A Bench of Justice Prathiba M. Singh and Justice Manmeet Pritam Singh Arora expressed concern over the lack of civic sense among citizens, noting that countries such as Vietnam effectively manage heavy rainfall through better public discipline and coordinated civic action. The Court warned that it would not hesitate to take stringent action against those found dumping waste into drains.

The Court also directed the MCD, Delhi Jal Board, and Delhi Police to strengthen coordination for drain maintenance, sewage management, and enforcement against littering. It asked civic agencies to expedite work on covering open drains and ensuring stormwater drains remain functional before the onset of the monsoon. The matter is scheduled for further hearing on July 24. LIVE LAW

Bengaluru | 12 August 2025 – ‘Bangur’ as the Master Brand of Shree Cement Ltd., one of India’s leading cement producers, has introduced ‘branded safety nets at construction sites’, a pioneering on-ground visibility initiative in Delhi. This marks a breakthrough in outdoor branding for the building materials industry.

Delhi presents unique advertising challenges with stringent Municipal Corporation of Delhi (MCD) restrictions limiting traditional formats like hoardings and wall wraps. In response, the company has developed an inventive solution: custom-designed safety nets with Bangur product branding to meet construction safety standards, which also serve as high-impact branding surfaces.

Replacing the conventional green nets, these visually striking white nets feature bold branding for Bangur Cement’s premium products, Roofon and Magna. The pilot phase in Delhi covered approximately 9,900 sq. ft., using 90×10 ft. custom-fabricated rolls. The initiative has created a standout brand presence at construction sites spaces typically overlooked for high-visibility branding.

Speaking on the initiative Mr. Shailesh Ambastha, President Sales Shree Cement said, “In markets like Delhi, where traditional visibility is constrained, we saw an opportunity with this innovative step. These branded safety nets ensure site safety while turning everyday construction zones into powerful brand ambassadors. It’s a smart, impactful solution that reflects Shree Cement’s on-ground innovation and market responsiveness.”

This first-of-its-kind campaign is tailored to engage channel partners, individual home builders (IHBs), contractors, technocrats, and influencer communities, especially in metro cities where conventional advertising spaces are scarce.

Following successful rollouts in Delhi and earlier in West Bengal, the initiative is now being evaluated for expansion across other key markets in India.