The updated jar is accompanied by an enhanced recipe that has been fine-tuned in response to valuable consumer feedback, affirming Mother’s Recipe’s commitment to excellence and authenticity. The revised recipe and packaging are designed to meet contemporary tastes while continuing to deliver the rich, authentic flavors that our customers love.

The redesigned 1kg jar ensures ease of recognition and convenience, simplifying the shopping experience for our customers. This consistency across the product range aids in easy identification of our products, whether shopping online or in-store.

“Our decision to reintroduce the iconic jar and enhance our recipe stems from a deep understanding of our consumers’ desires and expectations. At Mother’s Recipe, we are passionately committed to preserving the authenticity of Indian flavors while also embracing innovation that meets the evolving tastes of our customers. With these changes, we aim to enrich your culinary experiences, ensuring that every meal feels both comforting and celebratory. We believe in growing with our consumers and it is their input that shapes our path forward,” shared Ms. Sanjana Desai, Executive Director of Mother’s Recipe.

The newly upgraded 900g pickle variant is now available in leading traditional trade stores, offering the same authenticity with a boosted flavor profile.

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The video is an explosion of colors, rhythm and mouth-watering visuals, bringing together India’s favorite street foods with a catchy beat. It showcases a wide range of snacks like samosas, paneer tikka, bhel puri, golgappa and more, each enhanced with the zesty touch of Mother’s Recipe Chatpata Chutneys. The Chutney Rap Anthem is a fresh and modern take on Indian street food culture, delivering a fun message that snacks get tastier when you add a spoonful of Mother’s Recipe!

Catchy Lyrics That Stick: In a bid to connect with today’s dynamic and youthful audience, Mother’s Recipe has taken a bold step by creating a rap anthem that resonates with the contemporary love for Indian street food. The rap anthem stands out with its engaging lyrics that highlight the versatility of Mother’s Recipe Chatpata Chutneys. The anthem creatively communicates how these chatpata chutneys can enhance the taste of any dish, be it a traditional samosa or a contemporary paneer tikka. The upbeat music and rhythmic flow are designed to connect with a younger audience, making the anthem both memorable and enjoyable.

Snacks Khane Ka Koi Bhi Ho Dhang, Mother’s Recipe Ho Hamesha Sang –

The rap’s chorus- “Snacks khane ka koi bhi ho dhang, Mother’s Recipe ho humesha sang”—captures the essence of the campaign: no matter the snack, Mother’s Recipe Chutneys are the ultimate companion, adding an irresistible flavour to every dish.

A Visual and Auditory Feast for Snack Lovers: The Chutney Rap Anthem video features a diverse mix of Indian faces and a range of popular snacks, beautifully highlighting the fun of snack time with Mother’s Recipe Chatpata Chutneys. The video’s fast-paced, energetic style and youthful vibe make it incredibly relatable for the younger generation, who are always on the lookout for quick, tasty and authentic food experiences.

Commenting on the launch of the new Chutney Rap Anthem video, Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, “At Mother’s Recipe, innovation meets tradition. Our Chutney Rap Anthem is a fresh take on how we bring flavors to life. We wanted to connect with the younger audience by merging the vibrant street food culture of India with a modern twist, showing that no snack is complete without our chatpata chutneys.”

Join the Chutney Revolution! Get ready to sing along, dance and snack with the Chutney Rap Anthem! Grab your favorite snack, add a dollop of Mother’s Recipe chutney and enjoy the burst of flavors. Don’t forget to share your snack moments with us on social media using the hashtag #ChutneyRapAnthem and #MothersRecipe to become a part of our ever-growing family of food lovers!

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The Crushed Mixed Pickle is a delightful blend of small fruit pieces, infused with aromatic spices and the rich taste of mustard oil. Whether paired with parathas, rice, or simple chapatis, this pickle adds the perfect tangy and spicy kick, sure to make your taste buds dance with joy.

“We have crafted the Crushed Mixed Pickle to appeal to everyone who loves the authentic taste of traditional Indian pickles but with a modern twist. It’s all about bringing the familiar warmth of home-cooked meals to your table, with a flavor that’s both nostalgic and exciting,” said Ms. Sanjana Desai, Executive Director, Mother’s Recipe.

The Crushed Mixed Pickle will initially be available in key cities including Bengaluru, Delhi, Mumbai and Nagpur catering to the evolving palate of urban consumers. The brand has meticulously crafted this variant to ensure the right balance of tang, spice, and texture, creating a harmonious blend that complements a wide range of cuisines.

For decades, Mother’s Recipe has been a trusted brand in homes all over India, offering a wide range of pickles, chutneys, spices and ready-to-cook products that bring authentic flavors to every kitchen. With this latest addition, the brand continues its legacy of innovation while staying rooted in its commitment to quality and authenticity.

The product range is now available at your neighborhood store and leading supermarkets.

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With the introduction of Aloo Sago Papad, Mother’s Recipe continues its tradition of offering a wide range of high-quality, authentic Indian foods that cater to diverse tastes and preferences. Whether you are fasting or simply looking for a tasty snack, Aloo Sago Papad promises to be a delightful addition to your pantry.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, “We understand the cultural and spiritual importance of Shravan and the role of food during this period. Our Aloo Sago Papad is crafted with utmost care, using ingredients that align with fasting traditions. We are committed to providing our customers with delicious and authentic products that respect their dietary needs and enhance their fasting experience.”

Available at an MRP of ₹34 for a 70g pack, Mother’s Recipe Potato and Sabudana fasting papads can be found in key markets including Maharashtra, Gujarat, and North India. They are readily available in your nearby stores such as D-Mart and Reliance, as well as on E-commerce/Quick Commerce platforms like Blinkit, Zepto, Big Basket. Exclusive offers are available for both retailers and consumers, making these papads a must-have during the festive season.

Embrace the spirit of Shravan with Mother’s Recipe and enjoy the perfect blend of tradition and taste with our Potato and Sabudana Papads.

The post Mother’s Recipe introduces Aloo Sago Papad: Perfect Fasting Delight for Shravan Season appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Zakir Khan is celebrated for his Hindi Shayari and unforgettable jokes through storytelling that captures the hearts of his audience. This collaboration between Mother’s Recipe and Swiggy aims to craft an immersive experience that combines the joy of laughter with the rich taste of Mother’s Recipe, showcasing a shared commitment to delivering memorable experiences to audiences across India.

As part of the fest’s Food & Beverage section, attendees can look forward to enjoying Mother’s Recipe’s complimentary range of Chutneys and Sauces to pair with the diverse food offerings at the event. Attendees can expect to encounter Mother’s Recipe branding prominently displayed at the event venue, creating a visual feast that mirrors the vibrancy of the comedy show and the brand’s diverse range of products.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expressed her enthusiasm about this collaboration, stating, “We are thrilled to be associated with Swiggy for ‘Zakir Khan – Live A Laughter & Gourmet Fest.’ The distinctive synergy between Zakir Khan’s flavorful comedy and the authentic taste of Mother’s Recipe makes this partnership truly special. As the Official Taste Partner, we look forward to contributing our unique touch to this unforgettable journey of laughter and flavor.”

Swapnil Bajpai, Vice President Sales at Swiggy, shares, “Excited to onboard Mother’s Recipe as the official sponsor for the Swiggy X Zakir Khan Live Tour. Together, we’re adding more flavor to the fun. This collaboration is all about delivering great entertainment with tasty food, creating unforgettable moments for our users and customers. There’s more joy in every bite and laugh!”

This collaboration exemplifies the fusion of entertainment and food, encapsulating the spirit of ‘Haq Se Taste Partner.’ Mother’s Recipe invites everyone to join the festivities, savor the laughter, and indulge in the authentic flavors that only Mother’s Recipe can provide.

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