Campaign Link: https://www.instagram.com/p/DOJJuczklfW/

Bengaluru, 04th September 2025: As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India makes way to the festive season with its Brighter Moments Collection, launched just ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik. The campaign showcases a vibrant new footwear collection designed to complement every Pujo moment, from morning Pushpanjali to late-night pandal hopping and food walks with families.

With Bata’s rich legacy in West Bengal, the brand has always been a part of Bengal’s cultural fabric. This year, as the dhak beats echo across pandals, Bata presents an exquisite range with metallic sandals, high on-trend mules, sneakers & loafers, the range blends comfort with festive style at unbeatable price starting at just ₹999.

“Pujo mane hata, aar hata mane Bata!” said Badri Beriwal, Chief Strategy Officer & Business Development, Bata India. “West Bengal has always been special to Bata, earlier this year we invested about INR 300 Mn in our Batanagar facility to improve efficiencies as part of our transformation journey for the brand. Now, with our latest collection specially designed for Pujo and our community initiative in Purulia, we wanted to reaffirm our commitment to the East as a key market for Bata. Neel and Darshana bring a stylish charm to the campaign, and we are excited to continue being a part of the celebrations while offering the best of comfort, design, and festive flair.”

“For us, Pujo is the heart of Bengal; a time when tradition, fashion, and celebration come together. From dressing up for Pushpanjali to endless pandal hopping, every step is filled with memories. Bata’s festive collection adds comfort and style to those moments, making the celebrations even more special.” Says Neel Bhattacharya & Darshana Banik.

Beyond the collection, Bata’s heartfelt initiative Eakla Cholo Re supports underprivileged children at the Ananda Marga Children’s Home in Purulia. Inspired by Rabindranath Tagore’s timeless anthem of courage and compassion, the initiative reflects Bata’s commitment to empower children to step into the future with dignity, hope, and new shoes.

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Bengaluru, 23^rd September 2024: Bata India’s launch of the new Pujo Glam Collection is perfectly timed for the festive season, capturing the excitement of Pujo shopping, family get-togethers and Pandal hopping with friends! The brand continues to live up to its promise of bringing latest styles at amazing prices ahead of the festive season! With almost a century-long presence in India, Bata continues to resonate with consumers by bringing trending & premium styles. Recommended by actors, Neel Bhattacharya and Trina Saha. What’s amazing is that the latest styles are starting at a wow pricing of just INR 799 so you can celebrate Pujo with a new look everyday!

The campaign featuring Neel Bhattacharya and Trina Saha beautifully captures the excitement of Pujo shopping and the joy of reconnecting with old friends. Known for their impeccable style the actors perfectly embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can elevate any outfit, whether traditional or contemporary.

Speaking on the launch, Deepika Deepti, Head of Marketing, Bata India, said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

The Pujo Glam Collection by Bata is crafted to be the perfect companion for the vibrant festivities of Durga Pujo. As families and friends come together for their annual traditions of pandal hopping, extravagant dinners, grand celebrations, gifting and catch-up with old friends, this collection caters to every occasion. For women, it offers elegant heels that pair beautifully with sarees and traditional outfits, to chic flats and trendy sneakers that are perfect for long days of celebrations. The men’s collection features classy formals like loafers, mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look and sneakers for a trendy look. What makes the collection unique is that Bata offers a wide range of styles, colours and designs at affordable prices, ensuring that every individual, regardless of age or personal style, can have access to fashionable footwear that resonates with them.

The post Elevate your festive looks with celebrity approved latest footwear styles by Bata India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.