An MBA from IIM Bangalore, Chayan brings over 15 years of multi-sector experience, blending strategic insight with hands-on execution. His career spans high impact roles at American Express and Jabong, complemented by entrepreneurial success as co-founder and CEO of Qandle – an HR SaaS venture that achieved profitability and was later acquired in 2025.

Commenting on his appointment, Chayan Mukhopadhyay said, “Pluckk has already demonstrated strong traction in the fresh and clean eating space in Bangalore, Delhi, Mumbai and Pune. My immediate focus will be to scale the brand rapidly and profitably across 20 cities by strengthening our sourcing and supply chain capabilities, while expanding our presence both offline and online. Our ambition is to make Pluckk a household name among NCCS A audiences who value freshness and clean eating. I deeply resonate with Pluckk’s vision of helping India eat fresher and cleaner, and I look forward to contributing to this movement by bringing in my entrepreneurial and operational experience.”

Pratik Gupta, Co-founder of Pluckk, added, “Chayan’s proven track record in operational leadership and entrepreneurial growth makes him the perfect fit to lead Pluckk’s journey forward. Pluckk has built a strong connect with urban, busy professionals who want to eat better, without compromising on lifestyle or convenience. As this segment grows, along with rapid expansion of quick commerce and modern retail, Pluckk has the perfect tailwinds to scale across the country. His arrival marks a significant milestone as we accelerate our vision to redefine fresh food consumption in India.”

Chayan combines deep operational expertise with a keen understanding of profitable venture building, positioning him to lead Pluckk through its next phase of rapid expansion.

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Pluckk’s offerings include ozone-washed fruits and vegetables sourced directly from partner farms, certified non-GMO products, and HACCP-certified quality assurance. The company’s product range spans daily essentials, exotic selections, cuts, mixes, and juices, totalling 90 distinct items.

Commenting on the partnership, Saurabh Bansal, Chief Merchandising Officer, Spencer’s Retail, “Our partnership with Pluckk marks a significant step towards enhancing the fresh food experience for our customers. Pluckk’s expertise and commitment to quality align perfectly with Spencer’s mission to offer the best products to our customers.”

Pratik Gupta, CEO of Pluckk, further added, “We are excited to partner with Spencers Retail to introduce our high-quality produce to their customers. This collaboration allows us to showcase the best of our offerings, ensuring consumers have daily access to fresh, healthy, and safe food. We anticipate doubling our presence over the next 12 months.”

Pluckk operates in major cities like Delhi, Mumbai, Bangalore, and Pune. The company connects farmers directly to consumers, delivering over 2 million products every month to half a million homes.

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Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, a venture by 23BMI Life Sciences Pvt Ltd, is revolutionizing the nutrition industry with its award-winning meal replacement products like smoothies, soups and bars along with personalized nutrition plans. Their innovative approach addresses various health concerns, such as weight management, PCOD, diabetes, and high cholesterol. Their products are available Pan – India on leading platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket. Upnourish is the only Indian meal replacement brand to have an exhaustive range of smoothie flavours like Double Chocolate, French Vanilla, Strawberry, Mango, Thandai and Café Frappe and Soups in Manchow, Tomato, and Creamy Onion flavours. Upnourish’s target audience is typically in the age group of 28-55, both male & female & majorly from Tier 1 & 2 Indian cities.

Meanwhile, Pluckk redefines ‘farm-to-table’ by offering over 300 fruits, vegetables, meal kits, juices, dips, soups, smoothies, and salads directly to consumers, bypassing intermediaries. Pluckk ensures the freshest, highest-quality produce through innovations like Ozone-washing and traceability.

Commenting on the acquisition, Pratik Gupta, CEO, Pluckk said, “We are taking our commitment of providing the best quality fresh food to Pluckk’s customers to the next level by adding a nutrition dimension. We are thrilled to welcome Upnourish into the Pluckk family as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve on-the-go nutrition needs through their meal replacement smoothies, soups and bars.”

Kuonal Lakhapati, Business head & Co-Founder, Upnourish, added, “India’s share in the global nutrition category is poised to grow by 6X from 2% to 12% by 2029. We are thrilled to join hands with Pluckk in this exciting new chapter. Pluckk’s commitment to delivering clean, fresh, high-quality produce, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter, and bolder.

Aayushi Lakhapati, Chief Nutritionist & Co-Founder, Upnourish, further added, “With our current hectic lifestyles, the vast majority of people do not prioritize nutrition. We are solving this nutrition problem through easy-to-use and tasty meal replacement smoothies, soups, and bars in several exciting flavours that are convenient and accessible to all. With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate their offering thereby enabling holistic health to a much larger audience.”

Pluckk serves major urban centers like Delhi, Mumbai, Bangalore, and Pune, ensuring fresh produce is accessible through top online and offline retailers, including Amazon, Nature’s Basket, Swiggy, Zepto, and Blinkit. By fostering direct connections between farmers and consumers, Pluckk delivers over 2 million products each month to 500,000 households.

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