Bengaluru, 26th November: Arth by Emcure, a holistic wellness brand rooted in the philosophy of blending science with nature, has launched a powerful new initiative with cricket icon M.S. Dhoni on the occasion of World Iron Deficiency Day. Titled “Invest in Iron,” the campaign aims to build widespread awareness about anemia and highlight the critical role iron plays in maintaining energy levels, vitality, and long-term well-being.

Iron deficiency continues to be one of India’s most pressing health concerns. Fatigue, often overlooked or dismissed, is among the earliest signs of low iron, yet millions remain unaware of how deeply it impacts their daily productivity and overall health. With 57% of Indian women reportedly affected by anemia, the need for early detection and prevention has never been more urgent.

Known for his disciplined approach to health and his ability to connect with audiences across regions and age groups, M.S. Dhoni brings genuine credibility to the campaign. In the film, Dhoni encourages people to take charge of their health by simply paying attention to their body’s signals and taking the proactive step of checking their iron levels.

Speaking about the initiative, Namita Thapar, Executive Director, Emcure Pharmaceuticals, said, “At Arth, our commitment has always been to educate first, whether it was the importance of sleep earlier or iron today. Our purpose is to empower people with knowledge so they can make informed decisions about their well-being. With ‘Invest in Iron,’ we want India to recognize that monitoring iron levels is essential to maintaining everyday energy and long-term health. Making this simple investment today can improve the quality of life for millions.”

To support this mission, the brand is encouraging individuals to not only get tested but also adopt accessible formats that simplify iron intake. Arth Iron Gummies, formulated with Ferrous Ascorbate, offer 67% better absorption compared to commonly available iron salts and supplements, making them an effective choice for improving iron levels, combating fatigue, and supporting overall energy. The gummies provide a convenient, gentle, and easy-to-consume option, especially for those who struggle with traditional iron supplements.

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Defence officers and management trainees were taken on an in-depth tour of Garuda’s advanced manufacturing and research and development facilities. Key areas showcased included the Drone Assembly and Quality Assurance Zone, the R&D and Simulation/Testing Rooms, and the RPTO Training and Stimulation Facility, where officers gained firsthand exposure to the rigorous production and pilot training protocols essential for modern defence applications.

Garuda Aerospace’s advanced UAV portfolio was showcased, covering a wide range of defence and tactical systems. These included the G500, a high-performance UAV for reconnaissance; Swarm Drones for coordinated multi-drone operations; UGV (Unmanned Ground Vehicle) for terrain-based missions; Agri Drone with dual-use capabilities; Droni Drone for advanced surveillance and tactical response; Canister Dropping Drone for specialised payload delivery; Solar Panel Cleaning Drone for critical infrastructure maintenance; and Delivery Drone for high-precision logistics. Some of these drones, including the “MS Dhoni-inspired” Droni, had recently been launched by the Honourable Union Minister of State for Defence, Shri Sanjay Seth. The Minister unveiled five advanced UAVs designed for defence and disaster response, launched the Garuda Raksha Udaan 2025 Impact Book, and announced free drone training programs for soldiers’ widows and Remote Pilot Certification for defence personnel. The event also marked the establishment of a Defence Drone Lab with 13 JAK Rifles and the foundation stone for a state-of-the-art Defence Park at Cheyyur, reinforcing Garuda’s commitment to Atmanirbhar Bharat and India’s growing drone ecosystem.

“This initiative bridges a crucial gap between defence management education and real-world applications of drone technology. Our objective was to equip India’s future defence leaders with advanced knowledge and practical insights that align with the nation’s evolving security requirements,” said Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace.

Officers and management trainees from CDM gained first-hand exposure to cutting-edge drone technologies, advanced production, and industry-led innovations that were shaping India’s UAV ecosystem. The sessions also explored opportunities for deeper academia-industry collaboration to accelerate defence technology advancements and contribute to the nation’s strategic capabilities. As an investor and brand ambassador for the company, M.S. Dhoni, a serving honorary Lieutenant Colonel in the Territorial Army, was a key figure in Garuda’s mission to bridge the gap between military needs and drone technology.

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Garuda Aerospace will focus its export efforts on the Garuda Kisan Drone, specifically designed to meet the growing demand in the agriculture sector. These drones address precision farming and agri-tech services, particularly in agricultural regions such as those in the USA and Australia. Additionally, the company aims to cater to the high-security and surveillance requirements of the Middle East. This strategic market entry is expected to unlock new streams and establish a robust international footprint for Garuda Aerospace. The expansion aligns strongly with the Government of India’s “Make in India” initiative, reinforcing the country’s position as a hub for advanced drone technology and exports. It also stands as a testament to the growth of India’s drone ecosystem and its rising global competitiveness.

Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace, said, “This export license is a monumental step in our journey to becoming a leading global drone exporter. It reflects our unwavering commitment to diversifying revenue streams beyond India and gaining an early-mover advantage in emerging drone markets. We remain fully committed to our Hon’ble Prime Minister’s vision of ‘Make in India’ for the World.”

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Bengaluru, April 17, 2025 – Gulf Oil Lubricants India Limited, a leading player in the lubricants industry, has rolled out a fresh 360-degree campaign for its flagship two-wheeler engine oil, Gulf Pride. The relaunch introduces a new look and an enhanced formulation—now upgraded to meet the latest API SP specifications. With claims of up to 10,000 km drain interval, 40% better engine protection, and insta pick-up, this is one of Gulf’s most advanced product offerings yet. These upgrades reinforce Gulf Pride’s positioning as the engine oil of choice for riders who demand consistent performance and lasting reliability.

The campaign features Gulf’s long-time brand ambassador MS Dhoni who brings to life the deep emotional bond between a biker and their motorcycle, highlighting the message – “Bike se pyaar rahega hamesha, naye jaisa.” Conceptualized as a love story between a biker and his motorcycle, the campaign celebrates the nostalgic first-bike connection every rider treasures. With its enhanced formula and new look, Gulf Pride is repositioned as the engine oil that keeps your bike’s pick-up like new, ensuring every ride feels as fresh as the first.

Taking the storytelling a notch higher, the TVC for the campaign has been directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0. It presents MS Dhoni in a never-seen-before romantic avatar, capturing his deep love for bikes. The film beautifully juxtaposes MS Dhoni’s passion for motorcycles with the emotional connection riders have with their two-wheelers, delivering a compelling narrative around Gulf Pride’s core promise.

Speaking about the campaign, MS Dhoni shared, “My association with Gulf Oil has been a long and special one. As a biker, I know how important it is for riders to have a machine they can rely on, that performs like new, ride after ride. Gulf Pride plays a vital role in keeping the engine smooth, the pickup strong, and extends the bike’s life—exactly what you need for a machine that becomes a trusted companion over time. The campaign beautifully essays this bond.”

Mr. Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Limited added. “At Gulf, our consumers are at the heart of everything we do. Their evolving needs and bond with their motorcycles drive us to innovate continually. With the all-new Gulf Pride, we are reinforcing a trusted legacy of superior performance and unwavering reliability that bikers have come to love, reaffirming our commitment to cutting-edge engine oil solutions. This campaign celebrates the enduring rider-machine connection, perfectly embodied by MS Dhoni. By blending nostalgia, innovation, and MS Dhoni’s deep connection with motorcycles, we have tried to create a powerful narrative and a strategic campaign that strengthens our brand’s promise while deepening consumer engagement across touchpoints.”

The Gulf Pride relaunch campaign is set to roll out across multiple touchpoints, ensuring maximum reach and impact. The campaign will be aired across leading TV channels and digital platforms. Additionally, retail and BTL initiatives, including specially designed trade engagement programs and mechanic outreach activities, will further strengthen the campaign’s presence across key markets.

As Gulf’s flagship two-wheeler engine oil, Gulf Pride has been a household name among bikers for years. Now with an enhanced formulation, the oil offers 40% better engine protection, extends engine life, and ensures instant, long-lasting pick-up, making every ride feel as smooth and powerful as the first. The new packaging, launched as part of the campaign, reflects Gulf Pride’s refreshed identity and commitment to innovation.

Gulf Oil has a rich history of innovative marketing and disruptive storytelling, making it one of the most recognizable brands in the lubricants industry. The Company’s association with MS Dhoni spans over a decade, creating a strong emotional connect with Indian consumers. With a sharp focus on innovation and consumer-first marketing, Gulf Oil continues to strengthen its position, driving brand love through engaging campaigns, high-performance products, and meaningful industry collaborations.

TVC Link : https://www.youtube.com/watch?v=_w91vy1uyWk

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Since the original announcement in June 2023, MS Dhoni’s association has strengthened Swaraj’s connection with the farming community. His personal experience as a farmer and deep-rooted ties to agriculture make him an ideal ambassador for the brand. Dhoni’s influence has not only bolstered Swaraj’s presence but also inspired farmers across generations to embrace modern, tech-driven agricultural practices. This partnership underscores Swaraj’s focus on empowering youth and progressive farmers while remaining true to the values trusted by India’s farming community.

Speaking about the extension of this collaboration, Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”

Sharing his thoughts, MS Dhoni stated, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”

The renewed partnership will feature MS Dhoni in upcoming campaigns showcasing Swaraj’s state-of-the-art tractors, innovative features, and farmer-centric benefits, further strengthening the brand’s connection with its audience.

Watch Dhoni’s association with Swaraj Tractors develop through the years in the digital films below:

• Naya Swaraj Mera Swaraj
• Naya Swaraj Target 630 | Hindi
• Explore with MS Dhoni: How Swaraj Tractors is Future-Ready – Assembly Line

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The film opens to the setting of Dhoni guiding a room full of ‘fans-in-training’ at a yoga studio. He calmly instructs his ‘students’ who initially are in a meditative state, but the serenity is short-lived as the scene rapidly transforms into a high-energy fan rally. The fans, decked out in traditional fan gear, wield placards, dhols, and team cutouts, chanting slogans for the high-octane clash. Playfully recalling crucial match-ups and unforgettable moments from India-Pakistan encounters, Dhoni leads the charge with lines like “Maachis ki tilli, Shami udao Babar ki gilli!”, “Aasmaan mein chaayega, Kohli Rauf ke chakke chhudayega”, “Ek, do, teen, chaar, Hitman Shaheen ko chauka maar!”, “Aasmaan mein kitne tare? Tutenge TV unke saare”, and “Apna number agla hai, 2017 ka lena badla hai” encapsulating the excitement and spirit of Indian fans. The promo culminates in Dhoni breaking the fourth wall with a cheeky quip: “Ab aayi na feel, India-Pakistan waali?”

Speaking on the promo-film, MS Dhoni said, “India vs. Pakistan is cricket’s greatest rivalry, and the energy around it is something else. Shooting this promo was a lot of fun because it’s exactly how our fans prepare for the big clash—with full passion, crazy chants, and unmatched excitement. Even I had to let go of my calm side and join in because when the stakes are this high, staying cool isn’t easy. The India vs. Pakistan fixture is going to be special, and I can’t wait to see fans bring their energy to this iconic match.”

Sharing the thought behind the promo, Vikram Passi, Head of Marketing, JioStar Sports said, “Few rivalries in sport match the sheer excitement of India vs. Pakistan—a game fuelled by passion, pride, and unshakable devotion. But in the ICC Men’s Champions Trophy 2025, one misstep could mean the end of the road to the semi-finals. Our campaign highlights what’s at stake, while this promo celebrates the raw energy of cricket’s most intense showdown, brought to life with MS Dhoni’s charismatic charm.”

As fans across the globe gear up for the ICC Men’s Champions Trophy 2025, all eyes are firmly set on the centrepiece of the tournament when India takes on Pakistan on February 23. Team India commences their ICC Men’s Champions Trophy 2025 campaign under Rohit Sharma against Bangladesh on February 20. India will also face New Zealand on March 2 in their final group-stage encounter. All India matches will be broadcast on Star Sports Network and streamed on Disney+ Hotstar at 2:30 PM IST. With the stakes higher than ever in ICC’s most challenging cricket tournament, the #GreatestRivalry is set to create another unforgettable chapter in cricket history. 

Catch the action from the ICC Men’s Champions Trophy 2025, live on Star Sports Network from February 19 – March 9, 2025

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Bengaluru , February 4th, 2025: Star Sports Network and Disney+ Hotstar, India’s official broadcasters of ICC tournaments, have kicked off their ICC Men’s Champions Trophy 2025 campaign, highlighting the event’s ‘all or nothing’ format. With the world’s top-eight teams competing in intense must-win encounters, every match result directly impacts their qualification chances. Built on the insight of ‘Har Match Do-or-Die’, Star Sports Network’s campaign sets the stage for one of cricket’s most anticipated competitions, beginning with a film featuring 2013 winning skipper, MS Dhoni.

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एम एस धोनी (MS Dhoni) ने आखिराकार इंटरनेशनल क्रिकेट से संन्यास ले लिया है. माही ने सोशल मीडिया के जरिए एक वीडियो शेयर किया और साथ ही कैप्शन में बेहद ही अलग अंदाज में जो लिखा उसने हर किसी का दिल जीत लिया. शाम 7 बजकर 29 मिनट से मुझे रिटायर माना जाए.’ धोनी के इस पोस्ट के साथ ही पूरे क्रिकेट वर्ल्ड में उनको लेकर बात होने लगी है.भारत को 2 बार वर्ल्डकप का खिताब जीताने वाले धोनी ने लिखा, ‘आप लोगों के प्यार और समर्थन के लिए शुक्रिया.  बता दें कि धोनी ने अपने रिटायरमेंट के लिए 15 अगस्त का दिन चुना तो वहीं दूसरी ओर जो वीडियो उन्होंने शेयर किया उसमें गायक मुकेश के द्वारा गाया हुआ गाना- ‘पल दो पल का शायर हूं.’ धोनी का यह अंदाज भी उनके फैन्स को भावुक कर रहा है. बता दें कि धोनी को यह गाना काफी पसंद है और कई दफा इस गाने को वो गुनगनाते हुए नजर आए हैं. ऐसे में धोनी ने अपने खास दिन इसी भावुक गाने के साथ क्रिकेट का साथ छोड़ा है.

धोनी के साथ-साथ सीएसके के उनके साथी सुरेश रैना ने भी इंटरनेशनल क्रिकेट को अलविदा कह दिया है. रैना ने भी भावुक पोस्ट के जरिए अपने इंटरनेशनल करियर को विराम दिया. उन्होंने लिखा, ‘माही आपके साथ खेलने के अलावा कुछ भी नहीं था. पूरे दिल से गर्व के साथ मैं इस यात्रा में आपसे जुड़ना चाहता हूं. शुक्रिया भारत’. रैना ने धोनी के साथ संन्यास का ऐलान करके साबित कर दिया कि वो माही के सच्चे दोस्त और शिष्य हैं.

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The Mumbai Police have said that Sushant died by suicide on Sunday but they have not recovered any ‘note’.
Anupam played Sushant’s father in MS Dhoni: The Untold Story. The actor said in his message that their father-son relationship portrayed on- screen managed to build a bond between them off-screen as well. An emotional Kher recalled the times spent with Sushant during the movie shootings and explained him as a very “positive, energetic” person who was always curious and wanted to do more.

Actor Deepika Padukone, too, shared a written statement on Twitter addressing the importance of reaching out to somebody while battling mental health issues. Scores of actors from across the nation took it online to share their grief and sorrow with the untimely demise of the young actor.

Sara Ali Khan who made her foray into films with Kedarnath opposite Sushant, remembered him with a heartbreaking post on Instagram. She shared a behind-the-scenes picture from the making of the film, in which the two of them were seen laughing heartily. Her caption simply read, “Sushant Singh Rajput,” followed by a series of heart and heartbroken emojis.

“We will never see him smile again,” an emotional fan commented on the post. “Will miss this face terribly! Really sad and shocking! May god give his family strength! Just doesn’t seem real,” another wrote.

Sushant established himself on the small screen with the popular show Pavitra Rishta before making the switch to films with Kai Po Che! in 2013. He had acted in films such as Detective Byomkesh Bakshy, Raabta, MS Dhoni: The Untold Story, Sonchiriya and Chhichhore. He was last seen in the Netflix release Drive.

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