Mumbai, September 29, 2026: What happens when the right lipstick meets the right person at the right time? Things can get a little… Lovestruck.

With its latest campaign for Lovestruck Lipstick, Nykaa Cosmetics is giving “Love At First Swipe” a playful spin on the classic love-at-first-sight story. Starring Rasha Thadani, Face of Nykaa Cosmetics, alongside Rohit Saraf, the three-film campaign follows a chance connection that starts with a look, develops with a little flirting and leaves both wondering if this was simply a coincidence or something more.

The first film kicks things off with an unexpected encounter between Rasha and Rohit, where a passing moment turns into a memorable first impression. The second brings them together again at a party, where the chemistry gets a little harder to ignore and Lovestruck makes its own introduction. By the third film, one final encounter leaves the story hanging on just the right note, proving that sometimes, the best love stories are the ones that leave you wanting another swipe.

And while the chemistry takes centre stage, Lovestruck Lipstick is very much part of the plot. From the first swipe to the moments that follow, the lipstick moves naturally through the story, giving the campaign its beauty-meets-romance twist. After all, a lipstick that delivers rich velvet colour, a smooth matte finish and one-swipe payoff was always going to make a memorable first impression.

Powered by Velvet Flex Technology, the formula creates a lightweight, flexible layer of colour designed for comfortable wear. Available in 12 shades, Lovestruck goes from easy everyday neutrals to more expressive hues, because when it comes to making an impression, there is more than one way to fall.

At its heart, the campaign is a little love story with a beauty secret: sometimes chemistry is instant, sometimes it takes another encounter, and sometimes all it takes is one swipe.

Either way, with Lovestruck, it’s Love At First Swipe.

Found your type? Now find your shade only at INR 799 available at Nykaa.com, Nykaa app and across Nykaa stores.