portfolio, stands as a cornerstone of this initiative, driving affordability and opportunity across the transport and logistics ecosystem.

Adopting a strategic, risk-first approach, PFL not only facilitates quicker loan disbursements but also ensures that fleet owners and transporters can expand their operations with confidence and stability. The company continues to focus on simplifying lending, creating customer delight, and enhancing experiences, which are its top priorities.

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With the global AI in Audit market projected to reach USD 11.7 billion by 2033 at a CAGR of 27.9%, as mentioned in the market.us ‘Global AI in Audit’ report, many attribute this growth to GenAI’s ability to pinpoint high-risk areas and detect anomalies, enabling a sharper focus on critical issues that might otherwise go unnoticed.

By integrating ServiceNow’s AI- driven workflows, Poonawalla Fincorp will not only strengthen its risk management framework and streamline internal audits but also optimize governance mechanisms. This transformation will enhance the accuracy and reliability of audit outcomes, building trust with clients and regulatory bodies. Generative AI goes beyond analyzing existing data and aims to create new content for the auditors that resembles the patterns and characteristics of the data it was exposed to. These models learn patterns and features from large datasets, enabling them to generate new content which enriches the overall governance mechanism.

The adoption of Generative AI-based automation shall enable:

• Automated Audit Report generation & risk assessments with greater accuracy and speed.
• Smarter Anomaly Detection & outliers
• Data-Driven Insights for Decision-Making: AI-powered analytics will provide predictive insights, enabling auditors to forecast potential risks and take proactive governance measures.

Speaking on the collaboration Arvind Kapil MD & CEO, Poonawalla Fincorp, said: “At Poonawalla Fincorp, we continuously invest in digital transformation to enhance operational efficiency and governance. By leveraging ServiceNow’s  Generative AI solutions, we will significantly improve the accuracy, speed, and depth of our audit processes. This will not only help in proactive risk identification but also ensure seamless compliance with evolving regulations.”

Ganesh Lakshminarayanan – GVP, Sales and Managing Director, India and SAARC – ServiceNow added: “We are excited to work with Poonawalla Fincorp as they continue to set new benchmarks in governance and risk management by embracing Generative AI-powered solutions. Their governance-first and risk-first approach reflects a deep commitment to operational excellence, regulatory compliance, and trust. The ServiceNow platform will help enhance the accuracy and efficiency of audit processes and transform financial operations with intelligent automation, enabling Poonawalla Fincorp to navigate the evolving regulatory landscape with confidence and agility. We look forward to working together to drive innovation and deliver meaningful, long-term value.”

This investment in ServiceNow technologies marks a significant milestone in leveraging Generative AI for governance, compliance, and audit functions within the financial sector. Poonawalla Fincorp’s adoption of AI- driven audit automation is part of its broader vision to build a technology-first, transparent, and customer- centric financial ecosystem. This vision is supported by previous initiatives, such as the successful integration of AI in HR operations in collaboration with IIT Bombay, which significantly enhanced efficiency and reduced operational costs. The Company plans to continue investing in digital transformation and innovation to stay ahead of industry trends and meet evolving customer needs.

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Poonawalla Fincorp’s AI integration has revolutionized HR processes by drastically reducing the time to finalize job offers from traditionally around ten days to just under one—a 90% decrease. This accelerated process is made possible by advanced AI tools that efficiently handle document verification and candidate screening. The use of AI has not only sped up the recruitment cycle but also achieved significant reduction in operational costs, significantly enhancing both efficiency and cost management.

Mr. Arvind Kapil, MD and CEO, Poonawalla Fincorp, said, “This is a transformative year for Poonawalla Fincorp as we intensify efforts to create a strong, customer-focused ecosystem. We are committed to improving our team’s capabilities, which are crucial to our success. We are branching out into new business areas and setting up new distribution networks. The integration of AI in our HR processes is just the start of our extensive plan to lead in digital innovation and incorporate AI throughout compliance, customer service, and business and operations.”

Poonawalla Fincorp balances AI with a personal touch, ensuring AI eliminates tedious tasks and frees HR to focus on meaningful human interactions. Key AI-first functions now include:

• Quick candidate matching: By using AI, resumes are quickly matched to job descriptions, helping recruiters identify the best candidates faster and more accurately.
• Instant document checks: Using AI, candidate documents are automatically verified and processed. This saves time and reduces errors associated with manual checking, streamlining the initial steps of hiring.
• Efficient candidate processing: This includes managing and processing candidates with minimal human intervention, only stepping in when necessary. This makes the recruitment process faster and more efficient.
• Automated job postings: AI systems handle the creation and posting of job listings, ensuring accurate and effective job descriptions are communicated quickly across platforms with little need for manual input.
• Real-time candidate screening: Automated systems assess candidates qualifications and fit for the role in real-time, providing immediate call-to-action and speeding up the selection process.

In addition to these enhancements, the HR team at Poonawalla Fincorp is developing a WhatsApp- powered AI bot system to transform the employee experience. These bots will provide instant support, resolving queries about leave, payroll, policies, and benefits in real-time, further reducing reliance on human-operated systems and streamlining processes. By assessing candidates’ technical and cognitive skills more accurately, the AI integration will also enhance support for unbiased and well-informed hiring decisions.

The Company has partnered with IIT Bombay for critical part of the AI implementation. “AI is bringing significant changes in development of the Financial services Sector. Poonawalla Fincorp has embarked on a journey to bring transformation in its ways of doing business using AI. We are happy to jointly work towards an efficient model of Industry with Academia in solving business problems by collaboration. Currently we are working on HR and other transformation projects with more to come in the pipeline.” said Dr. Pushpak Bhattacharyya, Department of Computer Science and Engineering from IIT Bombay.

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