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Bengaluru, June 20, 2025: Tata Steel today launched a new version of DigECA, expanding access beyond channel partners to include Micro, Small and Medium Enterprises (MSMEs), broadly classified as Emerging Corporate Accounts (ECA) by Tata Steel. DigECA is a groundbreaking B2MSME e-commerce platform specifically designed to meet the needs of ECA customers, enabling them to transact directly with ease and convenience while accessing the highest quality products and services.

Building on the success of Tata Steel’s B2C e-commerce portal, Aashiyana, DigECA envisions a revolution in the customer journey for ECAs. The platform focuses on flat products such as Tata Astrum, Tata Steelium, and Galvano, providing MSMEs with hassle-free purchase experience with Tata Steel and its channel partners.

Since the pilot launch in Q4 FY25, DigECA has experienced impressive growth, onboarding over 2,000 ECA customers and achieving significant milestones in its Gross Merchandise Value (GMV). This growth reflects our commitment to empowering customers with complete transparency regarding material availability and order fulfillment, ensuring a seamless process from enquiry to delivery, further augmented with post-supply services.

Prabhat Kumar, Vice President, Marketing & Sales (Flat Products), Tata Steel, said: “At Tata Steel, we are committed to enhancing customer satisfaction through digital innovation. With the launch of DigECA for our ECA customers, we are simplifying the steel buying experience and strengthening their direct engagement with Tata Steel. The platform is designed to enable a more connected and efficient relationship between customers and our distribution network, helping us better align our offerings with evolving market needs.”

With DigECA, Tata Steel reinforces its expertise in technology and innovation to deliver an unparalleled experience for customers, setting the stage for a thriving future. The Company is dedicated to ensuring that its ECAs feel supported and valued in the collective pursuit of meeting the business aspirations.

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Chairman Kumar emphasized that the remarkable achievements of KVIC contribute significantly to the vision of ‘Viksit Bharat’ by 2047 and to making India the third-largest economy in the world. The production of Khadi and Village Industry products increased from ₹26,109.07 crore in 2013-14 to ₹116,599.75 crore in 2024-25, illustrating a nearly fourfold increase. Similarly, the production of Khadi clothes saw a significant rise from ₹811.08 crore to ₹3,783.36 crore, marking a 366 percent increase. The sales of Khadi clothes rose from ₹1,081.04 crore to ₹7,145.61 crore, demonstrating a remarkable growth of 561 percent. This resurgence is largely attributed to the promotion of Khadi by Prime Minister Modi on larger platforms.

The key objective of the Khadi and Village Industries Commission (KVIC) is to create maximum employment opportunities in rural areas, and recent data illustrates success in this regard as well. Cumulative employment rose from 1.30 crore in 2013-14 to 1.94 crore in 2024-25, reflecting a 49.23 percent increase. The business of Khadi and Village Industries Bhawan in New Delhi also flourished, doubling from ₹51.02 crore to ₹110.01 crore over the same period, with a 115 percent increase. Furthermore, since the launch of the Pradhan Mantri Employment Generation Program (PMEGP), a total of 1,018,185 units have been established with a margin money subsidy of ₹27,166.07 crore against loans totaling ₹73,348.39 crore, providing employment to over 9 million individuals through PMEGP programs.

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The product is based on machine learning model and uses authentic data footprints from GSTIN, Customers’ Bank Statements and CIC data base etc.

The purpose of the product is to provide “on tap” short term credit for working capital needs to Micro SME units who are part of the GST regime. The product will be made available through digital mode on Yono to the existing customers of SBI and will address the liquidity issues of MSMEs to unlock the cash flows instantly.

With the launch of MSME Sahaj, SBI has once again set a new standard in MSME lending. MSME landscape has been identified as one of the focal points by the Bank for the next five years and this innovative digital product marks a significant leap in digital lending space.

The product is meant to cater to Sole Proprietorship non-credit Customers of State Bank of India having satisfactory Current Account with the bank. This innovative offering will be readily accessible to them through the Bank’s Internet Banking application.

Shri Dinesh Khara, Chairman, SBI, said, “SBI is committed to set new industry benchmark by introducing Digital Solutions in SME Business Loans, underscoring our constant efforts to drive innovation in MSME lending. Accentuating the same, MSME Sahaj is crafted with the vision of providing MSME units faster and easier finance using digital mode with self-initiated end to end journey. MSME Sahaj is a result of our endeavour to integrate innovation and customer-centric approach to revolutionize the MSME lending universe, reducing human intervention and enhancing the ease of doing business. The launch of MSME Sahaj aims to provide the fast and most intuitive lending solution, further solidifying our position as the leading MSME lender in the country.”

Echoing this sentiment, Shri Vinay Tonse, MD – Retail Banking & Operations, SBI emphasized, “In order to cater to MSME segment’s growth, Bank has been pioneering the combined potential of the MSME segment of the economy with disruptive digital innovation.  “MSME Sahaj – Digital Business Loans for Invoice Financing” will offer a unique proposition to our existing Micro SME units who are part of the GST regime to get immediate “on tap” short term credit for working capital requirement through digital mode on SBI’s Yono B.

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The conference, supported by the Ministry of Micro, Small and Medium Enterprises (IC Section), Government of India, was inaugurated on Tuesday in the presence of H.E. Mr. Chang Jae-Bok, Hon’ble Ambassador, Republic of South Korea. Hon’ble Guests, Ms. Mercy Epao, Joint Secretary, Ministry of MSME, Government of India; Mr Piruz Khambatta, Chairman, Rasna, & Chairman, CII Task Force, Ahmedabad, and Dr Sunil Shukla, Director General, EDII, were also present at the inauguration.

The conference provided a platform for discussions on the infusion of technology in the MSME sector, bringing together key stakeholders, experts, and policymakers. The event also witnessed the release of the Global Entrepreneurship Monitor: India Report 2022-23, providing valuable insights into the entrepreneurial landscape of the country.

In his congratulatory speech, Ambassador Chang highlighted the pivotal role of MSMEs in nurturing the Korea-India bilateral relationship. He encouraged participants to further strengthen cooperation between the two countries by leveraging the power of entrepreneurship.

Ms. Mercy Epao in her address said, “As we witness a paradigm shift towards innovation and global competitiveness in the MSME sector, I encourage entrepreneurs to seize the abundant opportunities facilitated by vibrant ecosystems, supportive policies, and a focus on research. Let us collectively elevate the MSME sector and contribute significantly to economic growth. I applaud EDII for its pivotal role in advancing the objectives of the Ministry and contributing meaningfully to the nation’s economic development.”

Mr Khambatta in his address said, “Entrepreneurial proficiency is a key factor for MSME entrepreneurs aiming to contribute significantly to economic growth. Higher entrepreneurial quotient among entrepreneurs strengthens the business ecosystem, creating a resilient and sustainable model for growth. This conference is a big step towards creating knowledge infrastructure in the domain. I am sure such efforts will further bolster MSME growth across the globe by giving a platform for experience sharing and mutual learning.”  

Dr Sunil Shukla in his welcome speech said, “MSMEs have come to play a vital role in the development of economies, across countries. India houses various beneficial MSME related schemes and policies, and is constantly seeking to institute ways and means to strengthen the sector. This conference will help strengthen initiatives in this realm. I express my gratitude to the Ministry of MSME for supporting this very thoughtful initiative.”

More than 200 national and 74 international delegates from 75 institutions attended the conference. During the conference, technical sessions will be held to provide a deep dive on the key themes of technology infusion and competitiveness in the MSME sector, digital transformation in MSMEs: opportunities & challenges, policies and regulations: framework for MSMEs, and skill development and technology adoption in MSMEs: leveraging industry 4.0.

The sessions will be delivered by imminent speakers like Dr. Nimnual Piewthongngam, Chairperson, SME Committee, Joint Foreign Chambers of Commerce in Thailand, Bangkok; Amaya Ashani Palihawadana, Visiting Lecturer, Ministry of Sports and Rural Development, Sri Lanka; Charles Amoako Atta, State Interests and Governance Authority, Ghana; Dr Jaimin Vasa, Chairman & Managing Director, Vasa Pharmachem; Vinod Agarwal, Chairman, Arunaya Organics & Past Chairman of CII Gujarat; Dr Bharti Motwani, Associate Professor, University of Maryland, USA, and Dr Satya Ranjan Acharya, Professor & Director, Dept. Entrepreneurship Education, EDII.

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On this occasion, Shri S. C. L. Das, Secretary (MSME) emphasized collaborative efforts with state government departments, a focus on marketing, and increased support for SC, ST, and Women MSEs. Dr. Anupam Gayen, SBM, NSIC was also present on the occasion.

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Shri Vivek Joshi (IAS), Secretary, DFS, Ministry of Finance was the Chief Guest and Shri Subhas Chandra Lal Das (IAS), Secretary, Ministry of Micro, Small & Medium Enterprises was Guest of Honour.

The event commenced with Manthan session wherein Lead Industry Associations shared their perspectives to ease access to credit and non-financial services by MSMEs. Associations recounted the exemplary service of SIDBI especially the turn around in last few years in terms of responsiveness, embracing digitization (leading to reduced TAT) and minimizing procedures and processes thus enabling entry of last mile into SIDBI folds. Shri Rajive Chawla, Shri Rakesh Chhabra, and Shri J P Malhotra represented the MSME voice.

Shri Nishant Kumar Yadav, Dy. Commissioner, Gurugram addressed the gathering and assured the continuity of the support from State authorities. Shri Yadav mentioned that the enterprising people of Gurugram have established their mettle in different sectors and the momentum should continue.

Shri Sivasubramanian Ramann, CMD, SIDBI said that the presence of Secretary, DFS and Secretary, MoMSME reflects government’s commitment to strengthen MSMEs, the second largest contributor to the country’s economy and employment. Shri Ramann mentioned that our thrust has been on “Digitization” and “Greening the Enterprise Ecosystem”. SIDBI has been assessing the demand supply side gap and have provisioned for financial and non-financial services to address these. Shri Ramann mentioned that SIDBI values the feedback and inputs of Industry Associations which helps to become more responsive. Shri Ramann mentioned that SIDBI has been working on digitizing the registration of MSMEs, access to finance by them as also leveraging GST data for democratizing credit access. Shri Ramann mentioned that in line with expectation of GoI that SIDBI should evolve as largest direct lender to MSMEs, SIDBI has strategized, the ABC approach. It includes App based, Branch based and Co-partners based lending.

Shri S.C.L Das, Secretary, Ministry of MSME stated that the ministry is committed to create a strong and enabling ecosystem for MSME to grow and flourish. Shri Das emphasized on innovative offerings of ministry woven around growth with sustainability. Shri Das highlighted the increased coordination among different ministries for effective implementation of Central schemes such as PM Vishwakarma.  Shri Das also mentioned that Ministry is geared up to introduce new schemes to catalyse green investment and contribute to National Determined Contributions (NDCs) of India. Shri Das appreciated the increasing contribution of SIDBI and suggested called upon that Environment, Social and Governance (ESG) aspects need to be embedded and mainstreamed in entire enterprise lending.

Shri Vivek Joshi, Secretary, Ministry of Finance, advocated the significance of MSME sector in the Indian Economy and reaffirmed government’s commitment towards Development & Growth of MSME sector. Shri Joshi also acknowledged the instrumental role played by SIDBI in strengthening the credit flow to MSMEs particularly through digitization, credit guarantee, channelizing ECLGS (as a COVID relief). Shri Joshi also highlighted the thrust of Government of India on reaching the last mile through banking and digital tools. Shri Joshi also recounted how banks have been proactively engaged for reaching Street Vendors under PMSVANidhi and also PMVishwakarma to provide End to End holistic support to Artisans. Shri Joshi appreciated the exhibition which reflects increasing orientation and demand towards net zero journey of the country. Shri Joshi called upon entrepreneurs to avail services such as Express Loan by SIDBI, look at e mobility as preferred mode of transport, etc. While appreciating SIDBI’s role, Shri Joshi laid expectations for tripling SIDBI’s footprints. MoMSME and DFS would continue to extend whole-hearted support to boost the MSME ecosystem particularly those at bottom of pyramid.

The dignitaries raised the happiness quotient of participants by flagging off EVs supported by SIDBI for delivering services in NCR under its 50KEV4ECO program. Shri Vivek Joshi and Shri SCL Das handed over sanctioned letter to 08 Startups/MSMEs extending support under SIDBI’s digital journey, 4E Scheme, Speed and Venture Debt. Under 50KEV4ECO program, sanction letter was handed over to electric mobility as a service provider as also disbursement cheque was handed over to “cKers Finance” to support acquisition of commercial EVs at competitive rate to create the market.

Cumulative sanction of Rs. 57 Crore was handed over to the Startups / MSMEs / NBFCs on the occasion.

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Das brings a wealth of experience to his new role. Prior to joining the MSME ministry, he served as the Director General of Hydrocarbons at the Ministry of Petroleum and Natural Gas since December 2019. Previously, he held the position of Joint Secretary at the Ministry of Home Affairs.

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