Pinkathon is India’s largest women’s running movement dedicated to promoting health, breast cancer awareness, and active lifestyles among women of all ages. As part of the promotional event at Vivekanand Education Society, participants experienced a glimpse of the spirit and purpose Pinkathon carries across the country.

Milind Soman graced the event and interacted with participants, encouraging families; especially senior women; to come together, celebrate fitness, and embrace healthier living. His presence energized the crowd and gave a strong kick-start to the Pinkathon promotional event ahead of the main Pinkathon marathon.

Speaking about hosting the event, Dr Prakash Lulla, Treasurer, Vivekanand Education Society said, “We are proud to be a venue partner for the Pinkathon Promotional Event and support an inspiring movement that brings generations together through health and fitness. At VES, we believe in fostering community well-being, and this event beautifully aligns with our commitment to holistic development.”

The post Vivekanand Education Society Hosts Milind Soman’s Pinkathon Promotional Event Highlighting the Grandmother’s 10K Run Initiative appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

·         Aim to engage more than 7000 women in Bengaluru alone

·         From 3 km community runs to 100 km ultras, Pinkathon 2025–26 will begin its Bengaluru chapter on January 25 at Sree Kanteerava Stadium, Bengaluru

Bengaluru, November 18^th, 2025 : Zydus Lifesciences Ltd., a global innovation-led healthcare company, and Pinkathon, India’s biggest women’s run, today announced the 7^th edition of the Bengaluru Pinkathon scheduled for January 25^th, 2026, at the iconic Sree Kanteerava Stadium, Bengaluru as a part of their ongoing nationwide campaign to raise awareness on breast cancer and women’s health. The Bengaluru run aims to bring together 7000 women from all walks of life to spread the message of early detection and regular self-breast exams.

As part of its collaboration with Pinkathon, Zydus aims to reach women across six major cities in India, Mumbai, Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai, through the 2025–26 Pinkathon season. The Bengaluru event reinforces Zydus’ continued commitment to empowering women to take charge of their health and well-being.

The official announcement was made by Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato Oncology, Aster CMI, Bengaluru and Milind Soman, Founder of Pinkathon, along with Ankita Konwar, Founder of Invincible Women. The leaders reiterated their shared mission to drive awareness around the importance of preventive healthcare, especially in the fight against breast cancer.

Speaking on the campaign, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.”

Unveiling the 7th Bengaluru Pinkathon at the city press conference, Milind Soman, Founder of Pinkathon, said, “Pinkathon has always been more than a run – it’s a movement that inspires women to prioritise their physical and emotional well-being. Every edition reminds us of the power of community when women come together for their health. With the support of Zydus this year, we are strengthening our mission of spreading awareness about breast cancer and ensuring that every woman understands the importance of early detection.” Over the next six months, Zydus Pinkathon will travel to Delhi, Hyderabad, Kolkata, and Chennai, engaging more than 30,000 women nationwide.

Ankita Konwar, Founder, Invincible Women, said, “For me, Pinkathon is a safe, joyful space where women of all ages, backgrounds, and abilities show up for themselves. Every woman who steps out to participate makes a statement — that her health matters. This collaboration with Zydus enables us to amplify conversations around self-examination and proactive health choices, and I’m excited to see Bengaluru turn up in full strength.”

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, with rising cases in India. Over 2 lakh women are diagnosed with breast cancer each year, and tragically, every 8 minutes a woman loses her life due to late diagnosis. The Easiest Exam campaign by Zydus encourages women to take charge of their health through a simple 3-minute monthly self-breast examination.

Speaking on the occasion, Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato-Oncology at Aster CMI Hospital, said: “Breast cancer remains one of the most common cancers among women, but early detection can significantly improve outcomes. Initiatives like Pinkathon are essential in encouraging women to take proactive steps such as a simple monthly 3-minute self-check that can prove life-saving.”

The second edition of the Easiest Exam campaign has been launched this October during Breast Cancer Awareness Month, focusing on the message, “Do haath, teen minute aur ek easy exam” a simple yet powerful habit that can help save lives. The initiative includes awareness drives, podcasts, stories of breast cancer warriors, and expert conversations with oncologists to break myths and stigma surrounding breast cancer.

The post Zydus and Pinkathon Unite to Champion Breast Cancer Awareness in Bengaluru appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, 23 September 2025 : Zydus Lifesciences Ltd., a global innovation-led healthcare company, and Pinkathon, India’s biggest women’s run, today announced their nationwide collaboration to drive awareness on breast cancer and women’s health. The initiative is part of Zydus’ “Easiest Exam” campaign, now in its second edition, which emphasizes how a simple 3-minute self-breast exam every month can help save lives through early detection. As part of this effort, Zydus Pinkathon will travel across six major cities in 2025–26, engaging more than 30,000 women nationwide. The journey will begin with the 10th edition of the Mumbai Pinkathon on 21st December 2025 at MMRDA Grounds, BKC, followed by Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai.

The official event was unveiled by Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., Meha Patel, Vice-Chairperson, Zydus Foundation, actor and renowned fitness icon Milind Soman, Founder of Pinkathon and Ankita Konwar, Founder of Invincible Women. They expressed their enthusiasm for the event, highlighting its mission to encourage women to prioritize their health. They particularly highlighted the importance of regular self-breast exam and Zydus Pinkathon’s vital role in raising awareness about early detection in breast cancer.

Speaking on the occasion, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences, said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.”

Milind Soman, founder and the driving force behind Pinkathon, said, “At Pinkathon, our mission has always been to encourage every woman to take charge of her health and fitness, while building a community that celebrates strength and inclusivity. With Zydus coming on board as the Title Partner for Pinkathon we are taking this mission on a larger scale and urging women from all walks of life to participate and make health their priority. Together with Zydus, we are creating a powerful platform that will not only raise awareness but also drive meaningful action for women’s health across India.”

Ms Meha Patel, Vice Chairperson, Zydus Foundation said, “A woman is at the very core of the entire family’s happiness and wellbeing. Therefore, It is very important to spread the message that women need to prioritise their health. As it is rightly emphasised today, ‘Swasth Nari, Sashakt Parivaar’. The awareness on self-breast exam to help detect breast cancer early can be a life-saving step for millions of women as we need to arrest the alarming rise of breast cancer cases in India.”

The 2025–26 season of Zydus Pinkathon will offer race categories across fitness levels—3 km, 5 km, 10 km, and ultra-distances of 50 km, 75 km, 100 km, and the 100 km relay under the Invincible Women initiative.

The Easiest Exam Campaign

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, and the rising cases in India is deeply concerning. In India, over 2 lakh women are diagnosed with breast cancer every year. Unfortunately, of these, every 8 minutes a woman dies because of last stage diagnosis. If detected early, it is treatable. Zydus’ campaign, The Easiest Exam, urges women to take a simple yet powerful step towards their health – a simple 3-minute self-breast exam that should be performed regularly.

The second edition of the Easiest Exam campaign is scheduled to launch in October, a month globally recognised as Breast Cancer Awareness Month. The second edition of the Easiest Exam emphasises on how ‘Do haath, teen minute aur ek easy exam’ can change a women’s life. The initiative will encompass awareness campaigns, podcasts, engagement with breast cancer warriors and on-ground events. Through thoughtful dialogues with some of India’s foremost oncologists the series will dispel prevailing myths and misconceptions associated with breast cancer. The objective is to address the stigma around breast cancer and dispel myths. The campaign will further highlight the journeys of breast cancer warriors—stories of strength, resilience, and hope.

The post Zydus and Pinkathon join hands to drive awareness on breast cancer across India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.