Bengaluru, October 1, 2025: BHIM Payments App, India’s very own homegrown payment platform from NPCI BHIM Services Limited (NBSL), is bringing a touch of goodness to this festive season with the second edition of its annual campaign ‘Meethi Diwali’. This year, BHIM Payments App is inviting its users to turn their day-to-day payments into a gesture of empowerment and participate in this nation wise movement. Between October 1^st and 31^st, for every user who completes ten or more transactions on the BHIM Payments App, a portion of the proceeds will be contributed to support women-led artisan businesses across India in collaboration with Aspire For Her, a community-driven organisation focused on increasing women’s workforce participation.

Diwali is a time to share joy and prosperity, and Meethi Diwali transforms that spirit into action. By simply paying with BHIM Payments App, users become a part of a collective effort to uplift women entrepreneurs and local artisans, helping them grow their craft and create brighter futures. The campaign celebrates BHIM as Bharat ka Apna Payments App, a secure and trusted digital companion built for every Indian household. It aims to remind users that even the smallest action such as making a payment, can spark real impact and bring sweetness into someone else’s Diwali. This campaign serves multiple purposes by empowering women, supporting Indian artisans and their homegrown products, and encouraging the use of Bharat’s own payments app.

Commenting on the initiative, Lalitha Nataraj, MD and CEO, NBSL said “Diwali is a time when families celebrate and share joy, and with Meethi Diwali we aim to add purpose to that spirit each year. By choosing to pay with BHIM Payments App, users are not only enjoying a simple, secure payment experience but also helping women artisans and entrepreneurs translate their skills into sustainable livelihoods. For us, this campaign is about showing how everyday digital payments can spark real economic opportunity and keep the festive spirit rooted in empowerment and inclusion.”

Link to Campaign Film: https://youtu.be/82ZmW2su8TA

Madhura DasGupta Sinha, Founder & CEO, Aspire For Her, said “Aspire For Her is proud to light up the festive season with a unique opportunity – the Meethi Diwali campaign by our partner BHIM Payments App. This initiative empowers artisan EntrepreNaaris to earn, grow and shine brighter than ever before, building the women’s economy in India, from the grassroots.”

Conceptualised by the creative agency, So Cheers, Meethi Diwali comes alive through a vibrant short film that blends festive warmth with purpose. It encourages every BHIM user to embrace the season with generosity, adding a touch of goodness to their transactions and making this Diwali truly meethi.

“When we came up with the idea of #MeethiDiwali2025, we wanted to highlight BHIM’s inherent values of trust, security, and reliability and how technology can actually empower lives in a meaningful way. The idea was to turn everyday transactions to something greater and purposeful. We are proud to be a part of this campaign, bringing forward the real stories of women artisans and helping every BHIM user feel a part of something greater than convenience; where simple payments carry both meaning and a sense of shared prosperity.” said, Mehul Gupta Co-founder and CEO at SoCheers.

“At IPG Mediabrands, we are proud to partner with NPCI’s BHIM Payments App for the ‘Meethi Diwali’ campaign. This initiative not only strengthens BHIM’s role as a trusted digital payments brand but also reflects its commitment to a larger cause, empowering women artisans through Aspire Her. Together, we are creating a campaign that blends festive spirit with meaningful impact.” added, Ashwini Kamat, Sr Vice President, Mediabrands.

Bengaluru, April 10, 2025: BHIM, India’s homegrown payment app developed by NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched a new brand campaign to position itself as ‘Bharat Ka Apna Payments App’. The campaign titled ‘Paison Ki Kadar’, celebrates how India’s relationship with money is built on trust and familiarity, even as payment methods evolve. With this, BHIM reinforces its role as a modern and inclusive payments app, designed to serve the everyday payments needs of people across Bharat.

Conceptualised by Tilt Brand Solutions, the campaign comprises five brand films presented in a slice-of-life format. These films highlight the core ethos of BHIM’s brand promise of Trust, Security, Customer-first approach, and being a truly Inclusive app while showcasing app’s usability. The films will be released in 9 Indian languages, to maximise reach and resonance.

The campaign marks the launch of BHIM 3.0 that offers a more intuitive and customer-friendly experience. It has key features such as support for 15+ Indian languages, functionality in low internet areas, and enhanced money management tools like Split Expenses, Family Mode, Spends Analytics, and Action Needed reminders.

Rahul Handa, Chief Business Officer, NBSL, said, “In India, trust plays a big role in how people adopt new technology, especially when it comes to money. As we go deeper into Bharat, we see that digital payments aren’t just about convenience, they’re about confidence. With BHIM 3.0, we’ve focused on building an experience that feels simple, safe, and familiar. The ‘Paison Ki Kadar’ campaign brings this to life by reminding people that while the way we transact with money has changed its form, the values around it haven’t. That’s what makes BHIM truly Bharat Ka Apna Payments App”

Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions, added, “In India the money is more than just a medium of exchange. The way people deal with money reflects their opinions, their values, priorities, personalities and many more things. How we deal with money is a reflection of how we live our lives. With the ‘Paison Ki Kadar’ campaign, we wanted to elevate the concept of money beyond mere transactions, showcasing the virtues and stories it represents.”

This 360-degree campaign will be rolled out across television, print, out of home, cinema, radio, digital and social media. It will be aired on leading TV channels across genres and regions and the brand films will be released sequentially across BHIM’s digital platforms.

Brand Film (Hindi): https://youtu.be/8_bpF9qmpE4

Brand Film (English): https://youtu.be/_oJlnBrpdko

Join the movement to value money in a modern way. Download BHIM 3.0 and experience Bharat’s own payments app.

For more information, visit https://www.bhimupi.org.in/, follow on [Insta – @bhim_npci, X – NPCI_BHIM, YT – BHIMNPCI]

Bengaluru, March 25, 2025: NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched Bharat Interface for Money (BHIM) 3.0. Shri Vivek Deep, Executive Director, Reserve Bank of India launched the application and services in the presence of Mr. Ajay Kumar Choudhary, Non-Executive Chairman and Independent Director, NPCI and senior leaders from the banking and fintech industry.

BHIM 3.0 represents its third evolution since its launch in 2016 by Prime Minister Narendra Modi. The new BHIM 3.0 app offers customer friendly and more intuitive experience. BHIM 3.0 now offers:

• More Languages – Available in 15+ Indian languages for better accessibility
• Works in Low Internet Areas – Optimised to ensure seamless transactions even with slow or unstable network connections
• Better Money Management – Advanced tools to track, manage, and split expenses with ease

Speaking at the event, Mr. Ajay Kumar Choudhary said, “BHIM has always played a key role in making digital payments secure and simple for every Indian. The launch of BHIM 3.0 is another step towards empowering millions of users, merchants, and banks, helping India move further into a digitally inclusive future.”

Ms. Lalitha Nataraj, CEO, NBSL, added, “BHIM 3.0 is designed to meet the needs of today’s users in the fast-evolving world of digital payments. Built for Bharat, it prioritises safety, convenience, and inclusion. BHIM 3.0 will enhance the user experience while promoting financial empowerment across all sections of society.”

Enhanced Features for Users

• Split Expenses – Users can now split bills with friends and family seamlessly. Whether it’s dining out, rent payments, or group purchases, the BHIM app allows users to divide expenses and make payments directly, ensuring hassle-free settlements.
• Family Mode – Users can now onboard family members, track shared expenses, and assign specific payments. This feature enables better financial planning by giving families a consolidated view of their expenses.
• Spends Analytics – The new dashboard offers an intuitive view of a user’s monthly spending patterns for the spends done on BHIM App. It automatically categorises expenses, helping users analyse and manage their budget without needing complex spreadsheets.
• Action Needed – A built-in task assistant that reminds users of pending bills linked to the BHIM app, prompts them to enable UPI Lite, and alerts them when their Lite balance is low. It ensures users stay on top of their financial activities.

New Offerings for Merchants

BHIM Vega – A seamless in-app payment solution for merchants. This feature integrates with online merchant platforms, allowing customers to complete payments instantly within the app without switching to third-party apps.

BHIM 3.0 will be rolled out in phases across platforms, with full availability expected by April 2025.

Bengaluru, 21 January 2025: BHIM, India’s flagship digital payments app powered by NPCI BHIM Services Limited (NBSL) has joined forces with The FinTech Yatra 2025 as a Principal Partner. The FinTech Yatra is a 10,000 km long epic road journey aimed at identifying, understanding and catalysing players in financial services across India. This strategic collaboration aims to accelerate India’s digital payment revolution by empowering communities and fostering financial inclusion.

As a part of this partnership, more than 200 individuals from select NGOs will be trained under a train-the-trainer model, equipping them with knowledge and tools to spread digital payment awareness. By empowering trainers at the grassroots level, this initiative ensures that the benefits of digital payments reach the most underserved and remote areas of the country.

Speaking on the partnership, Rahul Handa, Chief Business Officer, NBSL, said, “BHIM’s partnership with Fintech Yatra 2025 is an important step towards bridging the digital divide and educating citizens about secure and efficient digital payment solutions. This initiative aligns with our mission to create a financially inclusive and digitally empowered India. We are excited about the opportunities this partnership brings to strengthen the fintech ecosystem.”

The FinTech Yatra 2025 is a movement to make India digitally independent. It is a platform that enables connection between innovation providers like start-ups and innovation seekers like financial institutions, venture capitalists and large corporates. By visiting multiple cities, engaging with fintech innovators, and collaborating with platforms like BHIM, the Yatra is set to amplify the adoption of seamless and secure digital payments across the nation.

Abhishant Pant, Founder of The FinTech Meetup, added, “Our partnership with BHIM brings a transformative element to this year’s Yatra. BHIM’s proven leadership in the UPI ecosystem ensures that financial inclusion is not just a vision but a reality for millions across the nation. Together, we aim to empower every Indian to embrace the digital economy. Our endeavor has been to support early stage fintech founders with idea validation, network support and guidance around venture capital, so that they become a catalyst to push for more digital adoption in financial services.”

Existing and potential fintech start-ups, students, corporates as well as academic institutions can be a part of this event by visiting yatra.connexdoor.com 

BHIM users can now contribute to their existing NPS accounts with ease, eliminating the need to remember complex details. Instead, users can make contributions using just their registered mobile number and minimal customer parameters, making retirement planning as easy as a few clicks. Contributions made through BHIM are fully processed and invested within one business day, ensuring timely investment.

Rahul Handa, Chief Business Officer, NBSL, said, “The addition of NPS contributions on BHIM marks a significant stride in making essential financial services more accessible to millions across India. By enabling NPS contributions directly on BHIM, we are fostering a culture of proactive retirement planning and long-term security for all. This initiative is a pivotal step towards a more resilient nation, showing our commitment to financial inclusion and the evolution of BHIM as a comprehensive financial platform.”

Commenting on the launch, Noopur Chaturvedi, CEO, NPCI Bharat BillPay Limited (NBBL), said, “We are delighted to have BHIM, now available for NPS investments powered by Bharat Connect. This enables BHIM users to effortlessly contribute to their NPS accounts directly through the app. Our goal is to enhance financial accessibility and inclusivity for all citizens across India, and this initiative is a testament to that commitment.”

The NPS has experienced significant growth, with more than 38.25 lakh retail accounts as of September 2024. This new feature is expected to further drive NPS adoption, helping individuals build a reliable income stream for their post-retirement years.

Here’s how users can avail this feature on the BHIM app:

• Click on ‘View All’ under the ‘Recharges and Pay Bills’ section on your BHIM app home screen
• Click on ‘NPS’ under the ‘Other Categories’ section and enter the following details:

o   Permanent Retirement Account Number (PRAN) or 10-digit mobile number

o   Date of Birth

o   Tier

o   Contribution Amount

• Tick the checkbox to agree to the Terms and Conditions and tap ‘Get Bill Details’
• Tap on ‘Bill Info’ to review details of NPS investment and the amount breakup
• Select your preferred payment mode, hit/tap ‘Pay’, and complete the payment