This one-of-a-kind campaign welcomed viewers into a specially created metaverse, offering a unique and immersive way to celebrate India’s Independence Day. By seamlessly blending technology with patriotism, the initiative showcased News18 HSM Network’s innovative approach to storytelling and viewer engagement.

News18 continues to lead with innovation, consistently setting new benchmarks in the media industry.

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News18 HSM Network took a multichannel approach and leveraged several media platforms including TV, web and social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to generate excitement and drive participation of viewers. A multi-city WhatsApp campaign was also executed to further create buzz for the campaign.

On Facebook, the News18 HSM Network’s ‘Mera Tiranga’ campaign garnered a reach of over 48 million. The hashtag #News18MeraTiranga trended at the No. 2 position on Twitter, garnering a reach of over 9.3 million. The WhatsApp promotions for the campaign reached over 2 million, while it generated close to 1 million impressions on News18.com.

Commenting on the campaign, Karan Abhishek Singh, CEO, Hindi News, Network18 said, “This was a very exciting campaign for us – it not only showcases the creative prowess that powers all of our content and consumer initiatives but also the fact that as the country’s No. 1 News Network, we are and will always remain at the vanguard of innovation and the use of the latest technological tools to deliver an unmatched experience for our viewers.”

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