Mumbai – India, 24^th June, 2026: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and performance in media buying across mobile and digital channels.  

AnyAI DSP is built on the company’s data and utilization platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimization capabilities. The launch of AnyAI DSP follows the company’s recent additions to its suite of AI-native platforms and solutions, which includes online-merge-offline platform, AnyAI OMO, business operations automation solution, AnyAI Workflow, live commerce platform AnyLive, and most recently, AnyAI Video.  

At launch, AnyAI DSP supports programmatic media buying across a wide range of ad formats, including video, native, display banners, and playable ads. The platform provides access to premium inventory through leading ad exchanges, 30 +SSPs, owned-and-operated media properties, and AnyMind Group’s own ad supply. To ensure accurate attribution and performance measurement, AnyAI DSP seamlessly integrates with leading mobile measurement partners (MMPs), including AppsFlyer, Adjust, Branch and Singular, empowering advertisers to optimize campaigns and maximize business outcomes across the user acquisition funnel. 

With a design emphasis on driving greater transparency in media buying, the platform leverages AI agents to:

●      Surface and classify ad supply across markets and formats and compare inventory to identify trends and opportunities 

●      Predict bid event probability and optimal pricing, while validating reach, pricing and flexibility

●      Run unique classification algorithms that optimize towards installs and full-funnel optimization

●      Ingest performance signals, such as impressions and click behavior, device, placement, user context, post-install, in-app conversion, creative performance and historical campaign performance, to optimize the performance of performance marketing campaigns 

AnyAI DSP also enables performance marketers to track and visualize spends, conversions, installs, clicks and more, across campaigns and creatives, in addition to a host of other data points such as user quality and app health.  

In early tests, a Japan-based lifestyle app utilized AnyAI DSP to run its user acquisition campaign and achieved a 2.5 times return on ad spend compared to other DSPs (monthly ROAS through AnyAI DSP was 182% whereas monthly ROAS from another DSP was 74%). A separate test with an e-commerce app achieved a Day 0 ROAS of 125% on AnyAI DSP, compared to 25% on another DSP.   

Kosuke Sogo, CEO of AnyMind Group, said: “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers. Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.” 

Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said, “With performance marketing evolving rapidly, brands today need more than scale they need intelligent and transparent user acquisition. Our Any AI DSP leverages real-time data signals to continuously optimize bidding, audience targeting, and campaign performance, enabling brands to acquire higher-quality users more efficiently. By focusing on predictive insights and long-term value, we help brands move beyond installs to drive stronger LTV and measurable business outcomes.”

AnyMind Group’s ad supply includes over 1,700 partnered top-tier web and app publishers that utilize AnyManager to consolidate, analyze, monetize and grow their digital properties, providing publishers with deep visibility into gaps and improvement areas from user experience and monetization opportunities to user engagement and retention. 

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National, 18th February, 2026: Salad Days, India’s pioneering brand in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across India. This collaboration comes as the brand scales its operations of cloud kitchens across Delhi-NCR, Mumbai, and Bangalore, having already served over 1 million orders in 2025.

As part of the partnership, Team Pumpkin will spearhead Salad Days’ performance marketing mandate, focusing on scalable customer acquisition, conversion optimisation, and brand visibility across key digital platforms. The collaboration aims to strengthen Salad Days’ positioning as a go-to destination for fresh, flavour-packed, and nutritious meals for today’s urban consumers.

The mandate includes managing Salad Days’ paid media ecosystem, campaign planning and execution, funnel optimisation, audience segmentation, and ongoing performance analysis across high-impact online channels.

Founded by Varun Madan in 2014, Salad Days has established itself as a predominant player in India’s healthy foods category with a vision to revolutionise the country’s food landscape. Operating through a strategically positioned network of cloud kitchens, central kitchens, and organic farms, Salad Days ensures meticulous control over ingredient quality while offering an extensive menu that accommodates various dietary preferences, including keto-friendly, vegan, detox, gluten-free, and lactose-free options. The brand recently launched “Build Your Salad,” a customisable meal platform that reinforces its commitment to making nutritious eating both accessible and personalized.

Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said:

“Over the past decade, we’ve built Salad Days with a singular mission — to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”

Swati Nathani, Co-founder of Team Pumpkin, added:

“Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”

Team Pumpkin will lead Salad Days’ digital acceleration through data-driven media strategies, performance-led campaigns, and audience-first storytelling, helping the brand deepen engagement with health-conscious consumers while driving measurable business outcomes.

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An Integrated Approach to Marketing
The digital landscape’s rapid evolution necessitates an integrated marketing approach. Companies increasingly realize the value of aligning their brand-building efforts with performance marketing strategies. This partnership blends the art of creating a compelling brand identity with the precision of data-driven marketing, enabling companies to connect with their audience profoundly while delivering quantifiable outcomes.

The Core of Brand Building
Building a brand transcends superficial aspects like logos and slogans. It entails crafting a narrative that resonates deeply with the target audience. Establishing an emotional bond with customers forms the bedrock of enduring relationships. Branding experts emphasize the importance of consistency, authenticity, and storytelling in forging this connection.

The Impact of Performance Marketing
On the flip side, performance marketing is the engine that powers measurable actions—conversions, sales, clicks, and more. It operates in real-time, relying on data-driven precision. Performance marketers harness tools, analytics, and digital channels to reach the right audience with the right message at the right moment, optimizing ROI and delivering immediate results.

Blending Brand building and performance marketing
So, how do these seemingly divergent strategies go hand in hand? It’s all about achieving balance and collaboration.

Performance marketing excels in delivering rapid results but often needs more emotional depth than branding can provide. By infusing performance campaigns with brand elements, businesses create ads and content that drive conversions and resonate on a profound level with their audience. This approach enhances short-term ROI while nurturing lasting brand loyalty.

Consider the incorporation of brand storytelling into ad copy. Instead of merely highlighting product features, ads can tell stories that evoke emotions and forge connections with the audience. Such ads are more memorable and drive higher engagement and conversions.

Furthermore, leveraging performance data to refine and fortify the brand is another facet of this blend. Analytics derived from performance marketing campaigns offer invaluable insights into customer behavior, preferences, and pain points. Brands can harness this data to fine-tune their brand messaging and strategies, ensuring continued relevance and resonance with their ever-evolving audience.

The Path Forward
As the digital marketing landscape continues its relentless evolution, businesses across the globe are discovering the immense potential of merging brand building and performance marketing. This merger only fuels immediate growth but establishes a robust foundation for long-term brand success.

Pravin Dubey, Founder, WebClixs

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