In his new role, Gaurav will oversee the integrated marketing function at MMTC-PAMP, including marketing & communications, brand building, customer experience and new product development. In addition, he will be responsible for driving innovation and shaping MMTC-PAMP’s overall growth trajectory across Physical and digital channels including retail stores.

Speaking on the appointment, Mr. Samit Guha, Managing Director & CEO, MMTC-PAMP, said, “I am pleased to welcome Gaurav as the Head of Marketing at MMTC-PAMP. He is a seasoned marketing professional who brings a wealth of experience with him. During his career, he has successfully led complex integrated marketing campaigns and has demonstrated success in scaling digital-first brands. We are confident that his leadership will add significant value to our organization.”

Gaurav has over 15 years of rich and diverse experience in the Fintech, BFSI, FMCG, consulting, and technology sectors. In the past, he has been associated with various reputed organizations like IndusInd Bank, Stashfin, Citi, Carlsberg, and Ernst & Young.

Commenting on the new role, Mr. Gaurav Nijhawan, Head of Marketing, MMTC-PAMP, said, “I am thrilled to join MMTC-PAMP, a brand that has set benchmarks in purity, trust, and craftsmanship. As we continue shaping an iconic brand, I look forward to strengthening our culture of excellence, enhancing our brand-building efforts, and crafting compelling storytelling that unlocks new opportunities for growth and deeper consumer engagement.”

Gaurav holds a Bachelor’s degree in Computer Science and Engineering and a Master’s in Business Administration from Mudra Institute of Communications, Ahmedabad.

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With the festive season around the corner, this collaboration between MMTC-PAMP and Sonakshi Sinha is more than a celebrity endorsement, it’s an alignment of brand values, highlighting the golden opportunity for Indian consumers to invest and purchase the purest gold and silver from the refiner as a safe-haven asset.

Welcoming this partnership and speaking about the ‘Sona Sahi Hai’ campaign, Mr Samit Guha, Managing Director and CEO, MMTC-PAMP said, “We are thrilled to welcome Sonakshi Sinha to MMTC-PAMP as our brand ambassador. Her authentic connection with audiences mirrors our commitment to delivering genuine and purest precious metals to Indian consumers. Our latest campaign represents a vision to democratise gold investment, making it accessible, transparent, convenient and relevant for every Indian household by educating them about gold’s proven track record as a safe-haven asset. Furthermore, the campaign aims to transform how Indians perceive and interact with precious metals, positioning gold not just as tradition, but as a smart, modern investment choice.”

The multi-faceted campaign showcases MMTC-PAMP’s signature products including the ‘Sone ki Chidiya’ gold bar, Lotus gold bar and Banyan Tree silver bar, emphasising their 999.9+ purity and finest Swiss craftsmanship. The creative narrative positions gold as a smart investment strategy that outperforms traditional investments, while highlighting its emotional value in Indian families for gifting and legacy building.

Link to the TVC: https://www.youtube.com/watch?v=Rlw-KxxrzP0

Link to the TVC (Instagram): https://www.instagram.com/reel/DPO2dfmAkD_/?hl=en

Speaking about the campaign, Mr Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce said, “Ms Sonakshi Sinha is a well-known and recognised actress. Her presence for our ‘Sona Sahi Hai’ campaign showcases MMTC-PAMP’s innovative solutions, from digital gold to customisable physical products, catering to the diverse taste and aspiration of our clientele. With our finest Swiss craftsmanship standards, LBMA certification, and deep understanding of Indian consumer preferences, we are uniquely positioned to bridge the gap between heritage and innovation. This campaign will help us reach new audiences while reinforcing our promise of purity, trust, and convenience that has made MMTC-PAMP India’s most trusted precious metals brand.” 

The ’Sona Sahi Hai’ campaign will highlight MMTC-PAMP’s purest gold and silver products as well as its service offerings such as investment offer of 24K 999.9+ Purest Digital Gold which is kept in secured and insured bank grade vaults. This digital gold can be redeemed for 24K 999.9+ purest gold bars and coins of the same value. Additionally, customers and investors can purchase physical gold products via MMTC-PAMP’s website or app, which will be delivered right at the doorstep, making it an ideal and convenient choice for personal and corporate gifting such as for wedding, celebrating festive occasion and creating purest bonds with the purest gold products.

Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 99.99%+ (999.9+) the purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment. MMTC-PAMP products are available at their exclusive stores, leading jeweller partners, online marketplaces such as Amazon and Flipkart, from its app available on Google Play and App Store, or directly from MMTC-PAMP’s official website, https://www.mmtcpamp.com/shop.

The post Sonakshi Sinha becomes the face of MMTC-PAMP, celebrates ‘Asli Sona’ of India’s gold legacy with ‘Sona Sahi Hai’ campaign  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The #TiedToYou campaign features a specially curated hamper that combines WOW Skin Science’s premium beauty products with MMTC-PAMP’s 10 gm Silver 999.9 Minted Coin Ganesh Laxmi, IS.U Fashion voucher worth ₹500, and Pouls of Art’s trendy fridge magnet. This cross-brand initiative represents a fresh approach to festival marketing, where complementary brands unite to deliver enhanced value and diverse product experiences to consumers.

Manish Chowdhary, Co-founder, WOW Skin Science, commented, “This collaboration represents our commitment to reimagining how brands can come together to create meaningful experiences for consumers during cherished festivals like Raksha Bandhan. By partnering with MMTC-PAMP, IS.U, and Pouls of Art, we’re not just offering products, we’re curating a complete celebration that honours the traditional bond between siblings whilst embracing contemporary gifting preferences. This cross-industry partnership demonstrates how strategic brand alliances can deliver exceptional value and create memorable moments for our customers.”

The collaboration leverages each brand’s core strengths to create a comprehensive gifting ecosystem. MMTC-PAMP brings its expertise in precious metals, adding traditional value to the modern celebration, whilst IS.U contributes contemporary fashion elements that resonate with today’s style-conscious consumers. Pouls of Art complements the offering with carefully selected lifestyle products, creating a well-rounded gift experience.

Talking about the collaboration, Mr Samit Guha, Interim CEO & CFTO, MMTC-PAMP said, “Raksha Bandhan is a celebration of love between siblings and cherishing the strong bond of family. This collaboration between MMTC-PAMP and WOW Skin Science combines the strengths of two distinct categories. We’ve curated a thoughtful offering that goes beyond the conventional, reflecting our shared vision to enhance customer experiences through this meaningful gift. At MMTC-PAMP, we remain committed to delivering unique, high-quality gifting solutions that make every occasion truly memorable.”

The campaign is being executed through WOW Skin Science’s social media platforms, with participants required to follow the brand, engage with the giveaway post, and tag their siblings in the comments section. The initiative has generated significant organic engagement, with users sharing personal Rakhi stories and sibling anecdotes in the comments, creating an authentic community conversation around the festival.

Beyond the giveaway, WOW Skin Science has also launched special Raksha Bandhan product bundles available on its official website, offering consumers curated skincare and beauty solutions specifically designed for festival gifting.

This multi-brand collaboration demonstrates the evolving landscape of festival marketing, where strategic partnerships between complementary brands create enhanced value propositions for consumers whilst expanding reach across diverse customer segments.

The post WOW Skin Science Partners with MMTC-PAMP, IS.U & Pouls of Art for Exclusive Raksha Bandhan Celebration appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

MMTC-PAMP was selected in the list of top 10 companies as a result of its success, achievements and impactful contributions in transforming India’s precious metals ecosystem. The company was awarded this recognition due to its consistent commitment to innovation, scalability, and global excellence in the precious metals industry. 

Speaking on the honour and recognition of this award, Mr Vikas Singh, Managing Director & CEO, MMTC-PAMP, said, “Forbes DGEMS 2024 is an ideal platform for brands from diverse fields to engage, interact, and discuss innovative ideas. Being selected among the coveted Top 10 companies-list out of the Select 200 companies is a great honour and privilege. This achievement reflects MMTC-PAMP’s sustained growth as India’s most trusted and leading brand for the purest gold and silver. It highlights our dedication to serving our customers with excellence while also showcasing India’s growing prominence in the global precious metals market.” 

MMTC-PAMP’s Managing Director & CEO, Mr Vikas Singh was also part of a panel discussion, “Ready for Global Conquest”. As a distinguished panellist at the summit, Mr. Vikas Singh shared insights on successful business practices that can be replicated globally. The exclusive founders-only forum brought together 200 of the most innovative and scalable companies from across industries.

The Forbes India D Globalist Entrepreneur Mobility Summit is an annual event that creates a unique platform for companies with globally scalable offerings to connect and collaborate. The summit aims to facilitate a borderless ecosystem for entrepreneurs through interactive sessions with global thought leaders and networking opportunities.

The gathering also witnessed prominent names like Mr Vikram Handa, Founder & Managing Director, Epsilon Advanced Materials; Mr Dinakar Munagala, CEO, Blaize; Mr Vipul Joshi, CFO, Ideaforge and many more.

MMTC-PAMP has received several awards since its inception from local and global industry bodies for refining, brand and sustainability. Also, MMTC-PAMP is India’s First Precious Metals Company to have Science-based Emissions Reduction Targets Approved by the SBTi. MMTC-PAMP also has been recognised by the Asia and India Book of Records as the country’s only brand providing the purest gold and silver coins and bars with 999.9+ purity levels and positive weight tolerance to consumers.

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Bengaluru, 25 September 2024: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery, is proud to announce the launch of the purest 24K gold Ram Lalla bar at 99.99%+ purity. Featuring 3D imagery of the Ram Lalla and the Ram Mandir at Ayodhya, this gold bar pays homage to the devotion of many customers and investors with the finest Swiss Craftsmanship.

Lord Ram is a revered Hindu deity in Indian culture, who embodies virtues such as courage, justice, and humility. He symbolizes the triumph of good over evil and serves as a model for righteous living. This 10-gram gold bar reflects his ethos by being minted from the purest gold with a positive weight tolerance.

The Ram Lalla bar is not just a precious metal investment; it’s a piece of history commemorating the construction of the Ram Mandir in Ayodhya as well as the Pran Pratishtha of Ram Lalla in January 2024. Lord Ram is celebrated for righteousness, justice, and moral integrity with his epic journey, chronicled in the revered scripture Ramayana which serves as a timeless testament to the triumph of good over evil and the enduring power of faith and devotion.

With the launch of this 24K purest Gold Ram Lalla Bar, Mr Vikas Singh, Managing Director and CEO at MMTC-PAMP said, “This Ram Lalla bar is a testament to our commitment to excellence and our deep respect for Indian culture and traditions. Our latest purest gold Ram Lalla bar comes on the back of popular demand from our silver edition. We are honoured by our customers who have retained their faith in us and we hope this bar uplifts their faith and becomes a part of their family for generations to come.”

MMTC-PAMP’s Ram Lalla Gold bar embodies the essence of this sacred connection, offering devotees a tangible symbol of their faith and devotion. Meticulously crafted to the highest standards of purest gold at 99.99+% purity, with the Finest Swiss Craftsmanship, customers can trust the authenticity and value of each bar. The Ram Lalla Silver Bar is a timeless symbol of devotion and spirituality, making it an ideal and cherished memento for many occasions. More information on MMTC-PAMP products can be obtained from MMTC-PAMP’s exclusive stores, leading jeweller partners, online marketplaces like Amazon and Flipkart, or directly from MMTC-PAMP’s website: shop.mmtcpamp.com.

Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 999.9+ purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment.

The post Blend of Divine and Purity – MMTC-PAMP Launches Purest 24K Ram Lalla Gold Bar  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.