Comic Con, NH7 Weekender and DreamHack, have built strong reputations and loyal fan bases over the years. With a diverse portfolio of IPs across pop culture, cosplay, music, esports and  gaming, NODWIN Gaming is transforming youth entertainment in India by creating immersive experiences that truly connect with today’s audiences.

District by Zomato, the going-out platform, will offer users a seamless experience to discover, book and access these cultural celebrations.

Commenting on continuation with the partnership, Akshat Rathee, Co-founder and MD, NODWIN Gaming said, “Ticketing is the final and most crucial step in connecting fans to our events, and our ongoing partnership with District by Zomato reflects the strong mutual trust we’ve built over time. Their commitment to delivering a seamless experience aligns perfectly with our goal of making India’s biggest cultural events accessible and enjoyable from the very first click.”

Sharing thoughts on the ongoing collaboration, District by Zomato spokesperson said, “At District, we believe in curating a seamless experience for discovering and accessing cultural celebrations. We’re excited to continue our collaboration with NODWIN Gaming, known for producing culturally engaging IPs, including Comic Con, NH7 Weekender, and DreamHack to bring these experiences to an even wider audience nationwide.”

NODWIN Gaming’s IPs across pop culture and music create powerful, youth-focused experiences rooted in community and self-expression.

Comic Con India, which is only expanding, and is now adding four more cities to its roster, bringing the celebration to 11 cities this year and cementing its place as India’s largest and most inclusive pop culture phenomenon. This aggressive expansion is backed by data and insights from the District platform, which affirms that Indian fans are hungry for a pop culture explosion, no matter the city. Meanwhile, NH7 Weekender continues to unite global music lovers at what remains the happiest music festival in the country. DreamHack India, now in its sixth year, is the Indian edition of the iconic global gaming festival and the legacy IP continues to lead the charge in building the country’s gaming and esports culture.

According to a recent report titled, “Shape the future: The revolution in Indian Media and Entertainment” released by FICCI pointed out, organized live events segment revenues is expected to grow at a CAGR of 18% to reach INR167 billion by 2027 with 67% of marketers surveyed in 2024 expected to increase their events and activations spends in 2025 and 2026. Spending on brand activations across non-metro markets is also expected to grow, in order to tap into increasing non-metro spending, and widening urban geography.

The partnership with District, continues to strengthen NODWIN Gaming’s efforts in shaping India’s live event landscape. Building together not just a base of ticket buyers, but a growing community of engaged fans.

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 ~India’s Happiest Music Festival set the stage for soul stirring from Chaar Diwari, Seedhe Maut and others – making it a night of friendship, connection and tunes~

New Delhi, April 1, 2025: For the first time ever, NH7 Weekender hosted a satellite show in Noida, delivering an unforgettable evening at The Great India Place Lawn on 29 March. Presented by House of McDowell’s Soda as the official title sponsor, the event celebrated music, camaraderie, and meaningful connections. The festival featured an incredible lineup, including the electrifying duo of Seedhe Maut, Chaar Diwari, Yung Sammy and Dr.Psych. House of McDowell’s Soda had a dedicated stage that became the heartbeat of the festival, where fans vibed with their yaars and grooved to performances by their favourite artists.

A major highlight was the launch of McDowell’s X Range —a premium selection of vodka, gin, citron rum and dark rum, crafted for a generation that embraces bold, unexpected mixes. X Series from The House of Mc Dowell’s added a delightful twist to the festival bar with playful, Indian – inspired flavours like filter kaapi, ginger cinnamon and star anise, elevating the cocktail experience for attendees.

Speaking about the experience at NH7 Weekender, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Since its inception, NH7 Weekender has been more than just a music festival—it’s a celebration of moments where friends come together and create memories that last a lifetime. As the festival travels to Jaipur, Noida, and Indore, we at the House of McDowell’s Soda are excited to be part of this journey, celebrating artists, music, and friendships that enrich connections. For today’s digital-first consumers, especially Gen Z, it’s all about authentic, immersive experiences with their inner circle of friends—this partnership is the perfect way to bring that to life. We’re here to turn every beat into a moment of camaraderie, ensuring each city is filled with high energy, joy, and the spirit of togetherness.”

By blending the best of music, culture and camaraderie, House of McDowell’s Soda transformed this year’s NH7 Weekender into an unforgettable experience.

The post NH7 WEEKENDER CO-PRESENTED BY THE HOUSE OF MCDOWELL’S SODA appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.