The launch programme was attended by more than 250 dairy farmers, officials and dignitaries of the dairy cooperative. Officials from the District Veterinary Office, Barpeta, also addressed the farmers during the event.

The new cattle feed has been introduced under Purabi Pashu Pushti, the feed and supplements brand of Purabi Dairy. Designed at par with BIS Type-I specifications, Purabi Dana Supreme carries higher crude protein and crude fat, and is enriched with vitamins and minerals to support optimum cattle performance.

“Purabi Dana Supreme has been developed to meet the evolving nutritional needs of high-yielding cattle and to support dairy farmers in adopting scientific feed management practices. At Purabi, our focus has always been on strengthening the dairy cooperative movement by providing farmers with quality products, technical guidance and field-level support. We believe this new premium cattle feed will help farmers improve productivity, maintain better animal health and enhance their overall livelihood,” said Sameer Kumar Parida, Managing Director, WAMUL.

The launch was part of Purabi Dairy’s continuing efforts to provide improved support, products and services to dairy farmers across Assam. An animal health camp was also organised alongside the launch event, where veterinary experts from WAMUL provided advice and guidance to farmers on scientific herd management.

Purabi Dairy, managed by the National Dairy Development Board (NDDB), has been playing an important role in strengthening the dairy cooperative movement in Assam. Its products are marketed by North East Dairy and Foods Limited (NEDFL), a joint venture between the Government of Assam and NDDB. From a small cooperative, Purabi has grown into one of eastern India’s most impactful dairy institutions, touching the lives of more than 57,000 rural farming families across Assam.

In 2021-22, WAMUL was associated with around 22 thousand dairy farmers through 485 dairy cooperative societies covering around 1,500 villages. As of March 2026, the union is associated with almost 60 thousand dairy farmers through 1,340 dairy cooperative societies covering more than 2,524 villages.

With the evolution of livestock rearing and cooperative dairying in Assam, farms in the state have become increasingly conscious of scientific animal management and feed practices. Farmers are now giving greater attention to the nutritional and healthcare requirements of their livestock, especially with the growing preference for high-yielding breeds such as Holstein Friesian, Gir and Jersey.

In 2022, with support from the Government of Assam under the RIDF scheme, WAMUL’s cattle feed plant at Changsari was re-commissioned with a capacity potential of 50 MTPD compounded cattle feed, along with a 25 MTPD bypass protein plant and a 12 MTPD mineral mixture plant.

Since the commencement of operations in 2022, WAMUL has supplied approximately 23,000 MT of cattle feed and 175 MT of mineral mixture to dairy farmers associated with Purabi at subsidised rates. Similarly, the new Purabi Dana Supreme, which is priced at an MRP of Rs 1075/ bag of 25 kg, will be available for WAMUL dairy farmers at Rs 755/ bag.

Purabi Pashu Pushti has been providing optimum nutrition solutions for dairy cattle through feed and supplement products developed under the guidance of NDDB. These products are manufactured at WAMUL’s ISO 9001:2015 certified Cattle Feed Plant located at Changsari in Kamrup district.

With the launch of Purabi Dana Supreme, Purabi Dairy aims to cater to the nutritional requirements of high-yielding cattle and further support dairy farmers in improving productivity through scientific feed management.

Recognized as the growth engine of agriculture and allied activities providing livelihoods to rural households, the animal husbandry sector has received a significant boost in the Union Budget 2026–27, with an allocation of Rs 6,153.46 crore – up 16% from last year. The Budget also announced a Rs 500 crore Integrated Scheme for Entrepreneurship Development to expand employment through credit-linked subsidies, modernise livestock enterprises, build integrated dairy and poultry value chains and promote Livestock Farmer Producer Organisations, thereby fostering entrepreneurship and rural development.

The Budget will add 20,000 veterinary professionals and through a loan-linked subsidy scheme, support new veterinary and paravet colleges, hospitals, labs, and breeding facilities. Targeting India’s 53 crore livestock, including 30 crore dairy animals, the initiative also encourages global collaborations to drive innovation. Dr Meenesh Shah hailed it as a milestone for the sector.

In addition to the existing provision allowing full deduction of profits and gains for primary cooperative societies engaged in supplying milk, oilseeds, fruits, or vegetables raised by their members, this benefit has now been extended to cattle feed. With primary cooperatives selling about 102 lakh metric tonnes of cattle feed annually, this move will significantly reduce their tax burden, ensuring better returns for farmer members. India’s dairy cooperatives already return over 75% of the consumer rupee to producers, and this initiative will further enhance pay-outs, putting more money directly into farmers’ hands.

Chairman, NDDB welcomed the Budget move allowing inter-cooperative society dividend income as deduction under the new tax regime to the extent it is further distributed to its members, fostering investments in multistate cooperatives under Sahkar se Samriddhi. A three-year exemption on dividend income for notified national cooperative federations on their investments made in companies up to 31.01.2026, if further distributed to its members cooperatives, will further strengthen profitability and enable higher pay-outs to member institutions.

The Centralized Bio-CNG Model turns dairy waste into clean transport fuel and organic fertilizer, advancing circular economy goals. As announced in the Union Budget, the entire value of biogas while calculating the Central Excise duty payable on biogas blended CNG to be excluded which will be a major boost for scaling large Bio-CNG models nationwide, strengthening sustainability and promoting natural farming through organic fertilizer by-products.

In a nutshell, Chairman, NDDB described the Union Budget 2026–27 as one that ticks all the right boxes – providing impetus to agriculture, dairy and allied sectors, improving capital efficiency, reducing tax distortions across cooperatives and thereby boosting farmers’ incomes and employment opportunities.

SAIL, Rourkela Steel Plant (RSP) has renewed the Memorandum of Understanding (MoU) with National Dairy Development Board (NDDB) for Nutrition, Anand, Gujarat and District Administration to provide nutritious Pasteurized fortified flavored packaged milk to Primary School children of Bisra Block, Kuarmunda Block and Rourkela Municipal Corporation under the flagship CSR Gift Milk Programme. The MoU was signed on 29^th March, 2025. Mr. P. K. Swain, CGM In-charge (TA & CSR) signed the MoU on behalf of RSP and Dr. Laxmi Narayan Mohapatra, Scientist (NDDB), signed the MoU on behalf of NDDB.

The MoU will facilitate the continuation of the noble CSR initiative which was scheduled to end on 31^st March, 2025 under the previous MoU.  The new MoU will be in force from 1^st April, 2025 to 31^st March, 2026 for a period of one year with a budgeted expenditure for one year shall of  Rs. 42.30 Lakhs.

The ambit of the programme has been expanded in the new MoU. Schools from Kuarmunda Block have been added. Accordingly the number of students who would benefit from the programme has also increased to 1750.

Notably, as a part of the unique CSR initiative, 200ml fortified flavoured milk is being given to each child on all working days at school premises. These initiatives not only aims to support the overall growth and development of the school going children but also improves nutrition and performance, boosts immunity and encourages school attendance.

केन्द्रीय गृह एवं सहकारिता मंत्री द्वारा सहकारी क्षेत्र के माध्यम से उन्नत एवं पारंपरिक बीज अनुसंधान और उत्पादन के साथ प्रसंस्करण व विपणन के लिए अंब्रेला संगठन के रूप में कार्य करने के लिए एक राष्ट्रीय स्तर की बहु-राज्य सहकारी समिति स्थापित करने की आवश्यकता पर बल दिये जाने के बाद बीबीएसएसएल अस्तित्व में आया है। यह मांग आधारित बीज उत्पादन, बीज भंडारण, प्रसंस्करण, पैकेजिंग के लिए बुनियादी ढांचे के विकास, रसद समर्थन, गुणवत्ता वृद्धि और मानकीकरण, अपेक्षित प्रमाणन व उत्पादित बीजों के विपणन में देशभर की सहकारी समितियों को सहायता प्रदान करेगा। बीबीएसएसएल विभिन्न फसलों और किस्मों के पारंपरिक बीजों के बहुलीकरण और संरक्षण में भी सहकारी समितियों की सहायता करेगा।

प्रधानमंत्री नरेन्द्र मोदी के ‘सहकार से समृद्धि’ के विजन की दिशा में एक और महत्वपूर्ण कदम के रूप में बीबीएसएसएल के माध्यम से गुणवत्तापूर्ण बीज उत्पादन और वितरण से देश में कृषि उत्पादन में वृद्धि होगी। इससे कृषि और सहकारी क्षेत्र में रोजगार के और अधिक अवसर पैदा होंगे। आयातित बीजों पर निर्भरता कम होगी और ग्रामीण अर्थव्यवस्था को बल मिलने से ‘मेक इन इंडिया’ को बढ़ावा मिलेगा और आत्मनिर्भर भारत का मार्ग प्रशस्‍त होगा।

संगोष्ठी सहकारी क्षेत्र को मजबूत करने के लिए पिछले 27 महीनों में की गई 54 नई पहलों पर सहकारिता मंत्रालय के अधिकारियों की एक प्रस्तुति के साथ शुरू होगी। एक दिन की इस संगोष्ठी में देश भर से आए लगभग 2000 प्रतिभागियों के अलावा वर्चुअल माध्यम से भी हजारों प्रतिभागी शामिल होंगे। देश की तीन प्रमुख सहकारी समितियों- इंडियन फार्मर्स फर्टिलाइजर को-ऑपरेटिव लिमिटेड (इफ्को), कृषक भारती सहकारी लिमिटेड (कृभको) और भारतीय राष्ट्रीय कृषि सहकारी विपणन महासंघ (नेफेड) तथा भारत सरकार के दो प्रमुख वैधानिक निकाय – राष्ट्रीय डेयरी विकास बोर्ड (एनडीडीबी) और राष्ट्रीय सहकारी विकास निगम (एनसीडीसी) ने संयुक्त रूप से बीबीएसएसएल को प्रमोट किया है।

• • Contemporary, consumer-friendly design in sync with today’s times.

• • Developed in association with National Institute of Design, the newly designed Mother Dairy booth is aimed to offer a whole new shopping experience to the residents of Delhi NCR.

• • The new booth will continue to serve with the range of Mother Dairy, Safal and Dhara products, all under one roof.

Mumbai, 20^th September 2023; Dr. Meenesh Shah, Chairman, National Dairy Development Board (NDDB), today inaugurated Mother Dairy’s new-age Booth design at Sector-79, Noida. Mother Dairy, Delhi NCR’s beloved milk and milk products major, has embarked upon a journey of transforming the consumer shopping experience across its booths in the Delhi NCR region and has introduced a contemporary structure, developed in association with National Institute of Design – India’s premier design institute. The newly designed booth was inaugurated in the august presence of Major General Sharad Kapur, YSM, SM, Director General, Resettlement, Department of Ex-Servicemen Welfare (Ministry of Defence) and Mr. Manish Bandlish, Managing Director, Mother Dairy.

Developed in the brand colours – blue and white – of Mother Dairy, the newly designed Booth is all set to offer better visibility, identity and an immersive experience to the consumers of the Delhi NCR region, providing Mother Dairy’s varied product range. The new design now brings Mother Dairy’s famed Token Milk in a whole new avtaar. Set-up in a see-through glass design, consumers will now be able to witness the journey of milk from storage unit to container.

Inaugurating the newly designed Mother Dairy Booth, Dr. Meenesh Shah, Chairman, NDDB, said, “Mother Dairy has been consistently working towards evolving experiences for both the farmers and the consumers. While several interventions are being taken at the farm-level, the new booth design is the company’s sincere effort to elevate the experiences at the market-level. For a brand engaging with hundreds and millions of individuals on a daily basis, it is imperative to have impactful interfaces offering delightful experiences. I am confident that the consumers of Mother Dairy will experience a similar delight in their shopping experience as they experience in every Mother Dairy product.”

Mother Dairy has a robust network of over 860 booths in the Delhi NCR region, supplying quality products in the vicinity of neighbourhoods.

Speaking on the occasion, Mr. Manish Bandlish, Managing Director, Mother Dairy, said, “Being a consumer centric brand, it is important for us to offer progressive experiences to our consumers, and therefore, we are enhancing the visual and functional characteristics while retaining the sentiments of our booth model. The new architecture will revolutionize the consumer experience, paving way for a unique yet convenient shopping experience for the whole family. Going ahead, all our upcoming booths in the region will be based on this new-age design. I would also like to thank the officials of Noida Authority for supporting the initiative with land allocation and I am confident of their continued support.”

Recently, Mother Dairy had launched a new-age Kiosk design – Kiosk 2.0 – paving for an enriched consumer experience. These energy-efficient kiosks are also designed by the National Institute of Design and are tuned to Mother Dairy’s aim for elevating the experience of consumer’s shopping journey. Mother Dairy plans to establish around 50 newly designed kiosks in the Delhi NCR region by the end of this fiscal year.

About Mother Dairy Fruit & Vegetable Pvt. Ltd.

Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the ‘Safal’ brand. Mother Dairy, through its brands, has a national footprint across all major cities in India, offering a delectable range of products to its consumers.