Link to first ad film: https://youtu.be/R_qhYgQHFdA?si=nlNtLnMn2_BlyKT1

Bengaluru, June 17, 2025: NPCI Bharat BillPay Ltd. (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched an impactful campaign to build trust and drive awareness among customers and billers for its bill payments platform, Bharat Connect. Conceptualised by DDB Mudra Group, the evocative campaign, “Aap Humein Jaante Nahi, Par Maante Hain” (You May Not Know Us, But You Trust Us), focuses on Bharat Connect’s seamless integration into everyday life, empowering bill payments and financial transactions for consumers with unparalleled ease, security, and accessibility. Bharat Connect serves as a unified platform enabling seamless payments for both recurring and one-time bill payments.

Bharat Connect operates as a robust, interoperable platform, seamlessly managing both recurring and non-recurring payments, from utility bills, credit card bills, insurance premiums to loan EMIs and more. Its comprehensive infrastructure weaves through partner platforms, including fintech apps, bank applications, websites and assisted channels, creating a ubiquitous ecosystem for secure and accessible payments across diverse categories.

The nationwide campaign, which unfolds through relatable slice of life situations, will be released in eleven languages to connect with consumers on a personal level. Featuring popular faces including Puneet Issar, Shreya Dhanwanthary, Sharib Hashmi, Chandan Roy and Gopal Datt the campaign authentically illustrates the trust millions place in Bharat Connect daily, even if the platform operates behind the scenes. This 360-degree campaign will be rolled out across television, digital platforms, print, radio and out-of-home media.

Speaking about this campaign, Noopur Chaturvedi, MD & CEO, NBBL, said, “Bharat Connect stands as a trusted and inclusive digital infrastructure for bill payments that touches the lives of millions every single day. With this campaign, we aim to make our purpose visible and assure every Indian of ease, safety, and reliability when managing their essential payments. Through relatable instances in this campaign, we aim to reaffirm Bharat Connect’s role in enabling India’s digital future.”

“The insight driving this campaign stemmed from a simple truth: while Bharat Connect powers millions of daily bill payments, its name remains unfamiliar to most. This gap between utility and awareness became the foundation of our narrative — highlighting how a trusted service can be deeply embedded in people’s lives, yet remain invisible” said Gagandeep Bindra & Rahul Arcot, Group Creative Directors, DDB Mudra Group.

Through this integrated campaign, Bharat Connect establishes its commitment to reliability, ease of use, and inclusion across India’s digital payments landscape. By establishing essential awareness for the bill payment platform, Bharat Connect aims to empower households and individuals relying on it for bill payments and financial transactions throughout their daily routines.

The post NBBL Launches Campaign for Bharat Connect Showcasing Trust and Accessibility in Everyday Digital Payments appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Ms. Noopur Chaturvedi, CEO, NPCI Bharat BillPay Limited (NBBL) said, “We are excited to have BillAvenue as a certified TSP partner for Bharat Connect ecosystem.  BillAvenue has had a very long and successful relationship with NPCI Bharat Bill Pay Ltd., and we are confident that this certification will enable them to leverage their experience for the benefit of newer partners.  We look forward to them playing an instrumental role in fostering the growth of ecosystem”.

Mr. Daykin Creado, CEO of BillAvenue, expressed his enthusiasm for this achievement, said, “Securing the official NBBL TSP certification for both COU and BOU is a testament to the robustness and enterprise-grade quality of our technology stack. This is a pivotal moment for us, and we believe it will propel BillAvenue to the forefront of the BBPS (now known as Bharat Connect) ecosystem. As a neutral facilitator, we are uniquely positioned to attract major billers and customer-facing apps to partner with us. With confidence in our capabilities, we are poised to reach new heights and sustain our upward growth trajectory.”

BillAvenue is now an NBBL certified Technology Service Provider (TSP) Partner for both Biller Operating Unit (BOU) and Customer Operating Unit (COU). This allows BillAvenue to help banks, Small finance Banks (SFBs) and other certified fintech players become a part of the Bharat Bill Payment System (BBPS) (now known as Bharat Connect) ecosystem by providing the technology stack to these entities for quicker go live. BillAvenue can offer these entities on prem deployed solutions under a CapEx model as well as cloud based solutions on an OpEx model. Additionally NBBL TSP certification accelerates the go to market time for OU license holders, lowering operational costs and opening new business opportunities for BillAvenue.

“Infibeam Avenues Limited is proud to be the only non-bank entity granted a perpetual Operating Unit (OU) license by the RBI. Coupled with our superior technological capabilities and extensive experience in the BBPS ecosystem, we are the partner of choice for any bank or non-bank Operating Unit License holder looking to offer the convenience of BBPS to their customers. With NBBL’s continuous innovation and upcoming use cases like NetBanking and B2B payments, we anticipate significant growth in the BBPS space. The NBBL TSP certification positions us perfectly to capitalize on this tremendous opportunity, and we are excited about the future,” adds Ms. Anushka Patel, COO of BillAvenue.

This will enable BillAvenue to bring onboard more participants to the BBPS ecosystem and expand the scope, reach and acceptability of BBPS as a preferred mode of bill payments. This milestone underscores BillAvenue’s commitment to innovation and excellence in India’s digital payments landscape.

The post BillAvenue Achieves Milestone, NBBL recognises BillAvenue as a -Certified TSP Partner. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.