The topical pain relief market in India is valued at more than ₹5,000 crore, with most brands offering 1.16% diclofenac concentration. Nimulid Strong, formulated with 2X Diclofenac at 2.32% concentration, delivers targeted relief that matches the intensity and demands of kabaddi – a sport where players endure sudden pulls, rapid twists, and bone-strong tackles that put immense strain on the neck and body.

“Born in India, Nimulid Strong takes pride in supporting the games that are truly our own. Kabaddi is more than a sport; it’s part of our soil and spirit, and as an Indian brand, it’s our duty and honour to stand behind it with Dugna Dum,” said Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma “The Patna Pirates embody the same unbreakable resilience and fighting spirit that Nimulid Strong represents. Just as kabaddi heroes rise after every fall, our brand salutes the everyday warriors who push through pain with determination.”

The partnership strategically aligns with kabaddi’s physical demands, particularly the neck strain that players experience during raids and tackles. Nimulid Strong’s rapid action formula starts working in just 2 minutes, making it the perfect ally for athletes who need instant, powerful relief to stay battle-ready.

“Kabaddi pushes players to their physical limits, where every raid and tackle demands Dugna Dum and brings real, unforgiving pain. Nimulid Strong steps into this very arena, ready to deliver instant, powerful relief with Do Guna Diclofenac,” Mr. Chatterjee added. “We’re backing the team’s speed and strength, helping them recover faster and maintain their competitive edge.”

As the first major launch of the year for Mankind Pharma in the topical pain relief category, Nimulid Strong has demonstrated exceptional market performance. The brand has sold approximately 20 lakh gel units and 10 lakh spray units in its first year, according to IQVIA Market Study Data.

Nimulid Strong is available in two powerful formats designed for different lifestyle needs:

●     Nimulid Strong Gel: A deep-action formula for long-lasting relief with deep-penetrating action

●        Nimulid Strong Spray: Hassle-free, on-the-go application perfect for active individuals

The products are specially formulated to target neck pain, offering quick, localised relief from pain, stiffness, and inflammation. Mankind Pharma plans to further disrupt the category with innovative formats including balms, roll-ons, and tablets in the near future.

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Ahmedabad – Lubi Industries LLP, one of India’s foremost manufacturers of pumps and motors, has fostered its association with Pro Kabaddi League (PKL) by partnering with the Patna Pirates for the 11th season. As an Associate Partner for Patna Pirates, Lubi Pumps is poised to significantly boost its brand visibility within one of the country’s most cherished sporting leagues. This collaboration not only allows Lubi Pumps to engage with the passionate fan base of the three-time league winners of Patna Pirates but it also opens doors for enhanced recognition, particularly in the crucial markets of Bihar and Jharkhand.

The Pro Kabaddi League enjoys an immense viewership, drawing in fans from both rural and urban areas across India, the ethos of this sport runs deep with the cultural heritage of the country. For Lubi Pumps, known for its robust presence in the domestic and agricultural pump sectors, this partnership aligns seamlessly with its mission to connect with diverse audiences throughout the country. The visibility gained through this collaboration is expected to amplify Lubi’s brand awareness and strengthen its market position in key regions.

Commenting on the partnership, Mr. Ronak Porecha, Director at Lubi Industries LLP, stated, “Kabaddi is not just a sport; it’s a cultural phenomenon that resonates deeply with our audiences, especially in regions like Bihar and Jharkhand, where the Patna Pirates have a loyal following. This partnership with a team that holds local pride and cultural significance reflects our commitment to supporting events and activities that connect with the lives of our consumers. Kabaddi offers a rare opportunity to engage with a sport that is truly rooted in the heritage of our country. Through this association, we aim to strengthen our bond with the communities we serve, celebrating shared values and promoting an event that unites people across rural and urban markets. We are genuinely excited to support the Patna Pirates and wish them immense success in the upcoming season.”

Mr. Pawan Rana, CEO – Patna Pirates, shared his enthusiasm about the collaboration, saying, “It’s a privilege for us to have a prominent associate partner like Lubi Pumps. Both the Patna Pirates and Lubi Pumps are driven by a common ambition for success and have a substantial presence across various regions. This partnership represents a powerful alliance, and we eagerly anticipate an exciting season ahead filled with thrilling matches and memorable moments.”

With both entities committed to pushing boundaries and achieving greatness, this partnership promises to create a dynamic synergy that benefits the Patna Pirates, Lubi Industries LLP, and their shared audience.

The post Lubi Industries Partners with Patna Pirates for Pro Kabaddi League Season 11 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.