India | 24^th April 2025: Frido, a leading consumer healthcare brand known for its cutting-edge mobility and comfort solutions, has unveiled its first-ever experiential store at Phoenix Marketcity Mall, Viman Nagar, Pune. This marks a pivotal milestone in the brand’s growth story – transitioning from a digital-first disruptor to a hybrid player redefining retail in the health-tech space.

With a strong presence across the UK, UAE, and USA, Frido has built a reputation for transforming how people experience mobility, comfort, and wellness. While its digital-first model has enabled global reach, this foray into offline retail reflects a strategic move to blend the convenience of e-commerce with the power of personalized care, offering immersive, need-based solutions that go beyond what online platforms can provide.

More than just a retail outlet, the Frido Experiential Store is an interactive destination where technology, expert consultation, and real-time insights come together. A highlight of the space is the advanced foot scanner, which analyses pressure distribution, arch support, and posture alignment to offer a precise, personalized product fit. Licensed podiatrists are available for free consultations, guiding customers on common issues such as flat feet, heel pain, and posture-related discomfort ensuring that every purchase is tailored to an individual’s specific needs.

Highlighting the significance of Pune as the first store launch, Ganesh Sonawane, Co-Founder and CEO of Frido, said, “Bringing our first experiential store to Pune is more than a business decision, it’s a return to our roots, to the city that shaped our journey. But this store is also a leap into the future of wellness. Equipped with the world’s fastest foot scanner and advanced GAIT analysis, we’re able to assess pressure points, arch support, and posture alignment in a matter of seconds. With licensed podiatrists on-site, we’re blending clinical insight with cutting-edge tech to offer hyper-personalized comfort solutions that genuinely improve quality of life.”

Frido’s product range known for durability, ergonomic design, and long-term support benefits immensely from tactile interaction. Whether it’s the resilience of a cushion, the stability of a walking aid, or the structure of a precision insole, the physical experience helps consumers truly understand the product’s value, something that digital touchpoints alone cannot replicate.

Arif Khan, Co-Founder and COO of Frido, added, “Our digital-first journey has been instrumental in scaling globally, but nothing matches the impact of real human connections. This store is designed with people at the center – to listen, learn, and co-create with our consumers. As we continue to expand in international markets, our offline presence in India reinforces our roots and helps us serve communities more effectively.”

Anshuman Bharadwaj, Center Director, Phoenix Marketcity, Pune, “We’re excited to welcome Frido to Phoenix Marketcity Pune. Their unique approach to design and comfort fits perfectly with our vision of offering an indulgent, elevated experience for our customers. Frido’s addition is another step towards making Phoenix the destination for those seeking the best in lifestyle and innovation.”

More than a store, the space also functions as a live research lab, allowing Frido’s R&D team to collect feedback, observe consumer behaviour, and refine future innovations in design, fit, and customization.

This is just the beginning. Frido aims to expand its experiential store model across India, taking its mission of personalized comfort and foot health awareness to more cities. With each new location, the brand will continue to evolve its offerings based on real-world insights, further cementing its position at the intersection of technology, wellness, and design.

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