Sure, we could have gone with a jargon-loaded quote about “horizontal verticals” and “platform synergies”. RIP, buzzwords.

That’s definitely not the MO 

Then what is MO?

MO takes a different approach to today’s advertising, built by pop culture nerds and creatives who turn WTF ideas into ROI gold. It’s a place where boring briefs go to die, and big, bold, culture-shaking ideas are born.

“We’ve always been in the business of shaping culture for more than 20 years,” says Tusharr Kumar, CEO of OML. “With MO, we’re bringing that same energy to the world of advertising. We believe brands should behave like creators, bold, entertaining, and relentlessly original. If it doesn’t come with heart, oddity, or edge, it’s not for us. We’re not just here to sell, we’re here to spark, shake up, and seriously shift the narrative.”

And MO’s already hit the ground running. We just launched the first of 36 films for Canva’s new ‘Dil Se, Design Tak’ campaign, a full-scale brand mandate we’re leading in India. This is MO’s first official campaign, and it’s already doing what we promised: burying the boring.

So yeah, you could go with the agency that gives you a 32-slide deck and a safe idea. Or you could go with MO and we’ll make sure to Bury The Boring in full measure.

Topline: Hooked 

Bottom-line: Fun 

ROI: Win 

MO by OML

The post OML Launches MO: A New Advertising Agency That’s Out to Bury the Boring appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Mumbai, 13th June: SW Studios, a production studio that creates content across video production, photoshoots and ad films, has launched a new film for Myntra today, completing the project within two days. The film was developed to coincide with Myntra’s Father’s Day campaign on 15th June 2025. It was conceptualized by OML, shot and finalized by SW Studios within a quick timeline, highlighting the tight schedule and efficient coordination required to meet the deadline. The film aims to engage audiences in connection with Father’s Day.

The ad is a humorous take on the term “FD,” which we typically associate with an investment that offers long-term value. In this film, Myntra taps into Gen Z lingo by using the word “drip,” which refers to a cool, fashionable, and stylish look, often featuring high-end clothing or accessories. This Father’s Day, Myntra cleverly reimagines “FD” as Father’s Drip, bringing dads up to speed with modern fashion trends. 

Commenting on the project, Jaunty Director of the film and Head at SW Studios said, “I had the joy of directing this Father’s Day film for Myntra. We had just about two days of pre-production and 24 hours of post to get this out, and honestly, the chaos made it even more fun. Everything had to move fast, from casting, treatment to music, but it all came together instinctively. As a director, it was especially fun to bring the script’s vision to life, playing on how dads often carry the same sense of style for decades. That’s where the retro treatment came from — a visual nod to the timeless ‘dad drip’. And thanks to Myntra, maybe this Father’s Day, that drip’s finally getting an upgrade”.

Speaking about the campaign, Monalisa Panda, Associate Director – Social Media Marketing, Myntra, said, “This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father’s Day Store offers a wide range of curated fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra’s position as the go-to destination for stylish, relevant, and heartfelt gifting.”

Link: https://www.instagram.com/reel/DK1XEoLJSjd/?igsh=MXU3b2R0YXNuZGV6OQ==

The post SW Studios along with OML and Myntra Launches a Social Film for Father’s Day appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.