Mumbai, 18 May 2026: SBI General Insurance, one of India’s leading general insurance companies, has announced a new film featuring Pankaj Tripathi in continuation of its campaign ‘Chuniye Bharosa, Apno Sa’. The film highlights the growing need for health insurance in our daily lives and in these uncertain times.

India is witnessing a steady rise in lifestyle-related health concerns and medical inflation, increasing the financial burden on households during emergencies. Recent government data released through the National Statistical Office’s (NSO) 80th round health survey showed that an average hospitalisation in the country now leads to an out-of-pocket expenditure of over ₹34,000 for households, underlining the significant financial burden medical emergencies can create for families despite growing health insurance penetration.

Featuring Pankaj Tripathi, the film is rooted in the realities of everyday life. It vividly reflects the daily hustle, long commutes, demanding workdays, and sacrifices people make to secure a better future for their families. Through an emotional and relatable narrative, the film reminds viewers that while they work tirelessly for their loved ones, they often overlook a key priority protecting the health and financial well-being of their families and securing the future of those who matter most. The campaign reinforces the importance of choosing trusted and adequate health insurance support during uncertain times.

Speaking on this, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our Chuniye Bharosa, Apno Sa campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.”

Health insurance today is evolving beyond emergency financial support to become an important pillar of long-term healthcare and financial preparedness for families. Planning ahead through adequate health coverage can often help families navigate medical uncertainties more confidently while reducing financial strain during emergencies.

SBI General Insurance continues to offer customer-centric health insurance solutions designed to support individuals and families with comprehensive coverage and flexible benefits. Its recently launched Health Alpha plan offers customisable coverage options, cashless hospitalisation across an extensive hospital network, preventive healthcare benefits, coverage for modern treatments, and seamless claims assistance, helping customers choose protection suited to their evolving healthcare needs.

Below are the links for the video:

LinkedIn: https://www.linkedin.com/posts/sbigeneralinsurance-chuniyebharosaapnosa-ugcPost-7459845802304262145-W6pv?utm_source=share&utm_medium=member_desktop&rcm=ACoAABSanlwBiZIYIf3ybn4lx50jHiiZ4-bSj3g

Facebook:https://www.facebook.com/share/r/1H4XS4jStf/?mibextid=wwXIfr

Instagram:https://www.instagram.com/reel/DYOijkjtFLy/?igsh=Zjd3cjkweW5ieTg4

Twitter: https://x.com/sbigeneral/status/2054080811524309221?s=46

YouTube: https://youtu.be/hJEl7oFQqTA?feature=shared

The post SBI General Insurance Spotlights Need for Comprehensive Health Cover Amid Rising Medical Costs appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, January 17, 2025: Protean eGov Technologies Limited, a technology leader in Digital Public Infrastructure (DPI), and a pioneer in developing innovative citizen–centric e-Governance solutions, continues on the path of building the organisation’s newly created identity from NSDL eGov to Protean, with their new brand campaign – Apni Kahaani ka Hero! The brand has on-boarded Pankaj Tripathi – the epitome of the common man of India – to showcase how DPI elevates lives of citizens.

The storyline of the film is a tribute to the 1.45 billion heroes – filled with aspirations and optimism – who overcome numerous everyday obstacles to fulfil their dreams. It is in doing so that they become the Heroes of their own life story. And Protean is a humble enabler in these hero stories, as summarized in the tagline – ‘Protean: Impacting Everyone, Every day’.

Speaking about the film, Mr. Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies Ltd, said, “Digital Public Infrastructure Is a technical jargon that a few understand and relate to, and  needs to be humanised in storytelling. DPI is empowerment of the nation and an enabler to billion aspirations. As humble leaders in this space, it is our responsibility to tell human stories that inspire – of a category that not only has an impact on the BFSI & startup industry but on every citizen of this country. It is this impact that we wanted to highlight through our campaign which marks the next chapter in rebuilding Protean’s identity. And we couldn’t think of anyone better than Mr. Pankaj Tripathi to be our chief narrator, because he is also our customer and now our brand ambassador. We are confident that this film will inspire millions of viewers to continue to be the Hero of their own stories.” 

Suresh Sethi, MD & CEO, Protean eGov Technologies Ltd. said, “Amidst the evolving digital world, the growth in India’s digital prowess clearly stands out through the development of Digital Public Infrastructure (DPI) which we now share with the world. The core inclusive principle of DPI states that every citizen in the most inaccessible corner of the country has the same opportunity as everyone else, and thus DPI has played a key role in driving social and financial inclusion, which is pivotal for socio-economic transformation. Though Protean eGov has been a leader in the DPI space, we have always been working in the background; this campaign is our opportunity to tell our story. We are delighted to have a versatile and talented actor like Pankaj Tripathi to lead this narrative.”   

Conceptualised and developed by Ogilvy, “Apni Kahaani ka Hero” weaves together light-hearted lines, nostalgic moments, and a recognizable hunger for success. Speaking about their experience with the film, Sujoy Roy, Sr. Executive Creative Director, Ogilvy said “Technology is a force for good, it’s bridging the gap between essential services and the people who need them. This new film, featuring Pankaj Tripathi, beautifully captures how Protean’s Digital Public Infrastructure solutions—such as the PAN Card, National Pension System, Open Network for Digital Commerce—are transforming lives across India. Through Pankaj’s journey, we see the true power of digital empowerment, making crucial services accessible, secure, and impactful for everyone. As an agency we are proud to play a role in helping Protean create these moments and contribute to a more inclusive future for all in the form of an engaging narrative.”

Actor Pankaj Tripathi added his bit saying, “When I was told about the campaign I was intrigued about what DPI is but then as I got to know about it, I was amazed about the impact it has in our lives and we hardly realize it. As a customer of Protean myself, I am thrilled to be a part of their story”

Kanika Bharadwaj, the CEO of People As Brands – PAB, who structured this association remarked, “At People As Brands, we’re committed to crafting collaborations that not only elevate brands but also resonate with audiences. This synergy between Pankaj’s authenticity and Protean’s innovation promises to be a game-changer, and we’re thrilled to have played a part in bringing this vision to life.”

The 3minute 50sec film follows Pankaj’s narration, as he takes the viewer through pivotal moments from the life of a common Indian, with humble beginnings but big dreams! The film portrays the transformative support and impact of Protean products, that pave the way for these innumerable heroes. Some of the products called out are Protean Vidyasaarathi (scholarships), Protean PAN, eKYC, NPS, ONDC and ProteanLife.

The company’s previous campaign, #ChangeIsGrowth was aimed at reintroducing the company after rebranding from NSDL e-Gov. This time around, the brand has opted to position itself as the essential digital partner for Indian masses, offering a comprehensive suite of solutions that cater to their diverse needs and aspirations, from education and finance to lifestyle and philanthropy. By showcasing how Protean’s digital solutions can make a positive impact at every stage of one’s life journey, the film aims to resonate with consumers on a personal level.

To watch the ad, please click here: https://youtu.be/aJOUhOMo05I?si=BM5XEqHiAg5iOn9E

The post Protean narrates the story of aspirational Bharat with Pankaj Tripathi as brand ambassador appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.