Bengaluru, 22 September, 2025: The Wealth Company Mutual Fund, a Pantomath Group Company, today announced a significant milestone by becoming the first asset management company (AMC) to launch New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) Network in partnership with Cybrilla Technologies Pvt Ltd.

With this launch, investors across Bharat – especially in Tier 2 and Tier 3 cities will now be able to access The Wealth Company Mutual Fund NFOs seamlessly through ONDC Network’s open digital infrastructure. The initiative reflects the company’s vision of democratizing wealth creation and driving financial inclusion across underserved markets.

Starting 24th September, The Wealth Company Mutual Fund will be leveraging ONDC Network to launch its NFOs, making mutual fund distribution simpler and more accessible to a wider base of investors.

Madhu Lunawat, Founder, MD & CEO, The Wealth Company Mutual Fund, said: “Our integration with the ONDC Network marks a breakthrough moment. As the first AMC to launch NFOs on ONDC, we are making mutual fund investments easier, especially NFOs more accessible for investors across India, particularly reaching Tier 2 and Tier 3 cities that were previously underserved. This partnership reinforces our commitment to democratizing wealth creation and expanding financial inclusion nationwide.”

Vibhor Jain, Acting CEO and COO at ONDC, said: “It’s encouraging to see The Wealth Company Mutual Fund launch its NFO through the ONDC Network. By enabling discovery and access through new distribution channels, ONDC is not only broadening investor engagement but also helping bring investment opportunities to previously underserved markets. This demonstrates the network’s potential to support more inclusive and accessible financial ecosystems.”

In August 2025 alone, ONDC processed over 2,800 mutual fund transactions worth ~Rs 1.1 crores with more than 15 distributors live on the network. This growth underscores the strong appetite for investment opportunities in the underserved markets and highlights the vast potential of expanding access.

Disclaimer: Mutual Fund investments are subject to market risks, read all scheme related documents carefully

The information herein is meant only for general reading purposes and the views being expressed only constitute opinions and therefore cannot be considered as guidelines, recommendations or as a professional guide for the readers. Certain factual and statistical information (historical as well as projected) pertaining to industry and markets have been obtained from independent third-party sources, which are deemed to be reliable. It may be noted that since The Wealth Company has not independently verified the accuracy or authenticity of such information or data, or for that matter the reasonableness of the assumptions upon which such data and information has been processed or arrived at, The Wealth Company does not in any manner assure the accuracy or authenticity of such data and information. Some of the statements or assertions contained in these materials may reflect The Wealth Company’s views or opinions, which in turn may have been formed on the basis of such data or information. Before making any investments, the readers are advised to contact their mutual fund distributor and verify the contents in order to arrive at an informed investment decision. None of the Sponsors, the Investment Manager, the Trustee, their respective directors, employees, associates or representatives shall be liable in any way for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including on account of lost profits arising from the information contained in this material.

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A transformative step towards building open digital infrastructure for urban mobility

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By integrating with this open network, Axis Mutual Fund aims to empower its investors—to easily access mutual fund products, removing traditional barriers to investment. This initiative is in line with the fund house’s commitment to financial empowerment, ensuring that wealth creation opportunities are available to all those who wish to invest. Leveraging on ONDC’s interoperable digital infrastructure, Axis Mutual Fund seeks to redefine the way investments are made.

Commenting on this, Mr. B. Gopkumar, MD & CEO, Axis AMC asserted, “This integration with ONDC is a game-changer for financial inclusion in India. By leveraging ONDC Network, we are breaking down barriers and making mutual fund investments accessible to millions of Indians, including those in underserved and remote areas. Our goal is to democratize wealth creation—empowering every individual, regardless of location or income, to take control of their financial future. Joining the ONDC Network is a significant step towards building a more inclusive, transparent, and digitally enabled investment landscape in India.”

Hrushikesh Mehta, SVP—Financial Services, ONDC, said, “ONDC Network is redefining how financial products reach consumers by eliminating traditional barriers and fostering broader accessibility. With Axis Mutual Fund coming on board, we are enabling a more inclusive investment landscape—one where digital infrastructure empowers individuals, regardless of location, to take charge of their financial growth. This marks a significant step toward making wealth creation truly democratic in India.”

Some of the key attributes of this onboarding include:

• Greater Accessibility: Investors across the country, including those in remote areas, can seamlessly explore and invest in mutual fund products
• Breaking Platform Barriers: The open network eliminates exclusivity, providing investors with multiple options for transacting, enhancing ease of access
• Cost-Effective Distribution: ONDC’s interoperable framework reduces infrastructure costs, making investments more affordable for retail investors
• Enhanced Transparency & Security: Government-regulated standards within ONDC Network aim to ensure a secure and seamless investment experience, boosting investor confidence

As the industry evolves toward a digital-first model, Axis Mutual Fund aims to empower every investor with the tools they need to build a better financial future.

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Bengaluru, December 23, 2024: Aditya Birla Capital Limited (“ABCL”) has announced a significant milestone by becoming the first BFSI company to go live on all three core financial services – lending, insurance, and mutual fund investments, available on the Open Network for Digital Commerce (“ONDC”) platform. This development reinforces Aditya Birla Capital’s commitment to leveraging India’s Digital Public Infrastructure (DPI) to democratize open network access to financial products, especially in underserved markets, and enhance financial inclusion across the country.

Through ONDC Network, various live Buyer Apps will be able to offer Aditya Birla Capital’s personal loan, health insurance, and mutual funds to their customers. This offering simplifies customers’ financial journeys and ensures a seamless user experience by enabling them to access financial products and services directly through the apps they use. This eliminates the need to download or access multiple apps on their devices.

Within the financial services space, ONDC has been building the infrastructure for three broad segments of products – credit, insurance, and investments. Aditya Birla Finance Limited was one of the early adopter lenders in the pilot phase of its credit integration. Aditya Birla Health Insurance Co. Limited and Aditya Birla Sun Life AMC Limited are among the first-level participants in integrating health insurance and mutual fund investments on the Network. By being a Wave-1 participant, Aditya Birla Capital has played a pivotal role in developing the overall ONDC ecosystem for financial services.

Commenting on this development, Ms. Vishakha Mulye, CEO, Aditya Birla Capital Limited said, “In recent years, India’s Digital Public Infrastructure has expanded rapidly, establishing open and interoperable networks that facilitate seamless interactions among diverse stakeholders. Our integration with the ONDC Network will help us reach out to ‘Bharat’ to fulfill the financial needs and aspirations of consumers who may have previously lacked access to formal credit, insurance, and investment opportunities. This will enable them to easily access and benefit from our comprehensive range of financial services. It is a significant milestone in our commitment to simplifying finance and making our offerings accessible to every Indian across the country.” 

Mr. T. Koshy, MD & CEO, ONDC, commented, “Aditya Birla Capital’s integration across all three channels shows their commitment and faith on democratization of financial products.                  This integration marks a significant leap in making financial services more accessible and inclusive through the ONDC Network. By enabling financial products live through ONDC we are not only diversifying the types of services offered on the Network but also making strides towards deepening financial inclusion in India which is in line with our overall vision and mandate of digital inclusion.”

ONDC is a Network of 200+ apps, including buyer apps and seller apps. Shoppers can choose from one of the buyer apps to buy their desired products based on the categories of products those apps have enabled. Sellers can choose from one of the seller apps listed on the Network. Any buyer on any buyer app can buy from any seller on any seller app.

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