Mumbai, November 11, 2025 – Ahead of World Diabetes Day (14 November), PharmEasy, one of India’s leading healthcare platforms, has released its latest report titled “Diabetes: The Silent Killer Sweeping Across India”. The study, based on data from January 2021 to September 2025, analysed over 4 million diagnostic reports and 19 million medicine orders across 29 states and Union Territories. The findings highlight the growing burden of diabetes in India and the urgent need for early detection and long-term management.

According to the report, nearly 1 in 3 HbA1c test results fall within the diabetic range, while 1 in 4 individuals show signs of prediabetes. Together, this means more than half of those tested show some form of blood sugar irregularity — underscoring the growing scale of diabetes in the country.

“At PharmEasy, we witness every day how early testing and awareness can truly change lives,” said Gaurav Verma, Head of B2C, PharmEasy (API Holdings). “This report is more than data; it is a call for action. 1 in 2 people tested show high blood sugar levels. And there are millions of Indians unaware they are at risk of diabetes. Through accessible testing, continuous monitoring, and medical guidance, we aim to empower every Indian to take charge of their health. Awareness, timely diagnosis, and prevention must move hand in hand to control this silent epidemic.”

A Silent Epidemic Rising Across Ages

PharmEasy’s report reveals that diabetes is increasingly affecting younger adults. Even among those aged under 30, a significant proportion showed high blood sugar levels. The condition peaks after age 60, with 8 in 10 individuals tested falling into the diabetic or prediabetic range. A particularly sharp rise in high blood sugar cases is seen from the age of 30, indicating how early lifestyle and dietary factors start impacting metabolic health.

“Today, one of the most worrying trends in recent years is the changing age profile of diabetes. This significant shift means that complications such as heart disease, kidney issues, and vision loss are occurring decades earlier than before”, said Dr. Animesh Choudhary, MBBS, MD. “Therefore, it’s important to understand that diabetes prevention should begin in childhood by nurturing healthy eating habits, encouraging regular physical activity, and promoting emotional well-being. These early habits go a long way towards reducing the risk of diabetes and related complications later in life.”

Gender differences and regional patterns

The report highlights notable differences between men and women in blood sugar levels and insulin resistance — a major factor contributing to diabetes. About 51.9% of men and 45.43% of women tested had high blood sugar, while 58% of overall users showed insulin resistance, a key early marker of diabetes and metabolic risk. While men are more likely to develop it earlier due to higher abdominal fat accumulation, women experience a sharper rise post-menopause as estrogen protection declines.

Regionally, southern and coastal regions such as Puducherry (63%), Odisha (61%), Tamil Nadu (56%), and Goa (54%) report higher blood sugar levels, while states like Himachal Pradesh (41%) show comparatively lower numbers. This variation reflects the combined influence of diet, lifestyle, and access to healthcare services.

Diabetes medicines now account for one-third of all PharmEasy orders

The growing dependence on chronic medication is reflected in PharmEasy’s data on medicine orders. Diabetes medicines now make up more than one-third of all PharmEasy medicine orders, increasing from 25% in 2021 to 34% in 2024. This reflects how chronic disease management has become a major part of healthcare in India.

The silent impact beyond blood sugar

PharmEasy’s analysis also reveals the deep connection between diabetes and other organ systems. Among individuals with high blood sugar:

• 1 in 4 also had thyroid abnormalities, mostly hypothyroidism.

• 1 in 3 showed signs of liver function issues.

• Nearly half had some form of kidney impairment.

• About 90% showed deranged lipid profiles, raising their risk of heart disease.

These findings reinforce the importance of routine screening for multiple parameters — including liver, kidney, and heart health — in anyone diagnosed with diabetes.

Early intervention shows positive outcomes

Among those who retested within six months, 22% returned to normal sugar levels, while 61% maintained stable readings. This demonstrates that consistent monitoring, timely medication, and lifestyle changes can significantly improve health outcomes.

The PharmEasy Diabetes Report reaffirms that small, consistent actions can prevent long-term complications. Regular screening, timely treatment, and awareness can help India take a strong step toward reversing the diabetes trend.

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Created by Independent Creative Agency, BusyPeople, led by Garima Khandelwal, the campaign brings back the beloved dancing uncles, tapping into two relatable personas—one obsessed with food and the other with punctuality. These characters humorously highlight the exact issues consumers face: waiting to break a fast or a disrupted morning routine due to delayed sample collections. 

When it comes to lab tests, waiting for a timely sample collection is often a source of stress. Every minute counts, whether you’re fasting for a blood test or juggling a tight schedule.

In a category plagued by delays, missed appointments, long and uncomfortable waits, often on an empty stomach, PharmEasy is here to transform the diagnostic business. Because when it comes to lab tests, punctuality isn’t a luxury, it’s a necessity. With ‘On-Time or FREE* PharmEasy directly addresses this customer pain point.

With a robust network of over 1900 trained phlebotomists, operations in 4000+ pin codes, the brand is delivering an unprecedented 99%+ on-time adherence rate. That’s how they’re able to offer something no one else does: a guarantee of punctuality or your lab test is absolutely FREE.

“We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining,” shared Garima Khandelwal, MadamG. Founder and Creative Director, BusyPeople. 

“This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience – fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said Siddharth Shah, MD & CEO, API Holdings. 

Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings) said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.” 

At the heart of the campaign is the return of the iconic jingle inspired by the track ‘Urvashi Urvashi’. First launched years ago, the track has since become one of the most recognisable sound assets in Indian healthcare advertising. The campaign reaffirms PharmEasy’s commitment to making healthcare simpler, faster, and easier—one lab test at a time. 

*Subject to the applicable terms and conditions, if a lab test isn’t done in the booked time slot, the test is free, with a 100% refund up to Rs 1500 to the customer’s PharmEasy wallet.

Campaign Video Link – 

1. https://youtu.be/RhkNVqxrB-A?si=M1HoqVsXx71ZAARv

Credits:

Partner Agency: BusyPeople

Founder & Creative Director: Garima Khandelwal, MadamG

Head of Business: Ruchika Khanna

Creative Lead: Prakash Kataria

Production House: Zig Zag FIlms

Director: Abhijeet Sudhakar

Producer: Anupama Ahluwalia

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