One of the key highlights is the opening of 60 Seconds to Napoli this October. Bringing its innovative fast-casual concept to Outletcity Metzingen, the restaurant combines authentic Neapolitan pizza traditions with modern technology. Every pizza is baked in just 60 seconds in a 485°C (905°F) oven using dough rested for up to 72 hours and premium ingredients, including San Marzano DOP tomatoes and Fior di Latte mozzarella, delivering an authentic taste of Naples. The restaurant’s contemporary setting makes it an ideal place for visitors to enjoy a meal during a day of shopping.

Janina Wittmann, Destination Marketing & Partnership Manager, Outletcity Metzingen, said, “Our goal is to continually evolve the experience at Outletcity Metzingen, giving visitors new reasons to return and spend more time at the destination. Alongside Europe’s largest outlet, we are creating a place where shopping is complemented by exceptional dining and seasonal experiences. India is one of our most important international source markets, and we look forward to welcoming more Indian visitors to discover everything Outletcity Metzingen has to offer.”

Alongside the opening of 60 Seconds to Napoli, Outletcity Metzingen continues to introduce new experiences throughout the year. Since June, visitors have been able to enjoy CINNAMOOD, an exclusive pop-up concept created for Outletcity Metzingen. Founded in Cologne in 2022, the lifestyle brand offers 17 cinnamon roll variations alongside signature coffees, matcha specialties and fresh fruit smoothies, making it an ideal stop for a sweet break during a shopping trip.

The seasonal calendar continues with the Motel a Miio Sample Sale from 20–22 August at The Gallery, Kanalstraße 6, where visitors can discover the Portuguese ceramics brand’s colourful, handcrafted collection with discounts of up to 80%. In September, Outletcity Metzingen will also host exclusive Michael Kors and MCM Sample Sales, giving shoppers additional opportunities to discover premium brands through limited-time shopping experiences.

With these latest additions, Outletcity Metzingen continues to strengthen its position as a destination where premium shopping is complemented by exceptional dining, lifestyle experiences and seasonal highlights, encouraging visitors to make the most of their time at Europe’s largest outlet.

The programme brought five Hyderabad-based digital creators to Germany during the peak festive season, aligning with the growing Indian demand for experiential, seasonal, and high-value travel. The itinerary was strategically designed to showcase Germany’s diversity by combining premium shopping, cultural heritage, and iconic Christmas market experiences — key themes that strongly resonate with evolving Indian outbound travel trends.

“India is a key growth market for OUTLETCITY Metzingen, with travellers showing strong affinity for premium brands and value-led luxury shopping. Initiatives like this help position Metzingen as a must-visit retail destination within Germany itineraries,” said Janina Wittmann, Destination Marketing & Partnership Manager, OUTLETCITY Metzingen.

The journey commenced at OUTLETCITY Metzingen, recognised as Europe’s largest luxury outlet, reinforcing Germany’s appeal as a premium shopping destination for aspirational, value-conscious Indian travellers, before moving to Baden-Baden to highlight the country’s strength in boutique heritage and lifestyle destinations through its iconic Christmas market, Merkur Mountain views, heritage experiences and the historic Casino Baden-Baden, and concluding in Frankfurt, where the city’s role as a key aviation hub showcased Germany’s ability to blend historic charm in Römerberg and the Old Town with modern skyline appeal and one of the country’s most atmospheric Christmas markets, positioning it as both a gateway and a compelling standalone city break.

Leona Flach, Tourism Marketing Manager at Frankfurt Tourism Board, said “Frankfurt is proud to be positioned as both – a gateway and a destination for the Indian market. With our historic Old Town and the Römer Square, festive Christmas market atmosphere and our modern skyline, we connect tradition and modernity. Collaborations like this influencer familiarisation journey help us bring Frankfurt’s culture to life and strengthen our visibility in the fast-growing Indian market.”

Cornelia Stahr, Head of Global Marketing, Baden-Baden Tourism, said, “We were delighted to welcome such inspiring Indian creators to Baden-Baden and the region. Their authentic stories showcase how our destination combines heritage, wellness and lifestyle, presenting Baden-Baden as it truly is and highlighting what Indian travelers can genuinely expect when visiting.”

Beyond destination exposure, the initiative reinforced Germany’s positioning as a year-round destination, highlighted winter travel as a key growth segment, showcased multi-city itineraries aligned with Indian travellers’ preferences, strengthened awareness of Lufthansa’s seamless connectivity, and strategically promoted secondary and boutique destinations beyond traditional gateways. By generating strong digital amplification and leveraging influencer-led storytelling, the programme successfully converted inspiration into travel intent, demonstrating Germany’s long-term commitment to the Indian market and its appeal as a culturally rich, premium, and festive-season destination.

With outbound travel from India at an all-time high, Wittmann’s role will centre on amplifying Outletcity Metzingen’s visibility among Indian shoppers, forging strong travel trade partnerships, and executing targeted marketing campaigns that firmly position the destination as the premier shopping stop on European itineraries. Her appointment reflects Outletcity Metzingen’s commitment to engaging with one of the world’s most dynamic travel markets, known for its growing luxury appetite and enthusiasm for world-class shopping.

Speaking about her appointment, Janina Wittmann said: “With India’s rapidly growing economy, expanding global influence, and a vibrant community of travellers passionate about fashion and unique experiences, the opportunity is immense. Indian shoppers have a deep love for luxury and an eye for quality—qualities that align perfectly with Outletcity Metzingen’s world-class offering. My goal is to harness this potential, deepen our engagement with the Indian market, and make Outletcity a highlight of every traveller’s European journey.”

Outletcity Metzingen—home to more than 170 premium and luxury brands, including Europe’s largest GUESS outlet—has experienced exceptional growth from international markets, recording a 233% increase in visitors from India in 2023. This remarkable performance underscores the destination’s growing appeal among Indian travellers seeking a seamless combination of luxury shopping and authentic European experiences.

A graduate of Nürtingen-Geislingen University of Applied Sciences (HfWU) with a bachelor’s degree in health and Tourism Management, Wittmann brings strong expertise in international tourism marketing, having managed key global markets at the State Tourist Board of Baden-Württemberg and honed her luxury retail skills at a regional department store.

Born and raised just minutes from Metzingen, Wittmann blends authentic local insight with a global perspective, combining a deep-rooted understanding of the region with an unshakable passion for travel and fashion. This unique combination positions her to craft high-impact destination marketing strategies that resonate with both international partners and discerning travellers worldwide.